iPayYou, the Bitcoin wallet created by former top Amazon executive Gene Kavner, launched a new gift card feature that allows users to instantly purchase original gift cards with the cryptocurrency. Gift cards from Amazon, Starbucks, BestBuy, and iTunes are available and other popular brands are planned for the U.S holiday shopping season.
“Even after years of effort and hundreds of millions in VC capital invested, digital currency continues to have one major weakness: the world of bitcoin is desolate. The lack of fully integrated, seamless ways to spend bitcoin for everyday goods and services is what iPayYou aims to fix,” said Kavner.
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“Everyone knows that Bitcoin is just too difficult for most consumers to use, but most people don’t think about how hard it is to spend. Integrating a gift card marketplace with our wallet platform helps solve that problem. Since our launch, iPayYou has consistently developed and deployed unique features that together make bitcoin a truly useful method for all, from the ability to cancel transactions to the ability to send payments via email and Twitter to anyone, even those who have never accepted bitcoin before,” added Kavner.
iPayYou also announced a refreshed website. Once logged in, users are directed to a home screen with a newcomer-friendly ‘how-to’ area that provides options for how users can best spend their bitcoin.
“Our newly developed interface provides all users, whether experienced with cryptocurrency or not, the opportunity to see how bitcoin can be useful in their daily lives. Whether consumers are using iPayYou as a safe bitcoin wallet or to send a little holiday cheer, there is something available for everyone through iPayYou,” concluded Kavner.