Making the Most of Gamification: Part 2

Gamification lends itself most obviously to marketing campaigns and loyalty programs, but its scope is really limitless.

Perhaps gamification lends itself most obviously to marketing campaigns and loyalty programs, but its scope is really limitless. The FX world relies heavily on education to recruit, induct and transform new customers into active traders. It would be fairly easy to see how you might introduce engaging challenges, points, badges, levels, boss fights, leaderboards and rewards to forex training courses.

Trainees could perhaps choose from a variety of different gamified courses based on their existing level of knowledge and skill of day trading. Each course could be constructed as a completely different game experience. Alternatively, the whole training environment might become a massive multiplayer online role-playing game (MMORPG) like World of Warcraft.

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Casual Trading Games – Flick a Trade

Currently there appear to be few casual trading games that use genuine game design as opposed to trading platform demos. Flick a Trade is a gesture-based mobile trading game for Apple iOS and Android. The game simplifies trading on commodities, indices and currencies to familiar mobile gestures: flick, tap and pinch. The game uses a virtual currency, and trading is time limited. The user interface (UI) is graphically pleasing, and the game offers an engaging user experience (UX). There are single and multiplayer options that enable you to challenge your friends. The game provides stats on your trades and trading behaviour. There are daily challenges, rewards and a leaderboard. The game also offers plenty of opportunities to share your results on social media and refer the game to friends. There are also opportunities for in-app purchasing i.e. you can buy additional virtual currency with real money. It’s clear that some genuine time and thought has gone into the game’s design.

Winning Game Design

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The best games create a tension between a player’s abilities and the level of skill required to overcome a particular challenge. If the game is too easy it soon becomes boring. If the challenge is too difficult the player becomes frustrated and gives up. Get the balance just right and the player enters something called “flow”. This is a sweet spot where they’re really having fun and are completely immersed in the game experience. However, games offer us something else on the way to this Nirvana-like state, and that’s the ability to fail (often repeatedly), learn from our mistakes and improve. Games are not linear. They’re a series of small tasks, continuous feedback, milestone challenges, and attainment levels that gradually build to the realisation of a supreme goal or epic win. The best games are wrapped in a compelling narrative, offer players meaningful choices, opportunities to collaborate and share. Finally, any rewards given must be tailored to the specific

World of Tradecraft

Novice traders could undertake clear, simple tasks and challenges gradually gaining in experience. They could join trading guilds and work collaboratively together to undertake quests, learning from each other. More seasoned traders might also play the game, demonstrating their trading prowess in one-to-one competitions or becoming Yoda-like teachers and the heads of guilds. As an individual player’s abilities grow, new territories, challenges and rewards become available to them continually expanding the game’s depth and breadth. If anyone doubts the power and profitability of games like World of Warcraft just take a look at the figures. World of Warcraft is the number one subscription-based MMORPG, with approximately 7.8 million subscribers at the start of 2014. The game grossed over $10 billion by mid-2012, although profits have taken a slide more recently.

GamesCorporate Training

Games have always played a major role in childhood learning and development. In fact, many animals also use play to teach their offspring vital survival skills. Once learned never forgotten. So, it might seem a little strange that somewhere along the path of business evolution all the fun seems to have been sucked out of corporate training. Instead, businesses spend absolute fortunes on dry, insipid, joyless training courses. These courses often leave employees demotivated and poorly equipped to tackle their jobs. In contrast, game-based learning suits generations of employees brought up with computer games – not just the Millennials.

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