Capitolis Secures Refinitiv’s Jessica Zall as VP and Head of Marketing

Capitolis, a technology provider for the capital markets, has a new addition to its executive leadership team, with the company announcing this Tuesday that it has appointed Jessica Zall to the newly created role of Vice President and Head of Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term.

Zall, who joined the company from Refinitiv, will be based in New York for her new role and will report directly to the Chief Executive Officer (CEO) and founder of Capitolis, Gil Mandelzis.

As the Head of Marketing, Zall will be responsible for leading the overall marketing and brand strategy. She will be in charge of all of the company’s marketing activities. This includes its go-to-market strategy, brand building, public relations, communications, events, digital marketing, and lead generation.

Commenting on the appointment, the CEO of Capitolis said: “Jessica is a highly seasoned marketing leader with a proven track record of building global brands and delivering results for companies at critical points of their growth, making her a natural addition to our executive team."

“Capitolis has made strong progress over the past two years to advance our position as one of the most exciting and dynamic Fintech Fintech Financial Technology (fintech) is defined as ay technology that is geared towards automating and enhancing the delivery and application of financial services. The origin of the term fintechs can be traced back to the 1990s where it was primarily used as a back-end system technology for renowned financial institutions. However, it has since grown outside the business sector with an increased focus upon consumer services.What Purpose Do Fintechs Serve?The main purpose of fintechs would be to suppl Financial Technology (fintech) is defined as ay technology that is geared towards automating and enhancing the delivery and application of financial services. The origin of the term fintechs can be traced back to the 1990s where it was primarily used as a back-end system technology for renowned financial institutions. However, it has since grown outside the business sector with an increased focus upon consumer services.What Purpose Do Fintechs Serve?The main purpose of fintechs would be to suppl Read this Term companies in capital markets. Jessica’s expertise, creativity and strategic vision will build on that progress and propel the Capitolis brand forward during our next phase of growth.”

Jessica Zall joins Capitolis during growth period

Zall has more than 18 years of industry experience. She has worked at a number of start-ups, such as Reval, FundQuest and Envestnet, as well as at larger firms such as BNP Paribas, JP Morgan, Thomson Reuters and most recently, at Refinitiv.

At Refinitiv, Zall was the Global Head of Marketing Strategy from October 2018 until September of 2019, according to her LinkedIn profile. In this role, she developed marketing strategies which improved retention for the firm’s trading, investment management, investment banking, and wealth management business, the statement released today said.

“I’m thrilled to join Capitolis and its leadership team at such a pivotal time in its evolution,” Zall commented on her new position with Capitolis.

“Working at Capitolis is a dream job – it combines the opportunity to reshape an industry ripe for disruption, while being part of an organization that authentically lives its values – vision, collaboration and commitment. I’m excited about the opportunity to build and grow a company with an incredible group of talented people.”