Some go so far as to say that we are approaching an era when everything will be tokenized--ownership rights for everything will be recorded, stored and traded on a blockchain network. The idea is that this kind of a system will be far more efficient, less expensive, and clear--disputes over ownership rights will be eliminated, and everyone will be happy. (Right?)
But is this kind of a future as bright as it seems? There are some voices in the financial community who believe that tokenization may not be all it’s cracked up to be. In order to understand the kinds of situations that may not benefit from tokenization, let’s first establish what tokenization really means, and why the practice has been so widely lauded.
What is Tokenization, Really?
Law, tax, and compliance group MME defines tokenization as: “the process of digitally storing the property rights to a thing of value (asset) on a blockchain or distributed ledger so that ownership can be transferred via the blockchain’s protocol.”
According to Dr. Stephanie Hurder, partner and founding economist at Prysm Group, tokens have two fundamental requirements: first, that “the rights to a thing of value (an asset) are stored digitally on a blockchain or a distributed ledger,” and second, “the rights can be transferred via the blockchain or ledger’s protocol.”
Tokens on these kinds of networks can either be created as fungible or non-fungible. Fungible tokens are interchangeable with one another in the same way that dollar bills are interchangeable (each represents the same amount of value; no single dollar bill is distinguishable from another in terms of its financial worth).
Non-fungible tokens are intentionally designed to be distinguishable from one another in terms of their value. On a DLT network with non-fungible tokens, each token is unique and everyone knows how many tokens there are, and how to distinguish them.
It wasn’t possible to make non-fungible tokens until the 2017 launch of the ERC 721 token standard, which allowed for the creation of digital collectibles. The most popular example of this manifested in the CryptoKitties phenomenon that took place earlier this year when digital tokens representing cartoon cats were being traded with such voraciousness that the Ethereum network became massively clogged with transactions.
Depending on the kind of asset that is being traded, fungibility may or may not be necessary. For assets like real estate or pieces of art (that have unique value), tokens would need to be non-fungible; other assets, like commodities (i.e., oil and grain) could possibly be traded in fungible tokens.
There are many benefits to tokenizing assets. Blockchain-based records are more secure than records kept on centralized databases or in physical vaults; market functionality and speed is decreased; information is more easily collected and shared.
However, there are a few scenarios in which tokenization may not be the best choice.
It’s ‘All or Nothing’ With Tokenized Assets
Dr. Hurder lays out three separate situations for when tokenization may not be appropriate. The first of these is “when the blockchain platform can’t fully capture the change of ownership of assets.”
In other words, tokenized assets must exist on a network where the blockchain network is the only way that ownership can be transferred. A system where an asset could be transferred via blockchain, as well as other methods, would be difficult - if not impossible - to manage. For example, if a tokenized piece of real estate is sold via a physical contract, the token that represented its ownership becomes worthless.
Therefore, adopting such a protocol would require abandoning all other traditional systems of ownership transfer - something that most banks and financial institutions are currently unwilling to do.
Verifying Authenticity of Some Tokenized Assets is a Problem Without a Solution
Furthermore, the protocol would need to be designed in such a way that the tokenized assets can be verified. “There are many cases where I can trade digital rights to an asset, but have no guarantee that I receive the corresponding physical asset without expending a great deal of effort or money to verify its authenticity,” Dr. Hurder writes, laying out a scenario in which blockchain is used to track meat through supply chains.
In theory, DNA testing could be done on the meat to ensure its authenticity; however, most customers are unwilling to expend the effort and capital necessary to conduct DNA tests. This “[renders] the functionality of the product obsolete.”
Tokenizing May Not Be the Best Solution for Startups, Either
Asset-backed tokens aren’t the only problematic kind of crypto. Founder and CEO of Hilltop Technologies Ltd. Yotam Amichay has a bone to pick with ICO tokens and explained in a phone call to Finance Magnates why tokenized fundraising may not be the best option for new companies.
Shortly, “we don’t need thousands of tokens to purchase products and services on the internet [as it is],” he said.
In other words, forcing users and customers to change their fiat currency into a crypto token before a service can be used is highly impractical--a barrier of entry that may turn most potential users away at the gate. At the same time, tokenized platforms that also allow users to pay for their products and services in other currencies (i.e., BTC, ETH, USD) essentially render their own native tokens obsolete.
Yotam Amichay, Hilltop Technologies.
Let’s look at an example. Imagine a blockchain platform named ‘FinanceMagnatesCoin’ that has a native currency known as FMC. If the FinanceMagnatesCoin platform requires its users to buy FMC tokens before they can use its services, many potential users will instead seek an alternative platform that doesn’t require them to transfer their funds.
Additionally, if the FinanceMagnatesCoin platform allowed its users to pay for services in currencies other than FMC, then FMC automatically becomes unnecessary. Even if there are some incentives for paying in FMC on the platform, most users may choose to stick with what’s most convenient for them (in other words, paying in the currency that they already have.)
Amichay added that adding tokenized platforms that carry incentives for users to large, pre-existing companies (i.e., Amazon) may provide some benefits to all involved parties--but tokenization isn’t necessarily a good option for early-stage startups. More than one company has realized this--Digipulse announced that it was ditching its blockchain platform in early August; it wasn’t the first to do so.
Not to mention that the practice of holding an ICO is “centralized as hell.” Companies retain total control over ICO tokens until they are distributed, a process that usually takes place months after an ICO is held.
However, Amichay is bullish on the idea of security tokens as a more sustainable way to raise funds for companies, although there is a bit of regulatory catch-up that needs to take place before a tokenized marketplace would be completely viable.
Now, Tokenized Platforms Have to 'Show Their Stuff' - Or Else
Speculating about possible problems with tokenized platforms and asset-backed tokens is one thing. However, we are entering an age when the blockchain platforms that boomed to life in early 2017 are coming to life--the promises and plans that they made in those adrenaline-filled days of fundraising rounds must be realized.
If not, the world will have ample data to make decisions about when tokenization is appropriate - and when it isn’t.
Some go so far as to say that we are approaching an era when everything will be tokenized--ownership rights for everything will be recorded, stored and traded on a blockchain network. The idea is that this kind of a system will be far more efficient, less expensive, and clear--disputes over ownership rights will be eliminated, and everyone will be happy. (Right?)
But is this kind of a future as bright as it seems? There are some voices in the financial community who believe that tokenization may not be all it’s cracked up to be. In order to understand the kinds of situations that may not benefit from tokenization, let’s first establish what tokenization really means, and why the practice has been so widely lauded.
What is Tokenization, Really?
Law, tax, and compliance group MME defines tokenization as: “the process of digitally storing the property rights to a thing of value (asset) on a blockchain or distributed ledger so that ownership can be transferred via the blockchain’s protocol.”
According to Dr. Stephanie Hurder, partner and founding economist at Prysm Group, tokens have two fundamental requirements: first, that “the rights to a thing of value (an asset) are stored digitally on a blockchain or a distributed ledger,” and second, “the rights can be transferred via the blockchain or ledger’s protocol.”
Tokens on these kinds of networks can either be created as fungible or non-fungible. Fungible tokens are interchangeable with one another in the same way that dollar bills are interchangeable (each represents the same amount of value; no single dollar bill is distinguishable from another in terms of its financial worth).
Non-fungible tokens are intentionally designed to be distinguishable from one another in terms of their value. On a DLT network with non-fungible tokens, each token is unique and everyone knows how many tokens there are, and how to distinguish them.
It wasn’t possible to make non-fungible tokens until the 2017 launch of the ERC 721 token standard, which allowed for the creation of digital collectibles. The most popular example of this manifested in the CryptoKitties phenomenon that took place earlier this year when digital tokens representing cartoon cats were being traded with such voraciousness that the Ethereum network became massively clogged with transactions.
Depending on the kind of asset that is being traded, fungibility may or may not be necessary. For assets like real estate or pieces of art (that have unique value), tokens would need to be non-fungible; other assets, like commodities (i.e., oil and grain) could possibly be traded in fungible tokens.
There are many benefits to tokenizing assets. Blockchain-based records are more secure than records kept on centralized databases or in physical vaults; market functionality and speed is decreased; information is more easily collected and shared.
However, there are a few scenarios in which tokenization may not be the best choice.
It’s ‘All or Nothing’ With Tokenized Assets
Dr. Hurder lays out three separate situations for when tokenization may not be appropriate. The first of these is “when the blockchain platform can’t fully capture the change of ownership of assets.”
In other words, tokenized assets must exist on a network where the blockchain network is the only way that ownership can be transferred. A system where an asset could be transferred via blockchain, as well as other methods, would be difficult - if not impossible - to manage. For example, if a tokenized piece of real estate is sold via a physical contract, the token that represented its ownership becomes worthless.
Therefore, adopting such a protocol would require abandoning all other traditional systems of ownership transfer - something that most banks and financial institutions are currently unwilling to do.
Verifying Authenticity of Some Tokenized Assets is a Problem Without a Solution
Furthermore, the protocol would need to be designed in such a way that the tokenized assets can be verified. “There are many cases where I can trade digital rights to an asset, but have no guarantee that I receive the corresponding physical asset without expending a great deal of effort or money to verify its authenticity,” Dr. Hurder writes, laying out a scenario in which blockchain is used to track meat through supply chains.
In theory, DNA testing could be done on the meat to ensure its authenticity; however, most customers are unwilling to expend the effort and capital necessary to conduct DNA tests. This “[renders] the functionality of the product obsolete.”
Tokenizing May Not Be the Best Solution for Startups, Either
Asset-backed tokens aren’t the only problematic kind of crypto. Founder and CEO of Hilltop Technologies Ltd. Yotam Amichay has a bone to pick with ICO tokens and explained in a phone call to Finance Magnates why tokenized fundraising may not be the best option for new companies.
Shortly, “we don’t need thousands of tokens to purchase products and services on the internet [as it is],” he said.
In other words, forcing users and customers to change their fiat currency into a crypto token before a service can be used is highly impractical--a barrier of entry that may turn most potential users away at the gate. At the same time, tokenized platforms that also allow users to pay for their products and services in other currencies (i.e., BTC, ETH, USD) essentially render their own native tokens obsolete.
Yotam Amichay, Hilltop Technologies.
Let’s look at an example. Imagine a blockchain platform named ‘FinanceMagnatesCoin’ that has a native currency known as FMC. If the FinanceMagnatesCoin platform requires its users to buy FMC tokens before they can use its services, many potential users will instead seek an alternative platform that doesn’t require them to transfer their funds.
Additionally, if the FinanceMagnatesCoin platform allowed its users to pay for services in currencies other than FMC, then FMC automatically becomes unnecessary. Even if there are some incentives for paying in FMC on the platform, most users may choose to stick with what’s most convenient for them (in other words, paying in the currency that they already have.)
Amichay added that adding tokenized platforms that carry incentives for users to large, pre-existing companies (i.e., Amazon) may provide some benefits to all involved parties--but tokenization isn’t necessarily a good option for early-stage startups. More than one company has realized this--Digipulse announced that it was ditching its blockchain platform in early August; it wasn’t the first to do so.
Not to mention that the practice of holding an ICO is “centralized as hell.” Companies retain total control over ICO tokens until they are distributed, a process that usually takes place months after an ICO is held.
However, Amichay is bullish on the idea of security tokens as a more sustainable way to raise funds for companies, although there is a bit of regulatory catch-up that needs to take place before a tokenized marketplace would be completely viable.
Now, Tokenized Platforms Have to 'Show Their Stuff' - Or Else
Speculating about possible problems with tokenized platforms and asset-backed tokens is one thing. However, we are entering an age when the blockchain platforms that boomed to life in early 2017 are coming to life--the promises and plans that they made in those adrenaline-filled days of fundraising rounds must be realized.
If not, the world will have ample data to make decisions about when tokenization is appropriate - and when it isn’t.
Rachel is a self-taught crypto geek and a passionate writer. She believes in the power that the written word has to educate, connect and empower individuals to make positive and powerful financial choices. She is the Podcast Host and a Cryptocurrency Editor at Finance Magnates.
How Ripple Pulled Off the Year’s Biggest Crypto Raise While XRP Tumbled 40%
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Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
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In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity.
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To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
Interview with Jas Shah
Builder | Adviser | Fintech Writer | Product Strategist
In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity.
We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market.
We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
Interview with Jas Shah
Builder | Adviser | Fintech Writer | Product Strategist
In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity.
We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market.
We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
Interview with Jas Shah
Builder | Adviser | Fintech Writer | Product Strategist
In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity.
We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market.
We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
Interview with Jas Shah
Builder | Adviser | Fintech Writer | Product Strategist
In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity.
We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market.
We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
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Builder | Adviser | Fintech Writer | Product Strategist
In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity.
We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market.
We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
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He also discusses the most active pairs, the IB and MIB plans, and hiring needs for new markets.
Watch the whole talk to learn more about how Versus Trade works and where it is heading.
#financemagnates #VersusTrade #TradingPairs #BTCvsGold #goldtrading #innovation
In this interview, Versus Trade Co-Founder Vitalii Bulynin explains how the company got its license fast, why its trading pairs are fresh and fun, and what the team will build next.
He also discusses the most active pairs, the IB and MIB plans, and hiring needs for new markets.
Watch the whole talk to learn more about how Versus Trade works and where it is heading.
#financemagnates #VersusTrade #TradingPairs #BTCvsGold #goldtrading #innovation
In this interview, Versus Trade Co-Founder Vitalii Bulynin explains how the company got its license fast, why its trading pairs are fresh and fun, and what the team will build next.
He also discusses the most active pairs, the IB and MIB plans, and hiring needs for new markets.
Watch the whole talk to learn more about how Versus Trade works and where it is heading.
#financemagnates #VersusTrade #TradingPairs #BTCvsGold #goldtrading #innovation
In this interview, Versus Trade Co-Founder Vitalii Bulynin explains how the company got its license fast, why its trading pairs are fresh and fun, and what the team will build next.
He also discusses the most active pairs, the IB and MIB plans, and hiring needs for new markets.
Watch the whole talk to learn more about how Versus Trade works and where it is heading.
#financemagnates #VersusTrade #TradingPairs #BTCvsGold #goldtrading #innovation
In this interview, Versus Trade Co-Founder Vitalii Bulynin explains how the company got its license fast, why its trading pairs are fresh and fun, and what the team will build next.
He also discusses the most active pairs, the IB and MIB plans, and hiring needs for new markets.
Watch the whole talk to learn more about how Versus Trade works and where it is heading.
#financemagnates #VersusTrade #TradingPairs #BTCvsGold #goldtrading #innovation
In this interview, Versus Trade Co-Founder Vitalii Bulynin explains how the company got its license fast, why its trading pairs are fresh and fun, and what the team will build next.
He also discusses the most active pairs, the IB and MIB plans, and hiring needs for new markets.
Watch the whole talk to learn more about how Versus Trade works and where it is heading.
#financemagnates #VersusTrade #TradingPairs #BTCvsGold #goldtrading #innovation
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
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As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
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📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Fail Better Trading Tech to Tackle Industry Risks
Fail Better Trading Tech to Tackle Industry Risks
Fail Better Trading Tech to Tackle Industry Risks
Fail Better Trading Tech to Tackle Industry Risks
Fail Better Trading Tech to Tackle Industry Risks
Fail Better Trading Tech to Tackle Industry Risks
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
