Matt House, CEO of SportQuake, told FinanceMagnates.com the ban on betting brands as shirt sponsors of Premier League teams will open “a buying opportunity for non-betting brands.”
Currently, 11 Premier League teams have betting brands as their main shirt sponsor.
Wilfried Zaha of Palace pictured during the 2018/19 Premier League game
“Betting is the fifth-biggest spender on sports sponsorship globally and the second-largest spending brand category in Premier League sponsorship,” Matt House, CEO of SportQuake, told FinanceMagnates.com, as the UK is preparing to ban teams from displaying betting brands on shirts.
Matt House, CEO of SportQuake
Interestingly, 11 Premier League teams currently feature a gambling sponsor on the front of their shirts. The combined value of these shirt sponsorship deals in the ongoing season is $135.43 million (£101.1 million), according to figures from GlobalData.
House revealed that betting brands account for 10% of total Premier League sponsorship spending. “[The ban] is not material for Premier League teams as a whole,” he added, “but for the affected teams it’s a big challenge.”
He also pointed out that “betting will continue to be allowed across all other UK sports and will remain in the Premier League on non-front-of-shirt uniform assets, such as stadium branding, digital content and social media.”
Apart from betting brands, retail trading platforms are another industry spending heavily on sports sponsorships. FxPro, FBS and Plus500 have all previously placed their branding on the front of various football club shirts, while other brokers have promoted their brands on and off jerseys.
With the exit of many Premier League shirt sponsors, a new opportunity may emerge for brokers. “Premier League front-of-shirt sponsorship is a thinly traded marketplace, with only four to five teams per season,” House said. “So, with availability doubling and the biggest buyer exiting, simple supply and demand economics suggest the market is likely to be softer year-on-year, presenting a buying opportunity for non-betting brands.”
However, shirt sponsorship is expensive. “Smaller teams have been earning around £7 million per year from betting front-of-shirt packages, with larger teams making over £10 million annually,” the SportQuake CEO said. “The Villa x Betano deal is the largest betting front-of-shirt sponsorship in the Premier League, worth £20 million per year, subject to performance bonuses.”
That cost is rarely a barrier for willing CFD brokers. According to SportQuake, Swissquote spent $15 million on sports sponsorships in the 2024–25 season, followed by eToro and Plus500 at $10.7 million and $10.5 million, respectively. Other major spenders include Libertex, AvaTrade, Vantage, Doo Group and CFI Group.
The most favoured type of sponsorship, however, is becoming a global or regional “official partner.” According to House, these are “entry-level to sports sponsorship and, depending on your brand objectives, provide many helpful marketing tools—specifically for growing ambitious multi-market, digital-first fintech businesses.”
“We see great value in these packages,” he added. “They trade at around a 95% discount to historic front-of-shirt prices for similar marketing rights (e.g., excluding uniform but including IP, stadium branding, digital content and social media).”
“F1 Has Been Flying”
Although football receives the biggest share of sports spending by retail trading brands (CFD and non-CFD) at $86 million, other popular sports include basketball and Formula One, which attracted $32 million and $20 million, respectively.
“F1 has been flying since Covid and Drive to Survive,” House said, referring to the popular documentary series on Formula One. “The entry-level cost for a trading partner of a smaller F1 team is around £2 million per year depending on marketing rights. It’s an obvious area for CFD brokers to target—offering premium, globally known IP, a large investment-focused international audience, and the ability to activate regionally at F1’s 24 race weekends around the world.”
“It’s worth noting that while F1 is growing faster, football remains dominant—almost 50% of CFD sports sponsorship spend goes to football versus 11% for F1,” House added. “It will be interesting to watch the growth race over the next 12 months, especially as Premier League front-of-shirt prices decline, which might draw more spend back into football.”
Brokerage brands are also showing interest in regional sports sponsorships, particularly in the UAE, South America and India.
Retail trading brands tripled their spending on sports sponsorship deals in the 2024–25 season compared to two years ago, reaching $183 million. However, Matt House, CEO of SportQuake, a sports sponsorship brokerage agency, believes that “many people spend their money badly.”
“The front end of getting to know each other and setting things on firm foundations is key,” he added. “Getting that right and paying the right price generally creates the highest ROI.
“We work extensively across fast-moving, digital-first industries,” House continued. “So, undoubtedly there will be further regulations and restrictions, but there will also be many opportunities. The top fintech and trading brands are major businesses now, with strong teams and financing behind them. The top sports teams are developing in the same way. That’s where the synergies are. That’s what makes it so exciting.”
“Betting is the fifth-biggest spender on sports sponsorship globally and the second-largest spending brand category in Premier League sponsorship,” Matt House, CEO of SportQuake, told FinanceMagnates.com, as the UK is preparing to ban teams from displaying betting brands on shirts.
Matt House, CEO of SportQuake
Interestingly, 11 Premier League teams currently feature a gambling sponsor on the front of their shirts. The combined value of these shirt sponsorship deals in the ongoing season is $135.43 million (£101.1 million), according to figures from GlobalData.
House revealed that betting brands account for 10% of total Premier League sponsorship spending. “[The ban] is not material for Premier League teams as a whole,” he added, “but for the affected teams it’s a big challenge.”
He also pointed out that “betting will continue to be allowed across all other UK sports and will remain in the Premier League on non-front-of-shirt uniform assets, such as stadium branding, digital content and social media.”
Apart from betting brands, retail trading platforms are another industry spending heavily on sports sponsorships. FxPro, FBS and Plus500 have all previously placed their branding on the front of various football club shirts, while other brokers have promoted their brands on and off jerseys.
With the exit of many Premier League shirt sponsors, a new opportunity may emerge for brokers. “Premier League front-of-shirt sponsorship is a thinly traded marketplace, with only four to five teams per season,” House said. “So, with availability doubling and the biggest buyer exiting, simple supply and demand economics suggest the market is likely to be softer year-on-year, presenting a buying opportunity for non-betting brands.”
However, shirt sponsorship is expensive. “Smaller teams have been earning around £7 million per year from betting front-of-shirt packages, with larger teams making over £10 million annually,” the SportQuake CEO said. “The Villa x Betano deal is the largest betting front-of-shirt sponsorship in the Premier League, worth £20 million per year, subject to performance bonuses.”
That cost is rarely a barrier for willing CFD brokers. According to SportQuake, Swissquote spent $15 million on sports sponsorships in the 2024–25 season, followed by eToro and Plus500 at $10.7 million and $10.5 million, respectively. Other major spenders include Libertex, AvaTrade, Vantage, Doo Group and CFI Group.
The most favoured type of sponsorship, however, is becoming a global or regional “official partner.” According to House, these are “entry-level to sports sponsorship and, depending on your brand objectives, provide many helpful marketing tools—specifically for growing ambitious multi-market, digital-first fintech businesses.”
“We see great value in these packages,” he added. “They trade at around a 95% discount to historic front-of-shirt prices for similar marketing rights (e.g., excluding uniform but including IP, stadium branding, digital content and social media).”
“F1 Has Been Flying”
Although football receives the biggest share of sports spending by retail trading brands (CFD and non-CFD) at $86 million, other popular sports include basketball and Formula One, which attracted $32 million and $20 million, respectively.
“F1 has been flying since Covid and Drive to Survive,” House said, referring to the popular documentary series on Formula One. “The entry-level cost for a trading partner of a smaller F1 team is around £2 million per year depending on marketing rights. It’s an obvious area for CFD brokers to target—offering premium, globally known IP, a large investment-focused international audience, and the ability to activate regionally at F1’s 24 race weekends around the world.”
“It’s worth noting that while F1 is growing faster, football remains dominant—almost 50% of CFD sports sponsorship spend goes to football versus 11% for F1,” House added. “It will be interesting to watch the growth race over the next 12 months, especially as Premier League front-of-shirt prices decline, which might draw more spend back into football.”
Brokerage brands are also showing interest in regional sports sponsorships, particularly in the UAE, South America and India.
Retail trading brands tripled their spending on sports sponsorship deals in the 2024–25 season compared to two years ago, reaching $183 million. However, Matt House, CEO of SportQuake, a sports sponsorship brokerage agency, believes that “many people spend their money badly.”
“The front end of getting to know each other and setting things on firm foundations is key,” he added. “Getting that right and paying the right price generally creates the highest ROI.
“We work extensively across fast-moving, digital-first industries,” House continued. “So, undoubtedly there will be further regulations and restrictions, but there will also be many opportunities. The top fintech and trading brands are major businesses now, with strong teams and financing behind them. The top sports teams are developing in the same way. That’s where the synergies are. That’s what makes it so exciting.”
Arnab is an electronics engineer-turned-financial editor. He entered the industry covering the cryptocurrency market for Finance Magnates and later expanded his reach to forex as well. He is passionate about the changing regulatory landscape on financial markets and keenly follows the disruptions in the industry with new-age technologies.
CMC Markets Head of Sales Toby Morris Departs After 13 Years
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Educators, IBs, And Other Regional Growth Drivers
Educators, IBs, And Other Regional Growth Drivers
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
The Leap to Everything App: Are Brokers There Yet?
The Leap to Everything App: Are Brokers There Yet?
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
