Philippe Ghanem, Vice-Chairman and MD of ADS Securities, gives his perspective on the Middle East as a viable seat for liquidity.
Finance Magnates spoke with Philippe Ghanem, Vice- Chairman and Executive Managing Director ADS Securities, for his stance on the firm’s regional prospects as well as the future of business in the Middle East.
What are the advantages of being located in Abu Dhabi, namely in regards to procuring regional clients as well as Liquidity ?
Our headquarters are in Abu Dhabi, which provides us significant advantage. We are situated in the GMT+4 time zone so we trade across the Asian, European and North American markets. The region is also very well capitalised which gives us the ability to invest in technology and services.
However, like all global brokerages, access to clients and liquidity is dependent on where our technology is placed. For this reason we have servers in the key market centres of New York (NY4), London (LD4) and Tokyo (TY3). In Tokyo we have some of the fastest network cards in use by any FX providers.
With our technology in these centres we are collocated with the main liquidity providers and can get the spreads that clients are looking for. We also have a regional HQ in Hong Kong, which operates under the guidance of the SFC, and provides a genuine footprint in the region.
Do you think brokers or liquidity providers hesitate when approaching the Middle East from a retail client business perspective? How can they approach the MENA market?
We have specialised teams in all our main markets and we get very few clients who are concerned about being on-boarded in Abu Dhabi. They look at ADS Securities and see that we are regulated by the Central Bank of the UAE, the Financial Conduct Authority in the UK and the Securities Futures Commissions in Hong Kong, so they see us as a well-run and transparent company.
If brokers are looking at the MENA market we offer an almost unrivalled service. We have the client support, languages and research, as well as specific regional products including GCC equity CFDs.
Do you feel that Abu Dhabi and the UAE can eventually ascend as a global industry hub much as we have seen in say London or Tokyo?
London and Tokyo have been financial centres for many years and it is unlikely that Abu Dhabi will achieve the same level of trading as these markets, certainly not in the medium term. However, in the short-term Abu Dhabi can become an important contributor to the global financial highway. The upgrading of the UAE to MSCI emerging market status last year was an important step forward and the increased volume of trading through companies like ADS Securities is making a big difference.
Abu Dhabi’s ability to manage flows between the major markets and keep investing in the services it provides is very important. The events like the Swiss National Bank (SNB) crisis in January reaffirmed the advantage of having very well capitalised brokerage, which has a long-term view of the market.
Are there any specific trends or trading needs that you have noticed or discerned in the emerging assets realm?
It is very clear traders are now looking for multi-asset investment options. If they trade the majors they are also looking for CFDs, futures and equities to hedge their positions. They want to be able to go to a single platform and have risk and margin calculated across asset class.
There is a requirement to offer emerging market assets but they need to offset the potential risks of these investments with highly competitive spreads across main market assets. The sophistication of investors is increasing all the time and brokerages must adapt to meet this.
What is your evaluation of the retail business side in London?
We entered the London market having first gained direct FCA regulation. It is a very competitive market, which requires excellent pricing as well as specialist products, and we wanted to approach it in the right way. We launched our retail offer a couple of months ago and are very pleased with the way this has gone.
We will expand our markets, products and positioning through the year and use the advantages we offer in terms of pricing and client support, as well as technology. Our real-time reporting and Risk Management will be a significant benefit to IBs and clients alike.
For more information about participating at our Summit or exhibiting and sponsorship opportunities please email summit@financemagnates.com
Finance Magnates spoke with Philippe Ghanem, Vice- Chairman and Executive Managing Director ADS Securities, for his stance on the firm’s regional prospects as well as the future of business in the Middle East.
What are the advantages of being located in Abu Dhabi, namely in regards to procuring regional clients as well as Liquidity ?
Our headquarters are in Abu Dhabi, which provides us significant advantage. We are situated in the GMT+4 time zone so we trade across the Asian, European and North American markets. The region is also very well capitalised which gives us the ability to invest in technology and services.
However, like all global brokerages, access to clients and liquidity is dependent on where our technology is placed. For this reason we have servers in the key market centres of New York (NY4), London (LD4) and Tokyo (TY3). In Tokyo we have some of the fastest network cards in use by any FX providers.
With our technology in these centres we are collocated with the main liquidity providers and can get the spreads that clients are looking for. We also have a regional HQ in Hong Kong, which operates under the guidance of the SFC, and provides a genuine footprint in the region.
Do you think brokers or liquidity providers hesitate when approaching the Middle East from a retail client business perspective? How can they approach the MENA market?
We have specialised teams in all our main markets and we get very few clients who are concerned about being on-boarded in Abu Dhabi. They look at ADS Securities and see that we are regulated by the Central Bank of the UAE, the Financial Conduct Authority in the UK and the Securities Futures Commissions in Hong Kong, so they see us as a well-run and transparent company.
If brokers are looking at the MENA market we offer an almost unrivalled service. We have the client support, languages and research, as well as specific regional products including GCC equity CFDs.
Do you feel that Abu Dhabi and the UAE can eventually ascend as a global industry hub much as we have seen in say London or Tokyo?
London and Tokyo have been financial centres for many years and it is unlikely that Abu Dhabi will achieve the same level of trading as these markets, certainly not in the medium term. However, in the short-term Abu Dhabi can become an important contributor to the global financial highway. The upgrading of the UAE to MSCI emerging market status last year was an important step forward and the increased volume of trading through companies like ADS Securities is making a big difference.
Abu Dhabi’s ability to manage flows between the major markets and keep investing in the services it provides is very important. The events like the Swiss National Bank (SNB) crisis in January reaffirmed the advantage of having very well capitalised brokerage, which has a long-term view of the market.
Are there any specific trends or trading needs that you have noticed or discerned in the emerging assets realm?
It is very clear traders are now looking for multi-asset investment options. If they trade the majors they are also looking for CFDs, futures and equities to hedge their positions. They want to be able to go to a single platform and have risk and margin calculated across asset class.
There is a requirement to offer emerging market assets but they need to offset the potential risks of these investments with highly competitive spreads across main market assets. The sophistication of investors is increasing all the time and brokerages must adapt to meet this.
What is your evaluation of the retail business side in London?
We entered the London market having first gained direct FCA regulation. It is a very competitive market, which requires excellent pricing as well as specialist products, and we wanted to approach it in the right way. We launched our retail offer a couple of months ago and are very pleased with the way this has gone.
We will expand our markets, products and positioning through the year and use the advantages we offer in terms of pricing and client support, as well as technology. Our real-time reporting and Risk Management will be a significant benefit to IBs and clients alike.
For more information about participating at our Summit or exhibiting and sponsorship opportunities please email summit@financemagnates.com
Noel Quinn's Surprise Exit Marks End of an Era at HSBC
Network, Learn, Grow | FMAS:24
Network, Learn, Grow | FMAS:24
Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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