BitPay has poached e-commerce veteran Bill Zielke as the crypto payments provider looks to expand its business and flex its marketing muscle across the mainstream finance space. Zielke has taken on the firm’s newly-created role as BitPay’s first chief marketing officer effective September 2019.
“As BitPay looks to maintain and expand its leadership position as the largest global blockchain payments provider, we realized we needed a seasoned marketer to advance the company to the next level,” said Stephen Pair, CEO, and co-founder of BitPay.
Zielke is an experienced executive with a career spanning over two decades, where he led profitable business at various fintech and payment technology companies. Most recently, he was CMO at Ingo Money, a payments technology company that enables businesses and banks to send funds to more than four billion debit, prepaid, credit card, and mobile wallet accounts.
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BitPay drives greater crypto acceptance
Prior to joining Ingo Money, Zielke has served as head of eBay Motors, responsible for marketing and sales for the company’s vehicles business unit. He also held other senior marketing roles at PayPal, where he was responsible for driving the market strategy for its flagship payment product Express Checkout.
In previous roles, Zielke led go-to-market plans for Bill Me Later, his Linkedin shows, part of a career dating back to 1993.
BitPay facilitates the acceptance of cryptocurrencies by monitoring, validating, and confirming client transactions on each blockchain. On the merchant side, Bitpay allows clients to settle in Bitcoin, Ethereum and Bitcoin Cash, and has recently added options to settle in multiple stablecoins, including Circle USDC and Gemini Dollar.
Commenting on his appointment, Zielke said: “The future of payments is on the blockchain and BitPay is at the forefront of blockchain-payment technology globally. My career goals have been to helping cutting edge companies build and launch new products into new markets to grow. BitPay has the opportunity to disrupt the current global payments market as blockchain is superior and less expensive than traditional payment processing methods because every transaction is verified, recorded and stored on a public, tamper-resistant ledger.”