CFI Financial Group promoted Charbel Saleh to Global Head of Business Operations. Saleh has been serving as the Business Development Project partner since last year.

Overseeing Core Business and Operations

The appointment aims to reinforce CFI’s management structure and support its operational growth worldwide. Saleh will oversee the firm’s core business and strategic operations, focusing on efficiency, client service, and internal process alignment.

CFI operates several regulated entities across key financial hubs including London, Dubai, Larnaca, Beirut, Amman, and Cairo. The broker provides access to global markets with instruments spanning equities Equities Equities can be characterized as stocks or shares in a company that investors can buy or sell. When you buy a stock, you are in essence buying an equity, becoming a partial owner of shares in a specific company or fund.However, equities do not pay a fixed interest rate, and as such are not considered guaranteed income. As such, equity markets are often associated with risk.When a company issues bonds, it’s taking loans from buyers. When a company offers shares, on the other hand, it’s selling pa Equities can be characterized as stocks or shares in a company that investors can buy or sell. When you buy a stock, you are in essence buying an equity, becoming a partial owner of shares in a specific company or fund.However, equities do not pay a fixed interest rate, and as such are not considered guaranteed income. As such, equity markets are often associated with risk.When a company issues bonds, it’s taking loans from buyers. When a company offers shares, on the other hand, it’s selling pa Read this Term, currencies, commodities, and indices.

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Saleh is an industry veteran, having joined CFI from GCC Brokers, based in Dubai. Additionally, he dedicated nearly 10 years working for FX and CFD broker amana.

Experience from amana and FXCM

He joined the FX and CFD broker as Customer Support/Operations Accociate, later serving as Customer Service Supervisor, Customer Service Manager, and later as the Head of Operations. He also has experience from FXCM MENA.

The company has invested in technology initiatives such as AI-driven tools and trading platforms intended to enhance operational performance and service reliability. Saleh’s new role is expected to support these efforts as CFI continues its regional and global expansion.

CFI also maintains corporate and sports partnerships, including with AC Milan and FIBA WASL, alongside community programs centered on education and youth engagement. Recently, the group opened its Bahrain office and named Yaseen Alsamerrai to run the operation, adding another location to the online broker's Middle East network.

The company held a ceremony in Manama to mark the launch of CFI Financial (Bahrain) B.S.C Closed, which received a Category 2 Investment Business Firm license from the Central Bank of Bahrain in July, Finance Magnates reported.

Earlier, the group appointed Omar Khaled as its new Chief Marketing Officer, following his previous tenure as the company’s Global Director of Marketing, where he oversaw international marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term strategy. In his new position, Khaled leads CFI’s global marketing operations, managing brand development, digital initiatives, performance analytics, and client communications across all markets.