FM Home
> Executives
> After Nearly Two Decades, Sam Irwin Follows Former IG CEO to Crypto.com

After Nearly Two Decades, Sam Irwin Follows Former IG CEO to Crypto.com

Wednesday, 17/12/2025 | 11:29 GMT by Tareq Sikder
  • Irwin spent about 18 years at IG Group, ending as Head of Client Management, UK.
  • The firm recently also hired former IG CEO Kevin Algeo amid regulated products and multi-regional CFDs.
Sam Irwin, Crypto.com

Sam Irwin announced on LinkedIn today (Wednesday) that he is joining Crypto.com as Director of VIP Relationship Management.

His appointment comes as Crypto.com expands into regulated financial products. The company recently hired former IG Group CEO Kevin Algeo as Senior Vice President of Capital Markets after acquiring Cyprus-based A.N. Allnew Investments Ltd, a CySEC -regulated broker with a MiFID license. Algeo will oversee multi-regional capital markets initiatives and the rollout of CFDs and other derivative products.

Career at IG Group

Irwin spent about 18 years at IG Group, where he held several senior roles. His most recent position was Head of Client Management, UK, where he was a UK Executive Committee member responsible for commercial strategy and delivery in a £300 million-plus revenue division.

He led a team managing the Group’s most valuable clients, oversaw multiple product releases, implemented AI-powered Salesforce solutions, and introduced new pricing frameworks and targeted interventions that boosted account activity.

Global Sales Oversight

Before that, he was Head of Sales Performance, Global, overseeing sales operations across 15 markets. He introduced KPI frameworks and reporting tools, a digital onboarding platform, and forecasting models that improved efficiency and reduced costs. He also chaired the Remuneration Risk Committee to align incentives with long-term value.

Previous Roles

Earlier roles included Head of Sales, UK & Ireland, and Head of New Business, UK, as well as several other positions starting from Graduate Sales Trader. Prior to joining IG, Irwin worked at Sporting Solutions as a Telephone Dealer for six months.

IG Expands Spot Crypto Trading Offering

Irwin’s move follows a trend of former IG employees joining crypto firms. IG is expanding into spot cryptocurrency trading for retail investors, adding to its existing crypto CFDs offering.

The platform will support more than 30 tokens, including Bitcoin, Ether, and XRP, through a partnership with US- and UK-regulated Uphold, which will provide pricing, custody, and transaction services. Crypto.com has recently hired multiple former IG employees to develop its own CFDs operations.

Sam Irwin announced on LinkedIn today (Wednesday) that he is joining Crypto.com as Director of VIP Relationship Management.

His appointment comes as Crypto.com expands into regulated financial products. The company recently hired former IG Group CEO Kevin Algeo as Senior Vice President of Capital Markets after acquiring Cyprus-based A.N. Allnew Investments Ltd, a CySEC -regulated broker with a MiFID license. Algeo will oversee multi-regional capital markets initiatives and the rollout of CFDs and other derivative products.

Career at IG Group

Irwin spent about 18 years at IG Group, where he held several senior roles. His most recent position was Head of Client Management, UK, where he was a UK Executive Committee member responsible for commercial strategy and delivery in a £300 million-plus revenue division.

He led a team managing the Group’s most valuable clients, oversaw multiple product releases, implemented AI-powered Salesforce solutions, and introduced new pricing frameworks and targeted interventions that boosted account activity.

Global Sales Oversight

Before that, he was Head of Sales Performance, Global, overseeing sales operations across 15 markets. He introduced KPI frameworks and reporting tools, a digital onboarding platform, and forecasting models that improved efficiency and reduced costs. He also chaired the Remuneration Risk Committee to align incentives with long-term value.

Previous Roles

Earlier roles included Head of Sales, UK & Ireland, and Head of New Business, UK, as well as several other positions starting from Graduate Sales Trader. Prior to joining IG, Irwin worked at Sporting Solutions as a Telephone Dealer for six months.

IG Expands Spot Crypto Trading Offering

Irwin’s move follows a trend of former IG employees joining crypto firms. IG is expanding into spot cryptocurrency trading for retail investors, adding to its existing crypto CFDs offering.

The platform will support more than 30 tokens, including Bitcoin, Ether, and XRP, through a partnership with US- and UK-regulated Uphold, which will provide pricing, custody, and transaction services. Crypto.com has recently hired multiple former IG employees to develop its own CFDs operations.

Topics
retail
crypto.com
IG Group
MOVE
industry move
executive moves
executive move
About the Author: Tareq Sikder
Tareq Sikder
  • 2015 Articles
  • 34 Followers
About the Author: Tareq Sikder
A Forex technical analyst and writer who has been engaged in financial writing for 12 years.
  • 2015 Articles
  • 34 Followers

Most Viewed

Latest News

Education Center

Keep Reading

Trending

More from the Author

Executives

Featured Videos

Executive Interview | Drew Niv | Chief Strategy Officer, ATFX Connect | FMLS:25

Executive Interview | Drew Niv | Chief Strategy Officer, ATFX Connect | FMLS:25

Executive Interview | Drew Niv | Chief Strategy Officer, ATFX Connect | FMLS:25

Executive Interview | Drew Niv | Chief Strategy Officer, ATFX Connect | FMLS:25

In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX. We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers. We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.

In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX. We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers. We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.

In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX. We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers. We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.

In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX. We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers. We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
More Videos

  • Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25

    Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25

    Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25

    Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25

    Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25

    Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25

    In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity. Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe. A concise look at where compliance, onboarding, and AI-driven processes are heading next.

    In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity. Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe. A concise look at where compliance, onboarding, and AI-driven processes are heading next.

    In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity. Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe. A concise look at where compliance, onboarding, and AI-driven processes are heading next.

    In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity. Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe. A concise look at where compliance, onboarding, and AI-driven processes are heading next.

    In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity. Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe. A concise look at where compliance, onboarding, and AI-driven processes are heading next.

    In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity. Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe. A concise look at where compliance, onboarding, and AI-driven processes are heading next.

  • Executive Interview | Aydin Bonabi | Founder, Surveill | FMLS:25

    Executive Interview | Aydin Bonabi | Founder, Surveill | FMLS:25

    Executive Interview | Aydin Bonabi | Founder, Surveill | FMLS:25

    Executive Interview | Aydin Bonabi | Founder, Surveill | FMLS:25

    Executive Interview | Aydin Bonabi | Founder, Surveill | FMLS:25

    Executive Interview | Aydin Bonabi | Founder, Surveill | FMLS:25

    In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions. We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection. We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight. He closes with a clear message: fraud is scaling, and so must the tools that stop it.

    In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions. We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection. We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight. He closes with a clear message: fraud is scaling, and so must the tools that stop it.

    In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions. We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection. We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight. He closes with a clear message: fraud is scaling, and so must the tools that stop it.

    In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions. We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection. We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight. He closes with a clear message: fraud is scaling, and so must the tools that stop it.

    In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions. We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection. We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight. He closes with a clear message: fraud is scaling, and so must the tools that stop it.

    In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions. We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection. We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight. He closes with a clear message: fraud is scaling, and so must the tools that stop it.

  • Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town

    Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town

    Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town

    Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town

    Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town

    Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town

    Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/ #exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown

    Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/ #exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown

    Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/ #exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown

    Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/ #exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown

    Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/ #exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown

    Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/ #exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown

  • Executive Interview | Jas Shah | FMLS:25

    Executive Interview | Jas Shah | FMLS:25

    Executive Interview | Jas Shah | FMLS:25

    Executive Interview | Jas Shah | FMLS:25

    Executive Interview | Jas Shah | FMLS:25

    Executive Interview | Jas Shah | FMLS:25

    Interview with Jas Shah Builder | Adviser | Fintech Writer | Product Strategist In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity. We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market. We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance. To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.

    Interview with Jas Shah Builder | Adviser | Fintech Writer | Product Strategist In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity. We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market. We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance. To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.

    Interview with Jas Shah Builder | Adviser | Fintech Writer | Product Strategist In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity. We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market. We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance. To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.

    Interview with Jas Shah Builder | Adviser | Fintech Writer | Product Strategist In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity. We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market. We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance. To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.

    Interview with Jas Shah Builder | Adviser | Fintech Writer | Product Strategist In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity. We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market. We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance. To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.

    Interview with Jas Shah Builder | Adviser | Fintech Writer | Product Strategist In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity. We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market. We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance. To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
See all videos
!"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|} !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}