Celebrities are making their way back into the cryptosphere, but it's not like it was in 2017.
FM
Earlier this month, Apple Co-founder Steve Wozniak’s blockchain venture, Efforce, launched its first crypto-token, aptly listed under the title 'WOZX'.
Nowadays, things are different. Celebrities in and out of the tech world are making their way back into the crypto sphere, this time, with savvy and legitimacy.
The Eye-Popping Explosion in the Price of the Wozx Token “Is Definitely Due to Steve Wozniak.”
Still, there is almost no question that Wozniak’s involvement with Efforce, as well as the use of part of his name in the token’s listing symbol, has benefited the project.
Indeed, Daniel Polotsky, Chief Executive and Co-founder of CoinFlip, told Finance Magnates that the eye-popping explosion in the price of the WOZX token “is definitely due to Steve Wozniak” and his association with Efforce.
Daniel Polotsky, Chief Executive and Co-founder of CoinFlip.
“While the tech behind the WOZX token is ambitious and can have a lot of potential, the product is still not built,” he said. “Currently, people are buying due to speculation and a belief that Wozniak will create an amazing product in the future.”
”Social Coins” Are Becoming Increasingly Popular
However, in addition to projects like WOZX, which has benefitted from its association from Steve Wozniak, there is an emerging class of 'social tokens' that allow fans to form nearly-direct financial relationships with the celebrities they adore.
For example, rapper Lil Yachty launched the 'YachtyCoin', which essentially made it possible for fans to “become shareholders in his career,” according to a report by High Snobiety.
“I’m still new and learning about the crypto world, but I can tell you I partnered up with some very smart people to give my fans some dope experiences," Yachty told the publication.
Lil Yachty is not the only celebrity to have embraced this new funding model. CoinTelegraph reported in October that Grammy award-winning artist RAC announced a token created with Zora, a platform that allows artists, creators and brands to build their own token markets.
At the time, RAC said in a statement that “crypto enables communities to capture the value they create instead of being monetized by pre-existing platforms and $RAC is an active experiment pushing the envelope on these primitives.”
Lil Yachty, via HypeBeast.
“Celebrity Involvement [in Crypto] Is Going to Get More Normal as Crypto Becomes More Normal.”
Like the WOZX, some of these tokens have seen astronomical rises in their value, likely due to their association with the celebrity names attached to them. For example, the YachtyCoin reportedly sold out 'within ten minutes', according to Vator News.
Of course, while WOZX may have benefited from Steve Wozniak’s celebrity, 'WOZX is not a social token'.
CoinFlip’s Daniel Polotsky said: “this is a very ambitious project and while it holds the name ‘WOZX’ to represent Wozniak’s involvement, it is not a social token.”
“Social tokens usually have to do with a celebrity and their lifestyle, however, WOZX is a token trying to solve the issue of energy inefficiency by allowing contributors to acquire tokenized future savings and allowing companies to benefit from these energy savings,” Polotsky explained.
Still, he predicted that “Celebrity involvement [in crypto] is going to get more normal as crypto becomes more normal.”
“In 2020, We Have Seen Several Elite Public Companies Get into Bitcoin, Bringing More Legitimacy into the Space.”
Indeed, “we can expect that celebrity social tokens continue to grow as people start tokenizing their own time and decisions in life,” Polotsky said, adding that “fans love to be a part of a celebrities life in any way they can if they like the celebrity enough.”
Furthermore, Polotsky believes that this particular intersection of celebrity and cryptocurrency is very different from the kind that we saw in 2017: “instead of the celebrity just endorsing and talking about how great a blockchain project is, this time they have something at stake,” he said.
“Usually this means that carriers of their social token can redeem it for special benefits and if you have enough, possibly even a chance to meet their celebrity.”
Beyond social tokens and projects like WOZX, Polotsky believes that celebrities may become more public about their enthusiasm for cryptocurrencies more generally: “in 2020, we have seen several elite public companies get into bitcoin, bringing more legitimacy into the space,” he said.
“In 2021, high-net-worth celebrities will likely do something similar. It’s riskier to not own bitcoin than own bitcoin for people who have a lot of cash.”
Earlier this month, Apple Co-founder Steve Wozniak’s blockchain venture, Efforce, launched its first crypto-token, aptly listed under the title 'WOZX'.
Nowadays, things are different. Celebrities in and out of the tech world are making their way back into the crypto sphere, this time, with savvy and legitimacy.
The Eye-Popping Explosion in the Price of the Wozx Token “Is Definitely Due to Steve Wozniak.”
Still, there is almost no question that Wozniak’s involvement with Efforce, as well as the use of part of his name in the token’s listing symbol, has benefited the project.
Indeed, Daniel Polotsky, Chief Executive and Co-founder of CoinFlip, told Finance Magnates that the eye-popping explosion in the price of the WOZX token “is definitely due to Steve Wozniak” and his association with Efforce.
Daniel Polotsky, Chief Executive and Co-founder of CoinFlip.
“While the tech behind the WOZX token is ambitious and can have a lot of potential, the product is still not built,” he said. “Currently, people are buying due to speculation and a belief that Wozniak will create an amazing product in the future.”
”Social Coins” Are Becoming Increasingly Popular
However, in addition to projects like WOZX, which has benefitted from its association from Steve Wozniak, there is an emerging class of 'social tokens' that allow fans to form nearly-direct financial relationships with the celebrities they adore.
For example, rapper Lil Yachty launched the 'YachtyCoin', which essentially made it possible for fans to “become shareholders in his career,” according to a report by High Snobiety.
“I’m still new and learning about the crypto world, but I can tell you I partnered up with some very smart people to give my fans some dope experiences," Yachty told the publication.
Lil Yachty is not the only celebrity to have embraced this new funding model. CoinTelegraph reported in October that Grammy award-winning artist RAC announced a token created with Zora, a platform that allows artists, creators and brands to build their own token markets.
At the time, RAC said in a statement that “crypto enables communities to capture the value they create instead of being monetized by pre-existing platforms and $RAC is an active experiment pushing the envelope on these primitives.”
Lil Yachty, via HypeBeast.
“Celebrity Involvement [in Crypto] Is Going to Get More Normal as Crypto Becomes More Normal.”
Like the WOZX, some of these tokens have seen astronomical rises in their value, likely due to their association with the celebrity names attached to them. For example, the YachtyCoin reportedly sold out 'within ten minutes', according to Vator News.
Of course, while WOZX may have benefited from Steve Wozniak’s celebrity, 'WOZX is not a social token'.
CoinFlip’s Daniel Polotsky said: “this is a very ambitious project and while it holds the name ‘WOZX’ to represent Wozniak’s involvement, it is not a social token.”
“Social tokens usually have to do with a celebrity and their lifestyle, however, WOZX is a token trying to solve the issue of energy inefficiency by allowing contributors to acquire tokenized future savings and allowing companies to benefit from these energy savings,” Polotsky explained.
Still, he predicted that “Celebrity involvement [in crypto] is going to get more normal as crypto becomes more normal.”
“In 2020, We Have Seen Several Elite Public Companies Get into Bitcoin, Bringing More Legitimacy into the Space.”
Indeed, “we can expect that celebrity social tokens continue to grow as people start tokenizing their own time and decisions in life,” Polotsky said, adding that “fans love to be a part of a celebrities life in any way they can if they like the celebrity enough.”
Furthermore, Polotsky believes that this particular intersection of celebrity and cryptocurrency is very different from the kind that we saw in 2017: “instead of the celebrity just endorsing and talking about how great a blockchain project is, this time they have something at stake,” he said.
“Usually this means that carriers of their social token can redeem it for special benefits and if you have enough, possibly even a chance to meet their celebrity.”
Beyond social tokens and projects like WOZX, Polotsky believes that celebrities may become more public about their enthusiasm for cryptocurrencies more generally: “in 2020, we have seen several elite public companies get into bitcoin, bringing more legitimacy into the space,” he said.
“In 2021, high-net-worth celebrities will likely do something similar. It’s riskier to not own bitcoin than own bitcoin for people who have a lot of cash.”
Rachel is a self-taught crypto geek and a passionate writer. She believes in the power that the written word has to educate, connect and empower individuals to make positive and powerful financial choices. She is the Podcast Host and a Cryptocurrency Editor at Finance Magnates.
FX Veteran Ilies Larbi's Crypto Exchange Ouinex to Go Live Today
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As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
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📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
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Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
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🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
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Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
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#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
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Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
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-Paul Chalmers, CEO at UK Trading Academy
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Connect with us at:
🔗 LinkedIn: / financemagnates-events
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🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
