Celebrities are making their way back into the cryptosphere, but it's not like it was in 2017.
FM
Earlier this month, Apple Co-founder Steve Wozniak’s blockchain venture, Efforce, launched its first crypto-token, aptly listed under the title 'WOZX'.
Nowadays, things are different. Celebrities in and out of the tech world are making their way back into the crypto sphere, this time, with savvy and legitimacy.
The Eye-Popping Explosion in the Price of the Wozx Token “Is Definitely Due to Steve Wozniak.”
Still, there is almost no question that Wozniak’s involvement with Efforce, as well as the use of part of his name in the token’s listing symbol, has benefited the project.
Indeed, Daniel Polotsky, Chief Executive and Co-founder of CoinFlip, told Finance Magnates that the eye-popping explosion in the price of the WOZX token “is definitely due to Steve Wozniak” and his association with Efforce.
Daniel Polotsky, Chief Executive and Co-founder of CoinFlip.
“While the tech behind the WOZX token is ambitious and can have a lot of potential, the product is still not built,” he said. “Currently, people are buying due to speculation and a belief that Wozniak will create an amazing product in the future.”
”Social Coins” Are Becoming Increasingly Popular
However, in addition to projects like WOZX, which has benefitted from its association from Steve Wozniak, there is an emerging class of 'social tokens' that allow fans to form nearly-direct financial relationships with the celebrities they adore.
For example, rapper Lil Yachty launched the 'YachtyCoin', which essentially made it possible for fans to “become shareholders in his career,” according to a report by High Snobiety.
“I’m still new and learning about the crypto world, but I can tell you I partnered up with some very smart people to give my fans some dope experiences," Yachty told the publication.
Lil Yachty is not the only celebrity to have embraced this new funding model. CoinTelegraph reported in October that Grammy award-winning artist RAC announced a token created with Zora, a platform that allows artists, creators and brands to build their own token markets.
At the time, RAC said in a statement that “crypto enables communities to capture the value they create instead of being monetized by pre-existing platforms and $RAC is an active experiment pushing the envelope on these primitives.”
Lil Yachty, via HypeBeast.
“Celebrity Involvement [in Crypto] Is Going to Get More Normal as Crypto Becomes More Normal.”
Like the WOZX, some of these tokens have seen astronomical rises in their value, likely due to their association with the celebrity names attached to them. For example, the YachtyCoin reportedly sold out 'within ten minutes', according to Vator News.
Of course, while WOZX may have benefited from Steve Wozniak’s celebrity, 'WOZX is not a social token'.
CoinFlip’s Daniel Polotsky said: “this is a very ambitious project and while it holds the name ‘WOZX’ to represent Wozniak’s involvement, it is not a social token.”
“Social tokens usually have to do with a celebrity and their lifestyle, however, WOZX is a token trying to solve the issue of energy inefficiency by allowing contributors to acquire tokenized future savings and allowing companies to benefit from these energy savings,” Polotsky explained.
Still, he predicted that “Celebrity involvement [in crypto] is going to get more normal as crypto becomes more normal.”
“In 2020, We Have Seen Several Elite Public Companies Get into Bitcoin, Bringing More Legitimacy into the Space.”
Indeed, “we can expect that celebrity social tokens continue to grow as people start tokenizing their own time and decisions in life,” Polotsky said, adding that “fans love to be a part of a celebrities life in any way they can if they like the celebrity enough.”
Furthermore, Polotsky believes that this particular intersection of celebrity and cryptocurrency is very different from the kind that we saw in 2017: “instead of the celebrity just endorsing and talking about how great a blockchain project is, this time they have something at stake,” he said.
“Usually this means that carriers of their social token can redeem it for special benefits and if you have enough, possibly even a chance to meet their celebrity.”
Beyond social tokens and projects like WOZX, Polotsky believes that celebrities may become more public about their enthusiasm for cryptocurrencies more generally: “in 2020, we have seen several elite public companies get into bitcoin, bringing more legitimacy into the space,” he said.
“In 2021, high-net-worth celebrities will likely do something similar. It’s riskier to not own bitcoin than own bitcoin for people who have a lot of cash.”
Earlier this month, Apple Co-founder Steve Wozniak’s blockchain venture, Efforce, launched its first crypto-token, aptly listed under the title 'WOZX'.
Nowadays, things are different. Celebrities in and out of the tech world are making their way back into the crypto sphere, this time, with savvy and legitimacy.
The Eye-Popping Explosion in the Price of the Wozx Token “Is Definitely Due to Steve Wozniak.”
Still, there is almost no question that Wozniak’s involvement with Efforce, as well as the use of part of his name in the token’s listing symbol, has benefited the project.
Indeed, Daniel Polotsky, Chief Executive and Co-founder of CoinFlip, told Finance Magnates that the eye-popping explosion in the price of the WOZX token “is definitely due to Steve Wozniak” and his association with Efforce.
Daniel Polotsky, Chief Executive and Co-founder of CoinFlip.
“While the tech behind the WOZX token is ambitious and can have a lot of potential, the product is still not built,” he said. “Currently, people are buying due to speculation and a belief that Wozniak will create an amazing product in the future.”
”Social Coins” Are Becoming Increasingly Popular
However, in addition to projects like WOZX, which has benefitted from its association from Steve Wozniak, there is an emerging class of 'social tokens' that allow fans to form nearly-direct financial relationships with the celebrities they adore.
For example, rapper Lil Yachty launched the 'YachtyCoin', which essentially made it possible for fans to “become shareholders in his career,” according to a report by High Snobiety.
“I’m still new and learning about the crypto world, but I can tell you I partnered up with some very smart people to give my fans some dope experiences," Yachty told the publication.
Lil Yachty is not the only celebrity to have embraced this new funding model. CoinTelegraph reported in October that Grammy award-winning artist RAC announced a token created with Zora, a platform that allows artists, creators and brands to build their own token markets.
At the time, RAC said in a statement that “crypto enables communities to capture the value they create instead of being monetized by pre-existing platforms and $RAC is an active experiment pushing the envelope on these primitives.”
Lil Yachty, via HypeBeast.
“Celebrity Involvement [in Crypto] Is Going to Get More Normal as Crypto Becomes More Normal.”
Like the WOZX, some of these tokens have seen astronomical rises in their value, likely due to their association with the celebrity names attached to them. For example, the YachtyCoin reportedly sold out 'within ten minutes', according to Vator News.
Of course, while WOZX may have benefited from Steve Wozniak’s celebrity, 'WOZX is not a social token'.
CoinFlip’s Daniel Polotsky said: “this is a very ambitious project and while it holds the name ‘WOZX’ to represent Wozniak’s involvement, it is not a social token.”
“Social tokens usually have to do with a celebrity and their lifestyle, however, WOZX is a token trying to solve the issue of energy inefficiency by allowing contributors to acquire tokenized future savings and allowing companies to benefit from these energy savings,” Polotsky explained.
Still, he predicted that “Celebrity involvement [in crypto] is going to get more normal as crypto becomes more normal.”
“In 2020, We Have Seen Several Elite Public Companies Get into Bitcoin, Bringing More Legitimacy into the Space.”
Indeed, “we can expect that celebrity social tokens continue to grow as people start tokenizing their own time and decisions in life,” Polotsky said, adding that “fans love to be a part of a celebrities life in any way they can if they like the celebrity enough.”
Furthermore, Polotsky believes that this particular intersection of celebrity and cryptocurrency is very different from the kind that we saw in 2017: “instead of the celebrity just endorsing and talking about how great a blockchain project is, this time they have something at stake,” he said.
“Usually this means that carriers of their social token can redeem it for special benefits and if you have enough, possibly even a chance to meet their celebrity.”
Beyond social tokens and projects like WOZX, Polotsky believes that celebrities may become more public about their enthusiasm for cryptocurrencies more generally: “in 2020, we have seen several elite public companies get into bitcoin, bringing more legitimacy into the space,” he said.
“In 2021, high-net-worth celebrities will likely do something similar. It’s riskier to not own bitcoin than own bitcoin for people who have a lot of cash.”
Rachel is a self-taught crypto geek and a passionate writer. She believes in the power that the written word has to educate, connect and empower individuals to make positive and powerful financial choices. She is the Podcast Host and a Cryptocurrency Editor at Finance Magnates.
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Connect with us at:
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As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
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#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
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Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
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-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
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- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
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-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
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📸 Instagram: / fmevents_official
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-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
