The Sweetbridge Foundation, a non-profit aiming to leverage blockchain technology to power the next generation of global supply chain networks, has announced that Vinay Gupta and Rob Knight have joined its advisory group. The two will advise the project in a number of strategic areas, including blockchain technology and business development.

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Gupta is best known for his work on the Ethereum blockchain, where he managed the initial launch of the project. Gupta also served as a strategic architect for ConsenSys. In addition, Gupta is a partner at Hexayurt Capital.

Rob Knight is a partner at Hexayurt Capital and co-founded Mattereum. In addition, he is the Chief Technical Officer at Fluxus. Knight has also held technology leadership roles at several financial services companies and media organizations, including CMC Markets, Capgemini, and ITV.

Vinay Gupta said: “Sweetbridge stands out as an exceptional blockchain project in a rapidly-growing and crowded space, and its singular mission and approach are the reasons why it is the first ERC-20 project that I have ever supported. I am impressed by its plan to solve long-standing and crucial issues in global supply chain management and its efforts to make meaningful and positive changes to the global economy. Rob and I are thrilled to be a part of a blockchain project of such unprecedented scope and vision, and we relish this opportunity to contribute to its success.”

Foundation founder David Henderson said: “We are very proud to welcome Vinay and Rob to the Sweetbridge Advisory Group. Their mutual expertise in a variety of disciplines, including cryptography, software design, commercial law, and security, are unparalleled. In particular, their years of experience in the blockchain space will be critical to Sweetbridge as we seek to apply this technology to transform the economics of the supply chain space.”