The firm will have its logo on Atalanta's first team shirts.
The deal includes the title of Official Crypto Exchange Partner.
Atalanta BC has announced a new partnership with
zondacrypto, a cryptocurrency exchange marketplace. As part of the
agreement, zondacrypto will become the club’s Sleeve Partner. This means the
zondacrypto logo will appear on the sleeve of the first team shirt.
Three-Year Partnership Begins
Przemysław Kral, CEO of zondacrypto, Source: LinkedIn
“Atalanta is a team and organisation that continues to amaze
both domestically and internationally. We also both share deeply several common
values, such as openness to innovation and focus on youth and the future.”
“I am very confident that this will be a great partnership,
as we are looking to connect the next generation of finance with top-quality
sports. Italians are already top 2nd group of investors on our exchange and we
believe this is a market with a grand potential, as shown by our collaborations
in this country," stated Przemysław Kral, CEO of zondacrypto.
zondacrypto will hold the title of Official Crypto Exchange
Partner. The partnership will commence with the 2024/25 season and is set to
last for three seasons.
Previous Juventus Deal
Earlier, zondacrypto announced its sponsorship of Juventus
F.C., one of Italy's most successful football clubs, as reported by Finance
Magnates. The partnership, eagerly anticipated by both sides, marked a step in
zondacrypto's expansion into the Italian market while bolstering Juventus'
global reputation.
The announcement came against a backdrop of shared values
and goals between the cryptocurrency platform and the football club.
zondacrypto’s sponsorship aligned with Juventus’ legacy of determination and
excellence, reminiscent of figures like Zinedine Zidane, Alessandro Del Piero,
and Andrea Pirlo.
The partnership saw zondacrypto’s logo appear on Juventus
players' jerseys for half of the season, with stadium branding during home
matches for the following two seasons.
Atalanta's CEO Luca Percassi, commented about the recent
partanship: “The joint venture between our two brands is a sign and a catalyst
for our mutual drive to reach new international horizons in terms of growth.
The opportunity to join forces with an innovative and pioneering company such
as zondacrypto is a strategic added value to us."
Atalanta BC has announced a new partnership with
zondacrypto, a cryptocurrency exchange marketplace. As part of the
agreement, zondacrypto will become the club’s Sleeve Partner. This means the
zondacrypto logo will appear on the sleeve of the first team shirt.
Three-Year Partnership Begins
Przemysław Kral, CEO of zondacrypto, Source: LinkedIn
“Atalanta is a team and organisation that continues to amaze
both domestically and internationally. We also both share deeply several common
values, such as openness to innovation and focus on youth and the future.”
“I am very confident that this will be a great partnership,
as we are looking to connect the next generation of finance with top-quality
sports. Italians are already top 2nd group of investors on our exchange and we
believe this is a market with a grand potential, as shown by our collaborations
in this country," stated Przemysław Kral, CEO of zondacrypto.
zondacrypto will hold the title of Official Crypto Exchange
Partner. The partnership will commence with the 2024/25 season and is set to
last for three seasons.
Previous Juventus Deal
Earlier, zondacrypto announced its sponsorship of Juventus
F.C., one of Italy's most successful football clubs, as reported by Finance
Magnates. The partnership, eagerly anticipated by both sides, marked a step in
zondacrypto's expansion into the Italian market while bolstering Juventus'
global reputation.
The announcement came against a backdrop of shared values
and goals between the cryptocurrency platform and the football club.
zondacrypto’s sponsorship aligned with Juventus’ legacy of determination and
excellence, reminiscent of figures like Zinedine Zidane, Alessandro Del Piero,
and Andrea Pirlo.
The partnership saw zondacrypto’s logo appear on Juventus
players' jerseys for half of the season, with stadium branding during home
matches for the following two seasons.
Atalanta's CEO Luca Percassi, commented about the recent
partanship: “The joint venture between our two brands is a sign and a catalyst
for our mutual drive to reach new international horizons in terms of growth.
The opportunity to join forces with an innovative and pioneering company such
as zondacrypto is a strategic added value to us."
Tareq is a financial writer with 15 years of experience covering global markets. His work spans technical analysis, forex broker reviews, and market sentiment, with a focus on topics relevant to retail traders. He joined Finance Magnates in 2023.
At Finance Magnates, he serves as News Editor, covering retail forex and CFD brokers, cryptocurrency exchanges, fintech firms, and regulatory developments shaping the trading industry. He holds an Honours degree in Information Technology from Anfell College, London.
Education:
Honours degree Information Technology, Anfell College, London
iForex posts its first annual results as a listed broker. Also ahead: CFI Financial secures a Brazil license, and prediction markets have a big week, with new ETF launches and fresh Polymarket loss data. It's Thursday, the thirtieth of April 2026. You're listening to the Finance Magnates Daily Brief.
iForex posts its first annual results as a listed broker. Also ahead: CFI Financial secures a Brazil license, and prediction markets have a big week, with new ETF launches and fresh Polymarket loss data. It's Thursday, the thirtieth of April 2026. You're listening to the Finance Magnates Daily Brief.
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iForex posts its first annual results as a listed broker. Also ahead: CFI Financial secures a Brazil license, and prediction markets have a big week, with new ETF launches and fresh Polymarket loss data. It's Thursday, the thirtieth of April 2026. You're listening to the Finance Magnates Daily Brief.
iForex posts its first annual results as a listed broker. Also ahead: CFI Financial secures a Brazil license, and prediction markets have a big week, with new ETF launches and fresh Polymarket loss data. It's Thursday, the thirtieth of April 2026. You're listening to the Finance Magnates Daily Brief.
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XTB and Robinhood both post first-quarter earnings. But the numbers point in very different directions. Also ahead: Capital.com pushes into three new markets and signals a move into payments.
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It's Wednesday, the 29th of April 2026. You're listening to the Finance Magnates Daily Brief.
XTB and Robinhood both post first-quarter earnings. But the numbers point in very different directions. Also ahead: Capital.com pushes into three new markets and signals a move into payments.
It's Wednesday, the 29th of April 2026. You're listening to the Finance Magnates Daily Brief.
FM Daily Brief - 28 April 2026
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Finance Magnates spoke with IG Group's MENA CEO. Also ahead: EC Markets posts a record five-point-one-three trillion dollar first quarter. Plus Hola Prime brings in Deloitte to audit prop firm payouts.
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