As they start transitioning to a new brand, Dennis De Jong, the Managing Director ReliantCo Investments Ltd. talked with Forex Magnates about the new direction the UFX brand will represent and much more.
1. The site seems to focus on ease of use. How will that actually work?
We wanted the site to be focused, personal and simple. It was important to have a site that was approachable. Thus, our sole focus is comfortable trading. We cut through the jargon and provide content in a language that people from all walks of life can make sense of. We break down important financial data and explain it in terms they’ll actually understand.
A secondary focus of ours is an ‘old fashioned’ approach. This is applied throughout our handling of clients by humanization of the online trading experience. We get that human contact is especially important when it comes to people’s money. People need and still want conventional support, even when doing business online. We recognize such notions by fine-tuning our support and making it better than ever. We deliver this promise through our actions and not just words. With more dedicated account managers, and enhanced 1-on-1 training programs, we are there for our clients every step of the way.
2. What substantive changes will there be from UFXMarkets.com?
Our clients spoke and we’ve listened by creating a brand new site with content that truly matters. Our tagline “where trading makes sense” maintains this core value. Most financial sites are filled with jargon and an overabundance of technical terms. We take the same information, express it in fewer words, and in a language that everyone can understand.
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As mentioned before, we are continuously working hard towards creating the most comfortable trading environment for our clients. Consequently, we’ve added more payment methods to the site, coupled with the same first-rate security and privacy as before. Traders can now choose from 18 of the most popular payment options to fund their accounts.
Working from a commitment to reach as many Traders as possible, we have expanded our Global reach. The ufx.com site caters to 18 different languages with a growing number of offices worldwide. In 2014, we will continue to evolve and expand our local presence into new regions based on the identified needs of our Traders. Our strategy is focused and deliberate by building a local management team that understands regional concerns and practices.
3. A three-letter domain like UFX.com can cost a small fortune these days, can you share how much it cost and why do you think it is worth it?
We appreciate the importance of brand recognition and UFX.com has already been well associated with UFXMarkets by many of our Traders, so this is a natural evolution for us. The new site will enable our Traders to get a glimpse of the new environment we are creating for them. For this, we are just at the start of a number of innovations that we will make available over the next months and the UFX.com site marks just the beginning.
We have been experiencing a substantial and robust growth year on year and our global footprint is becoming more visible as we are offering localized services in many languages. Our focus on easy to use technology will give us a further push – it differentiates us from many of our competitors and hitting the pulse of our times. For the first several weeks both sites will be operated in parallel enabling each Trader to access their account through both environments. Eventually, UFXMarkets will be phased out.