Can you please explain what Retention Automation is all about?
Absolutely. Automation is aimed to save brokers’ resources by letting machine do parts of human labor. Automation not only reduces operational costs but also increases brokerage efficiency and increases the ability to generate revenues from existing clients.
CPattern identifies three main levels of automation: traditional retention, which consists entirely of human Account Managers who work in a call center and use a CRM to document their work. In addition, there is partial automation – more specifically, this is where brokers identify costly human work aspects and find ways to automate certain processes to save time and resources.
I can name a few examples of this, such as back office automation. As no Account Manager is able to process every account activity every single moment – CPattern’s AMC (“Account Monitoring & Control system) analyzes traders’ behavior and provides alerts in real-time. This automates part of the Account Manager tasks (data collection, data analysis). It increases the capacity of the Account Manager and helps him process more information at a given time frame.
Moreover, an example of partial automation is front-end automation. For pre-defined critical scenarios, it is possible to generate electronic communication with the trader, which saves human labor (phone calls/e-mails) and expenses.
Finally, the third level we define is full automation – this is where no human labor is required at all and all retention work is done automatically. Plus500 is probably the most advanced operation which is known to do so.
Oded Shefer, Founder & CEO, CPattern
Can you describe the effect of Retention Automation in Practice?
Today, CPattern helps brokers shift from traditional retention to partial automation with very clear ROI. The Account Monitoring & Control system (“AMC”) was launched in 2014 to help online brokers manage their accounts and increase retention performance. The AMC scans the trading activity in real-time (like a radar), to detect dozens of pre-defined scenarios. It then alerts the broker’s back office so that Account Managers are able to know the status of every account and make higher quality engagement.
Simple example - if a particular account has made a large winning trade, the AMC will enable immediate engagement with this trader to see if he is willing to consider expansion of his trading activity (e.g. account upgrade). With traditional practices, the Account Manager will make contact in a matter of hours or days which could become irrelevant for the trader and reduce the potential impact of any engagement.
A proper Retention Automation system can analyze many different types of complex events and alert on various retention scenarios. CPattern’s AMC system tracks dozens of trading and profiling variables for each trader, and alerts such scenarios as they occur.
In order for us to prove that automation has an effect, let’s look at some numbers. We selected 6 leading brokers who worked with CPattern’s AMC in April 2015 for analysis. The table below shows the average re-deposit in $ and % of depositing clients:
Parameter
AMC group
Control group
Uplift
Average re-deposit ($)
$831.5
$367.27
+126.4%
Average % accounts making a deposit
23.5%
17.4%
+34.9%
These findings clearly show that Retention Automation can have a dramatic influence on brokers’ efficiency and as a result improve retention performance.
Is this a reliable form of benchmarking?
Retention Automation needs to be good in practice according to clear KPI’s and not only in theory. Ideally, brokers need to be able to see the effect of automation and constantly make adjustments to their work routines according to reliable numbers.
For example, CPattern uses a randomly selected Control group of accounts that would serve as a benchmark. At the end of every month, analysis is carried out to compare the trading volume in the AMC group and in the Control group (re-deposit rate and % of depositing clients). It is assumed that any difference between the AMC group and the Control group could only be attributed to the AMC as all other factors apply the same for each group.
Looking at the numbers, there seem to be a clear difference in favor of the AMC groups comparing to the control groups. In real life, I believe this is one of the most reliable ways to show an effect. However, we are always willing to consider any form of benchmarking that makes sense.
This is a very dramatic effect -how do you explain it?
Like I said, following CPattern’s alerts and engaging clients in real- time seem to increase the Account Managers’ efficiency:
When the Account Manager engages clients in real-time based on significant issues – he is able to make more impact as opposed to call in a time delay.
The Account Manager can handle more accounts per time unit and make better priorities
Less accounts are left unattended
Is it possible to attribute the effect to large re-deposits?
Assuming standard distribution, large deposits (e.g., above $25,000 monthly) appear at the same frequency in the test group and in the control group so the effect should be statistically balanced. Exclusion of these records from both groups should result in the same ratio.
Could it be that April was a good month for all the industry and the AMC is just “riding the trend”?
In statistics, the conservative hypothesis is that the AMC should not have any effect unless proved otherwise. If April was a good month, then there should not have been any difference between the test group and control group and both of them should have been higher than previous months. As the control group was randomly selected – the only factor differentiating between the groups was the AMC, which is assumed to be responsible for the effect. If the AMC shows MoM advantage, it could indicate that the effect is stable and not related to time of year.
What is your message to the industry regarding automation?
Can you please explain what Retention Automation is all about?
Absolutely. Automation is aimed to save brokers’ resources by letting machine do parts of human labor. Automation not only reduces operational costs but also increases brokerage efficiency and increases the ability to generate revenues from existing clients.
CPattern identifies three main levels of automation: traditional retention, which consists entirely of human Account Managers who work in a call center and use a CRM to document their work. In addition, there is partial automation – more specifically, this is where brokers identify costly human work aspects and find ways to automate certain processes to save time and resources.
I can name a few examples of this, such as back office automation. As no Account Manager is able to process every account activity every single moment – CPattern’s AMC (“Account Monitoring & Control system) analyzes traders’ behavior and provides alerts in real-time. This automates part of the Account Manager tasks (data collection, data analysis). It increases the capacity of the Account Manager and helps him process more information at a given time frame.
Moreover, an example of partial automation is front-end automation. For pre-defined critical scenarios, it is possible to generate electronic communication with the trader, which saves human labor (phone calls/e-mails) and expenses.
Finally, the third level we define is full automation – this is where no human labor is required at all and all retention work is done automatically. Plus500 is probably the most advanced operation which is known to do so.
Oded Shefer, Founder & CEO, CPattern
Can you describe the effect of Retention Automation in Practice?
Today, CPattern helps brokers shift from traditional retention to partial automation with very clear ROI. The Account Monitoring & Control system (“AMC”) was launched in 2014 to help online brokers manage their accounts and increase retention performance. The AMC scans the trading activity in real-time (like a radar), to detect dozens of pre-defined scenarios. It then alerts the broker’s back office so that Account Managers are able to know the status of every account and make higher quality engagement.
Simple example - if a particular account has made a large winning trade, the AMC will enable immediate engagement with this trader to see if he is willing to consider expansion of his trading activity (e.g. account upgrade). With traditional practices, the Account Manager will make contact in a matter of hours or days which could become irrelevant for the trader and reduce the potential impact of any engagement.
A proper Retention Automation system can analyze many different types of complex events and alert on various retention scenarios. CPattern’s AMC system tracks dozens of trading and profiling variables for each trader, and alerts such scenarios as they occur.
In order for us to prove that automation has an effect, let’s look at some numbers. We selected 6 leading brokers who worked with CPattern’s AMC in April 2015 for analysis. The table below shows the average re-deposit in $ and % of depositing clients:
Parameter
AMC group
Control group
Uplift
Average re-deposit ($)
$831.5
$367.27
+126.4%
Average % accounts making a deposit
23.5%
17.4%
+34.9%
These findings clearly show that Retention Automation can have a dramatic influence on brokers’ efficiency and as a result improve retention performance.
Is this a reliable form of benchmarking?
Retention Automation needs to be good in practice according to clear KPI’s and not only in theory. Ideally, brokers need to be able to see the effect of automation and constantly make adjustments to their work routines according to reliable numbers.
For example, CPattern uses a randomly selected Control group of accounts that would serve as a benchmark. At the end of every month, analysis is carried out to compare the trading volume in the AMC group and in the Control group (re-deposit rate and % of depositing clients). It is assumed that any difference between the AMC group and the Control group could only be attributed to the AMC as all other factors apply the same for each group.
Looking at the numbers, there seem to be a clear difference in favor of the AMC groups comparing to the control groups. In real life, I believe this is one of the most reliable ways to show an effect. However, we are always willing to consider any form of benchmarking that makes sense.
This is a very dramatic effect -how do you explain it?
Like I said, following CPattern’s alerts and engaging clients in real- time seem to increase the Account Managers’ efficiency:
When the Account Manager engages clients in real-time based on significant issues – he is able to make more impact as opposed to call in a time delay.
The Account Manager can handle more accounts per time unit and make better priorities
Less accounts are left unattended
Is it possible to attribute the effect to large re-deposits?
Assuming standard distribution, large deposits (e.g., above $25,000 monthly) appear at the same frequency in the test group and in the control group so the effect should be statistically balanced. Exclusion of these records from both groups should result in the same ratio.
Could it be that April was a good month for all the industry and the AMC is just “riding the trend”?
In statistics, the conservative hypothesis is that the AMC should not have any effect unless proved otherwise. If April was a good month, then there should not have been any difference between the test group and control group and both of them should have been higher than previous months. As the control group was randomly selected – the only factor differentiating between the groups was the AMC, which is assumed to be responsible for the effect. If the AMC shows MoM advantage, it could indicate that the effect is stable and not related to time of year.
What is your message to the industry regarding automation?
Tickmill's Chief Business Development Officer Carla Nemr Departs After 8 Years
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In our discussion with Rhonda K. Müller, CEO of Muinmos, during iFX EXPO International, she covered regulatory changes impacting the trading industry, particularly focusing on new frameworks like MICA and Dora. She highlights the positive effects of regulation, such as increased order and transparency, and predicts that these changes will ignite more competition in the crypto market. Rhonda also touches on the rising trend of prop trading and anticipates future regulations in this area to ensure legitimacy. Finally, she shares Mooz's commitment to digitization and connectivity, aiming to provide comprehensive solutions from investor protection to risk profiling.
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In our discussion with Rhonda K. Müller, CEO of Muinmos, during iFX EXPO International, she covered regulatory changes impacting the trading industry, particularly focusing on new frameworks like MICA and Dora. She highlights the positive effects of regulation, such as increased order and transparency, and predicts that these changes will ignite more competition in the crypto market. Rhonda also touches on the rising trend of prop trading and anticipates future regulations in this area to ensure legitimacy. Finally, she shares Mooz's commitment to digitization and connectivity, aiming to provide comprehensive solutions from investor protection to risk profiling.
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In our discussion with Rhonda K. Müller, CEO of Muinmos, during iFX EXPO International, she covered regulatory changes impacting the trading industry, particularly focusing on new frameworks like MICA and Dora. She highlights the positive effects of regulation, such as increased order and transparency, and predicts that these changes will ignite more competition in the crypto market. Rhonda also touches on the rising trend of prop trading and anticipates future regulations in this area to ensure legitimacy. Finally, she shares Mooz's commitment to digitization and connectivity, aiming to provide comprehensive solutions from investor protection to risk profiling.
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In this interview, Tom Higgins, CEO of Gold-i, discusses the convergence of crypto and FX liquidity. He explains the challenges of accessing crypto liquidity and how different execution methods, such as iceberg orders, help manage large transactions. Tom addresses the impact of AI in trading, emphasizing its use in sentiment analysis and trading pattern recognition. He also talks about the significance of Bitcoin ETFs in boosting institutional confidence in crypto markets. Lastly, Tom outlines the growth and future plans for Gold-i, focusing on enhancing their Matrix Net technology and expanding their role in crypto liquidity aggregation.
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In this interview, Tom Higgins, CEO of Gold-i, discusses the convergence of crypto and FX liquidity. He explains the challenges of accessing crypto liquidity and how different execution methods, such as iceberg orders, help manage large transactions. Tom addresses the impact of AI in trading, emphasizing its use in sentiment analysis and trading pattern recognition. He also talks about the significance of Bitcoin ETFs in boosting institutional confidence in crypto markets. Lastly, Tom outlines the growth and future plans for Gold-i, focusing on enhancing their Matrix Net technology and expanding their role in crypto liquidity aggregation.
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In this interview, Tom Higgins, CEO of Gold-i, discusses the convergence of crypto and FX liquidity. He explains the challenges of accessing crypto liquidity and how different execution methods, such as iceberg orders, help manage large transactions. Tom addresses the impact of AI in trading, emphasizing its use in sentiment analysis and trading pattern recognition. He also talks about the significance of Bitcoin ETFs in boosting institutional confidence in crypto markets. Lastly, Tom outlines the growth and future plans for Gold-i, focusing on enhancing their Matrix Net technology and expanding their role in crypto liquidity aggregation.
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In this interview, Tom Higgins, CEO of Gold-i, discusses the convergence of crypto and FX liquidity. He explains the challenges of accessing crypto liquidity and how different execution methods, such as iceberg orders, help manage large transactions. Tom addresses the impact of AI in trading, emphasizing its use in sentiment analysis and trading pattern recognition. He also talks about the significance of Bitcoin ETFs in boosting institutional confidence in crypto markets. Lastly, Tom outlines the growth and future plans for Gold-i, focusing on enhancing their Matrix Net technology and expanding their role in crypto liquidity aggregation.
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In this interview, Tom Higgins, CEO of Gold-i, discusses the convergence of crypto and FX liquidity. He explains the challenges of accessing crypto liquidity and how different execution methods, such as iceberg orders, help manage large transactions. Tom addresses the impact of AI in trading, emphasizing its use in sentiment analysis and trading pattern recognition. He also talks about the significance of Bitcoin ETFs in boosting institutional confidence in crypto markets. Lastly, Tom outlines the growth and future plans for Gold-i, focusing on enhancing their Matrix Net technology and expanding their role in crypto liquidity aggregation.
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In this interview, Tom Higgins, CEO of Gold-i, discusses the convergence of crypto and FX liquidity. He explains the challenges of accessing crypto liquidity and how different execution methods, such as iceberg orders, help manage large transactions. Tom addresses the impact of AI in trading, emphasizing its use in sentiment analysis and trading pattern recognition. He also talks about the significance of Bitcoin ETFs in boosting institutional confidence in crypto markets. Lastly, Tom outlines the growth and future plans for Gold-i, focusing on enhancing their Matrix Net technology and expanding their role in crypto liquidity aggregation.
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Throwback to FMLS:23 | FMvoices
Throwback to FMLS:23 | FMvoices
Throwback to FMLS:23 | FMvoices
Throwback to FMLS:23 | FMvoices
Throwback to FMLS:23 | FMvoices
Throwback to FMLS:23 | FMvoices
FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
Connect with us today:
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👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
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Don't miss out on our latest videos, interviews, and event coverage.
Subscribe to our YouTube channel for more!
FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
🎥 TikTok: https://www.tiktok.com/@fmevents_official
▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage.
Subscribe to our YouTube channel for more!
FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
🎥 TikTok: https://www.tiktok.com/@fmevents_official
▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage.
Subscribe to our YouTube channel for more!
FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
🎥 TikTok: https://www.tiktok.com/@fmevents_official
▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage.
Subscribe to our YouTube channel for more!
FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
🎥 TikTok: https://www.tiktok.com/@fmevents_official
▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage.
Subscribe to our YouTube channel for more!
FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
🎥 TikTok: https://www.tiktok.com/@fmevents_official
▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage.
Subscribe to our YouTube channel for more!
FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24
FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24
FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24
FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24
FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24
FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24