Matt House, CEO of SportQuake, told FinanceMagnates.com the ban on betting brands as shirt sponsors of Premier League teams will open “a buying opportunity for non-betting brands.”
Currently, 11 Premier League teams have betting brands as their main shirt sponsor.
Wilfried Zaha of Palace pictured during the 2018/19 Premier League game
“Betting is the fifth-biggest spender on sports sponsorship globally and the second-largest spending brand category in Premier League sponsorship,” Matt House, CEO of SportQuake, told FinanceMagnates.com, as the UK is preparing to ban teams from displaying betting brands on shirts.
Matt House, CEO of SportQuake
Interestingly, 11 Premier League teams currently feature a gambling sponsor on the front of their shirts. The combined value of these shirt sponsorship deals in the ongoing season is $135.43 million (£101.1 million), according to figures from GlobalData.
House revealed that betting brands account for 10% of total Premier League sponsorship spending. “[The ban] is not material for Premier League teams as a whole,” he added, “but for the affected teams it’s a big challenge.”
He also pointed out that “betting will continue to be allowed across all other UK sports and will remain in the Premier League on non-front-of-shirt uniform assets, such as stadium branding, digital content and social media.”
Apart from betting brands, retail trading platforms are another industry spending heavily on sports sponsorships. FxPro, FBS and Plus500 have all previously placed their branding on the front of various football club shirts, while other brokers have promoted their brands on and off jerseys.
With the exit of many Premier League shirt sponsors, a new opportunity may emerge for brokers. “Premier League front-of-shirt sponsorship is a thinly traded marketplace, with only four to five teams per season,” House said. “So, with availability doubling and the biggest buyer exiting, simple supply and demand economics suggest the market is likely to be softer year-on-year, presenting a buying opportunity for non-betting brands.”
However, shirt sponsorship is expensive. “Smaller teams have been earning around £7 million per year from betting front-of-shirt packages, with larger teams making over £10 million annually,” the SportQuake CEO said. “The Villa x Betano deal is the largest betting front-of-shirt sponsorship in the Premier League, worth £20 million per year, subject to performance bonuses.”
That cost is rarely a barrier for willing CFD brokers. According to SportQuake, Swissquote spent $15 million on sports sponsorships in the 2024–25 season, followed by eToro and Plus500 at $10.7 million and $10.5 million, respectively. Other major spenders include Libertex, AvaTrade, Vantage, Doo Group and CFI Group.
The most favoured type of sponsorship, however, is becoming a global or regional “official partner.” According to House, these are “entry-level to sports sponsorship and, depending on your brand objectives, provide many helpful marketing tools—specifically for growing ambitious multi-market, digital-first fintech businesses.”
“We see great value in these packages,” he added. “They trade at around a 95% discount to historic front-of-shirt prices for similar marketing rights (e.g., excluding uniform but including IP, stadium branding, digital content and social media).”
“F1 Has Been Flying”
Although football receives the biggest share of sports spending by retail trading brands (CFD and non-CFD) at $86 million, other popular sports include basketball and Formula One, which attracted $32 million and $20 million, respectively.
“F1 has been flying since Covid and Drive to Survive,” House said, referring to the popular documentary series on Formula One. “The entry-level cost for a trading partner of a smaller F1 team is around £2 million per year depending on marketing rights. It’s an obvious area for CFD brokers to target—offering premium, globally known IP, a large investment-focused international audience, and the ability to activate regionally at F1’s 24 race weekends around the world.”
“It’s worth noting that while F1 is growing faster, football remains dominant—almost 50% of CFD sports sponsorship spend goes to football versus 11% for F1,” House added. “It will be interesting to watch the growth race over the next 12 months, especially as Premier League front-of-shirt prices decline, which might draw more spend back into football.”
Brokerage brands are also showing interest in regional sports sponsorships, particularly in the UAE, South America and India.
Retail trading brands tripled their spending on sports sponsorship deals in the 2024–25 season compared to two years ago, reaching $183 million. However, Matt House, CEO of SportQuake, a sports sponsorship brokerage agency, believes that “many people spend their money badly.”
“The front end of getting to know each other and setting things on firm foundations is key,” he added. “Getting that right and paying the right price generally creates the highest ROI.
“We work extensively across fast-moving, digital-first industries,” House continued. “So, undoubtedly there will be further regulations and restrictions, but there will also be many opportunities. The top fintech and trading brands are major businesses now, with strong teams and financing behind them. The top sports teams are developing in the same way. That’s where the synergies are. That’s what makes it so exciting.”
“Betting is the fifth-biggest spender on sports sponsorship globally and the second-largest spending brand category in Premier League sponsorship,” Matt House, CEO of SportQuake, told FinanceMagnates.com, as the UK is preparing to ban teams from displaying betting brands on shirts.
Matt House, CEO of SportQuake
Interestingly, 11 Premier League teams currently feature a gambling sponsor on the front of their shirts. The combined value of these shirt sponsorship deals in the ongoing season is $135.43 million (£101.1 million), according to figures from GlobalData.
House revealed that betting brands account for 10% of total Premier League sponsorship spending. “[The ban] is not material for Premier League teams as a whole,” he added, “but for the affected teams it’s a big challenge.”
He also pointed out that “betting will continue to be allowed across all other UK sports and will remain in the Premier League on non-front-of-shirt uniform assets, such as stadium branding, digital content and social media.”
Apart from betting brands, retail trading platforms are another industry spending heavily on sports sponsorships. FxPro, FBS and Plus500 have all previously placed their branding on the front of various football club shirts, while other brokers have promoted their brands on and off jerseys.
With the exit of many Premier League shirt sponsors, a new opportunity may emerge for brokers. “Premier League front-of-shirt sponsorship is a thinly traded marketplace, with only four to five teams per season,” House said. “So, with availability doubling and the biggest buyer exiting, simple supply and demand economics suggest the market is likely to be softer year-on-year, presenting a buying opportunity for non-betting brands.”
However, shirt sponsorship is expensive. “Smaller teams have been earning around £7 million per year from betting front-of-shirt packages, with larger teams making over £10 million annually,” the SportQuake CEO said. “The Villa x Betano deal is the largest betting front-of-shirt sponsorship in the Premier League, worth £20 million per year, subject to performance bonuses.”
That cost is rarely a barrier for willing CFD brokers. According to SportQuake, Swissquote spent $15 million on sports sponsorships in the 2024–25 season, followed by eToro and Plus500 at $10.7 million and $10.5 million, respectively. Other major spenders include Libertex, AvaTrade, Vantage, Doo Group and CFI Group.
The most favoured type of sponsorship, however, is becoming a global or regional “official partner.” According to House, these are “entry-level to sports sponsorship and, depending on your brand objectives, provide many helpful marketing tools—specifically for growing ambitious multi-market, digital-first fintech businesses.”
“We see great value in these packages,” he added. “They trade at around a 95% discount to historic front-of-shirt prices for similar marketing rights (e.g., excluding uniform but including IP, stadium branding, digital content and social media).”
“F1 Has Been Flying”
Although football receives the biggest share of sports spending by retail trading brands (CFD and non-CFD) at $86 million, other popular sports include basketball and Formula One, which attracted $32 million and $20 million, respectively.
“F1 has been flying since Covid and Drive to Survive,” House said, referring to the popular documentary series on Formula One. “The entry-level cost for a trading partner of a smaller F1 team is around £2 million per year depending on marketing rights. It’s an obvious area for CFD brokers to target—offering premium, globally known IP, a large investment-focused international audience, and the ability to activate regionally at F1’s 24 race weekends around the world.”
“It’s worth noting that while F1 is growing faster, football remains dominant—almost 50% of CFD sports sponsorship spend goes to football versus 11% for F1,” House added. “It will be interesting to watch the growth race over the next 12 months, especially as Premier League front-of-shirt prices decline, which might draw more spend back into football.”
Brokerage brands are also showing interest in regional sports sponsorships, particularly in the UAE, South America and India.
Retail trading brands tripled their spending on sports sponsorship deals in the 2024–25 season compared to two years ago, reaching $183 million. However, Matt House, CEO of SportQuake, a sports sponsorship brokerage agency, believes that “many people spend their money badly.”
“The front end of getting to know each other and setting things on firm foundations is key,” he added. “Getting that right and paying the right price generally creates the highest ROI.
“We work extensively across fast-moving, digital-first industries,” House continued. “So, undoubtedly there will be further regulations and restrictions, but there will also be many opportunities. The top fintech and trading brands are major businesses now, with strong teams and financing behind them. The top sports teams are developing in the same way. That’s where the synergies are. That’s what makes it so exciting.”
Arnab is an electronics engineer-turned-financial editor. He entered the industry covering the cryptocurrency market for Finance Magnates and later expanded his reach to forex as well. He is passionate about the changing regulatory landscape on financial markets and keenly follows the disruptions in the industry with new-age technologies.
IG Japan CEO Leaves After Seven Years Citing "Time for a New Leader"
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
