London-based financial trading provider ICM Capital, which rebranded last month to ICM.com, has parted ways with its long serving CEO Tyler Bui, per a filing with Companies House.

Bui originally joined ICM back in 2010. His departure has not prompted a succession candidate to come forward as of yet, nor is it clear what his next destination or role will be.

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During his 8-year tenure with the global brokerage, Bui was acting as the focal point for the UK regulator and supported overseas branches in its communications with local regulators. He was also tasked with setting the overall direction and business strategy of the firm and coordinating the activities of subsidiaries including business development.

ICM, an international broker, announced in August that it recently rebranded itself to ICM.com to represent all of the firm’s group entities under one brand. As a result, the firm has also unveiled a new logo and a redesigned website.

Shoaib Abedi, founder of ICM, said that the firm needed to consolidate all of its entities under one brand: “the new brand ICM.com was created as a response to ICM’s exponential growth over the past 10 years.”

ICM Capital is a multi-national forex and CFD trading company with headquarters in London, and offices in Europe, the Middle East and Asia. Since being founded, the firm has been authorized and regulated by the Financial Conduct Authority (FCA).

The broker has been actively making moves to improve its brand awareness over the past two years through sports sponsorships. In June of this year, Finance Magnates exclusively revealed that the broker had renewed its sponsorship of the English polo team for the third year in a row. Furthermore, in the UK the firm has also signed deals with Fulham Football Club and sponsored the World Cycling Revival Festival 2018.