easyMarkets employees Charlotte Day (Head of Content Marketing) and Niki Nikolau (Senior Writer) have recently confirmed that they have left their positions at the forex broker. The two women have launched their own independent marketing company by the name of Contentworks, which will focus on the content related needs of CMOs in the forex and financial sectors.
Day and Nikolau have seventeen years of finance related marketing experience between them, during which they have gained a substantial following of industry chiefs due to successful content and public relations campaigns. According to her recent interview with Forbes, Day’s publications on social media and content have been shared on more than 500 websites around the world. Nikolau is a well-known speaker at NGOs and government events and conferences.
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“I’m bringing creative energy back to the forex world which needs awesome content marketing more than ever before.”
Day, who will now act as the agency’s director, said: “My background is in content and social media marketing leadership with a strong emphasis on PR and reputation management. I’m bringing creative energy back to the forex world which needs awesome content marketing more than ever before.”
Nikolau added: “With my technical forex knowledge and Charlotte’s creative direction we feel very confident in our offering. Our team consists of compliance-savvy analysts, forex writers and social media marketers who create compelling, compliance friendly text designed to educate, inform and of course call traders to action.”