Match-Prime Liquidity has appointed Dubai-based executive Kareem Harras as Head of MENA, tasking him with leading the firm’s expansion across the Middle East and North Africa.

The move underlines the liquidity provider’s push to win more business from brokers and trading firms in a region that continues to attract global players.

Harras is expected to drive regional strategy, oversee client acquisition and deepen relationships with brokers and other institutional clients that tap its liquidity Liquidity The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent Read this Term solutions. He will operate from Dubai, a key hub for FX and CFD providers that target traders across the Gulf and wider MENA markets.

New Regional Head for MENA

He brings extensive experience in trading and brokerage roles, including senior business development posts at regional and international firms. Before joining Match-Prime, he served as Vice President of Business Development at neobroker amana. Additionally, his earlier positions include Head of MENA Sales at OnePro and senior roles at Exinity, ATFX Arabic, and MultiBank Group.

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Match-Prime provides multi-asset Multi-Asset Composed of varying asset classes, multi-asset is a blanket designation combining different classes such bonds, equities, cash equivalents, fixed income, and alternative investments.When compared to traditional balanced funds, multi-asset solutions differ because they target specific investment outcomes. This includes outcomes such as return above inflation as opposed to gauging performance against standardized benchmarks.Given the composition of multi-asset classes, they need to be dynamically Composed of varying asset classes, multi-asset is a blanket designation combining different classes such bonds, equities, cash equivalents, fixed income, and alternative investments.When compared to traditional balanced funds, multi-asset solutions differ because they target specific investment outcomes. This includes outcomes such as return above inflation as opposed to gauging performance against standardized benchmarks.Given the composition of multi-asset classes, they need to be dynamically Read this Term liquidity to brokers and institutional clients and has highlighted MENA as a growth market as more firms seek technology-driven liquidity and infrastructure.

Match-Prime Targets Growth in MENA

By installing a dedicated regional head with a long track record in the local brokerage space, the firm aims to strengthen its presence and sharpen its offering for clients in the region.

Match‑Prime Liquidity is a regulated provider that supplies Forex and CFD brokers with market prices and spreads across a wide range of currency pairs, metals, indices, and crypto assets.

The liquidity provider earlier introduced an upgraded cryptocurrency liquidity service designed for CFD and forex brokers, expanding its coverage of major and minor digital assets.

The solution provides brokers with greater flexibility through higher leverage limits and increased net open position thresholds, catering to growing institutional demand for crypto-based trading instruments.