Ripple Launches $250 Million Creator Fund to Support NFTs on the XRP Ledger

The new fund will facilitate creators, brands and marketplaces to explore new use cases for NFTs on the XRP Ledger.

Ripple, one of the leading global blockchain firms, recently launched a $250 million creator fund to help explore new use cases for non-fungible tokens (NFTs) on the XRP Ledger (XRPL). Additionally, Ripple announced that the company is collaborating with innovative NFT marketplaces and creative agencies.

Ripple highlighted the growing popularity of the NFT market and mentioned that the newly introduced creator fund will accelerate the global adoption of NFTs. Ripple also outlined the key benefits of XRP Ledger. The latest announcement from the blockchain firm came nearly one week after the company announced a partnership with Bhutan’s Central Bank.

Commenting on the recent announcement of the launch of Creator Fund, Monica Long, GM of RippleX at Ripple, said: “While NFTs have opened the door for a tokenized future, actually navigating these concepts is a different ball game for many. By starting with marketplaces and creators, our fund seeks to take the guesswork out of NFT projects to unlock unexplored tokenization use cases on the XRP Ledger.”

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NFTs and XRP Ledger

In an official announcement on 24 May 2021, Ripple mentioned that the company is planning to enhance NFT support on the XRP Ledger. Ripple highlighted that XRPL offers several advantages including high speed and low cost.

“Minting NFTs on the XRP Ledger will enrich the experience for creators seeking new ways of monetizing their works. For developers, the XRP Ledger’s innate performance advantages — speed, low cost, and built-in royalties, make it ideally suited to drive NFT utility at scale, and without the need for Layer-2 protocols. Library support is also available to simplify NFT integrations and bypass direct XRPL development. The XRP Ledger is a decentralized, open-source blockchain,” Ripple mentioned.

Ripple collaborated with Mintable, mintNFT and VSA Partners to support NFT projects on the XRP Ledger. Following the announcement, the price of XRP jumped by more than 5%.

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