Once this has been completed, and if the sponsorship is still looking like a good prospect, then I will take time to plan an operational procedure to maximize the sponsorship from our side.
One of the most important aspects of any sponsorship deal is that spending does not stop at the sponsorship. Additional costs need to be assigned to properly exploit the sponsorship. That’s the mistake many make, they assume the sponsorship deal in itself will draw more awareness or sales. I believe the sponsorship provides the platform to build a campaign.
The key to successfully implementing the sponsorship is planning. We have to ensure that the sponsorship can be maximized, while not compromising existing activity and projects, so the road map is essential. Another important factor is the timing of the activation. Different sponsors lend themselves to different key dates through any calendar year, which can be exploited more than others.
2. What parameters (measurable or not measurable) do brokers use to determine success for sponsorship deals?
In my experience there are two key parameters. The first being the additional reach that can be gained by the sponsorship. With any new sponsorship, ideally it needs to give the brand access and cut-through to a new audience.
The second parameter is whether there is a profit to be made. And by this I mean in the mid-to-long term. Focusing on short-term returns with any sponsorship is a risky strategy, for a multitude of reasons (not least because the short-term costs of activating any sponsorship are always the most intensive).
I always measure reach first, so as to be able to gauge if the reach percentage ratio is in-line with new business percentage ratio as a result of the sponsorship. It can often be the case that reach improves dramatically, but profits do not, so a correlation between the two is fundamental.
The other reason why reach is measured first is because that always has a quicker pick up than the profit margins. Any success can be measured only after the first three months of the sponsorship, so that there is data to benchmark against.
Once we have a gauge to measure the success against, it becomes a relatively simply task of analysing data. It is important to test new initiatives so as to gain a greater understanding of the nuances to the sponsorship – not all activities apply to all sponsorship so you do need to experiment a bit.
3. What amount of level of engagement can brokers expect via sponsorship deals from sports fans?
I can only speak here from personal experience, but I have never entered into a sponsorship agreement without a strong indication of expected ROI. For TradeNext, we have ensured that there are funnels that can be utilized for a dedicated ROI for our core business, but also our secondary and tertiary operations.
There is a striking correlation between sports fan demographics and our traditional client base, which we are leveraging to great effect. Our engagement through tradenextsport.com for example is surpassing our initial expectations at this stage of the sponsorship, as there is appetite for financial information and sports information.
4. Are there any other creative ways or strategies brokers can use to help promote their product?
The short answer is "yes." There are always creative and inventive routes to market with any sponsorship. We have, for example, ensured that our brand messages are used whenever there is a hole in their inventory, which provides very cost-effective cut-through.
Additionally, our social channels have not only gained in presence dramatically since we started the sponsorship, but have also turned into a relevant profit funnel, which can be directly correlated to the sponsorship.
At the end of the day, if a sponsorship is a good proposition, then these creative opportunities should be apparent at the outset while diligence on the sponsorship is being conducted.
Once this has been completed, and if the sponsorship is still looking like a good prospect, then I will take time to plan an operational procedure to maximize the sponsorship from our side.
One of the most important aspects of any sponsorship deal is that spending does not stop at the sponsorship. Additional costs need to be assigned to properly exploit the sponsorship. That’s the mistake many make, they assume the sponsorship deal in itself will draw more awareness or sales. I believe the sponsorship provides the platform to build a campaign.
The key to successfully implementing the sponsorship is planning. We have to ensure that the sponsorship can be maximized, while not compromising existing activity and projects, so the road map is essential. Another important factor is the timing of the activation. Different sponsors lend themselves to different key dates through any calendar year, which can be exploited more than others.
2. What parameters (measurable or not measurable) do brokers use to determine success for sponsorship deals?
In my experience there are two key parameters. The first being the additional reach that can be gained by the sponsorship. With any new sponsorship, ideally it needs to give the brand access and cut-through to a new audience.
The second parameter is whether there is a profit to be made. And by this I mean in the mid-to-long term. Focusing on short-term returns with any sponsorship is a risky strategy, for a multitude of reasons (not least because the short-term costs of activating any sponsorship are always the most intensive).
I always measure reach first, so as to be able to gauge if the reach percentage ratio is in-line with new business percentage ratio as a result of the sponsorship. It can often be the case that reach improves dramatically, but profits do not, so a correlation between the two is fundamental.
The other reason why reach is measured first is because that always has a quicker pick up than the profit margins. Any success can be measured only after the first three months of the sponsorship, so that there is data to benchmark against.
Once we have a gauge to measure the success against, it becomes a relatively simply task of analysing data. It is important to test new initiatives so as to gain a greater understanding of the nuances to the sponsorship – not all activities apply to all sponsorship so you do need to experiment a bit.
3. What amount of level of engagement can brokers expect via sponsorship deals from sports fans?
I can only speak here from personal experience, but I have never entered into a sponsorship agreement without a strong indication of expected ROI. For TradeNext, we have ensured that there are funnels that can be utilized for a dedicated ROI for our core business, but also our secondary and tertiary operations.
There is a striking correlation between sports fan demographics and our traditional client base, which we are leveraging to great effect. Our engagement through tradenextsport.com for example is surpassing our initial expectations at this stage of the sponsorship, as there is appetite for financial information and sports information.
4. Are there any other creative ways or strategies brokers can use to help promote their product?
The short answer is "yes." There are always creative and inventive routes to market with any sponsorship. We have, for example, ensured that our brand messages are used whenever there is a hole in their inventory, which provides very cost-effective cut-through.
Additionally, our social channels have not only gained in presence dramatically since we started the sponsorship, but have also turned into a relevant profit funnel, which can be directly correlated to the sponsorship.
At the end of the day, if a sponsorship is a good proposition, then these creative opportunities should be apparent at the outset while diligence on the sponsorship is being conducted.
Virtu Financial's Q1 Net Income Hits $111.3 Million, Prepares for CFO Transition
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Network, Learn, Grow | FMAS:24
Network, Learn, Grow | FMAS:24
Network, Learn, Grow | FMAS:24
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Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
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20-22 MAY 2024
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Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔