In the times when CNN and CNBC are on mute on most TVs, and with the rapidly decreasing attention span in today’s generation, the importance of short and to-the-point online videos is hard to ignore.
If you feel online video is just another over hyped, passing fad, think again. In fact, online video is gaining strength as a source for content marketing. “Take a peek at some pertinent data from the B2B Demand Generation Benchmark Survey for 2012 developed by Software Advice”. This is just one of the survey topics: Percentage of Marketers Using Each Content or Offer.
Cisco is predicting online video will grow so fast that two-thirds of mobile data traffic will be video by 2016, illustrating the growing importance and preference of video for reaching Internet audiences.
So, Why Video?
For this, let’s reference an expert for the human reasons we are drawn to videos, before even getting started with looking into the so-called dry, stressful and/or boring field of forex. A real Ph.D. level expert Susan Weinschenk, Ph.D. — also known as The “Brain Lady” brings a deep understanding of the psychology of customers and why they do what they do.
1: The Fusiform Facial area makes us pay attention to faces – this is an actual brain function that hard-wires us to use the human face as a gathering point for information and believability.
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2: Voice conveys rich information – yes, the simple sound of a human voice speaking to us has an amazing way of converting information into meaningful content.
3: Emotions are contagious – here’s a subtle but powerful aspect that we may take for granted. The body language of emotions is an appealing and we naturally love to share.
4: Movement grabs attention – another trait that runs deep in our collective anthropological DNA is the power of peripheral motion. Since the stone age, we’ve survived by noticing things in motion – looks like we still do!
There is no wonder why Invest Diva’s videos are gaining such high popularity and demand from the forex trading entities because as oppose to the old-fashioned, one-direction webinars and written blogs, she brings fun, energy and entertainment into trading. And yes, I said she, since she (ok, that’s me) is one of the few knowledgeable female faces in an industry where 98% of participants are men. After staring at forex charts, there is nothing more refreshing than a good quality, fun and informative short video. This brings us to the next reason why you should have a WebTV.
5: Videos are fun for you and your customers –Talents and production teams are full of positive energy. Their level of enthusiasm is vividly transferred through the video, which gives you and your clients something to look forward to everyday in between the stressful business hours.
Add the value of the sophisticated contents and information you’d get in only one minute while looking at an eye-candy, and you’ve got yourself a winner.