Seasoned FX and CFD sales executive Naeem Afzal has joined Traze, the sister CFDs broker brand of ZFX under the Zeal Group, as Regional Sales Director. Based in the United Arab Emirates, Afzal brings nearly two decades of experience in institutional and retail sales roles across the region’s brokerage sector.

Career Spanning Leading FX Brokerages

Afzal most recently served as Regional Sales Director at GO Markets, a role he held for nearly two years until March 2026. Before that, he worked at Pepperstone as Premium Client Manager.

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His earlier career includes four years at IG, where he focused on high-net-worth client acquisition and was recognized for new business development in 2020.

Besides his tenure at global brokerages, Afzal held senior positions at ICM Capital and CMS Financial, building expertise in institutional liquidity solutions, high-net-worth sales, and FX trading operations. His background spans business development, premium client services, and commercial strategy for both B2B and B2C markets.

Announced the same day, Zeal Group strengthened its senior bench by appointing former Equiti Capital executive Ahmed Pasha as Global Head of Risk and Trading. It adds group-level risk and trading oversight that spans both brokerage brands and their multi‑asset operations.

Other recent moves: Taurex Reunites With Former CEO Matthew Wright as Non-Executive Director

Traze deepened its push into the Middle East last year after securing an SCA First Category License from the UAE’s Securities and Commodities Authority. This opened its Dubai-based entity to offer brokerage, portfolio management, and advisory services to both retail and institutional clients across the UAE and the wider region.

The license built on Traze’s existing footprint, which already included an operational license in South Africa, and complemented ZFX’s UK and Seychelles operations that separately cater to professional, institutional, and offshore retail clients.

Strengthening Traze’s Regional Expansion

In another recent move, Traze last year underwent a leadership change at the top when former CEO Erkin Kamran stepped down to build a new DeFi-native platform that offers crypto, FX, and commodities trading on a decentralized exchange . It followed a tenure in which he helped Zeal Group’s sister brand secure its UAE SCA license and expand alongside ZFX’s operations in the UK, Seychelles, and South Africa.

Additionally, Traze last month appointed ex-Doo Prime executive Hristo Marinov as LATAM Regional Director. It streghtened its push into Latin America and other emerging markets with a sales leader who has worked under multiple regulatory regimes, including ASIC, FCA, FSCA, CySEC, and FSA.