Celebrity endorsements are getting very common in initial coin offering (ICO) marketing as more and more issuers are hiring sports stars and celebrities to promote the coin offerings.

Earlier this year, Stryking Entertainment signed Portuguese star footballer Luis Figo as its brand ambassador to promote its upcoming token sale. However, in a recent interview with CCN, Figo revealed that he does not own any STRYKZ token.

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“No. Not yet. I’m still traditional in that area, but it’s something that’s booming now and of course, you have to be informed and on top of that,” Figo said.

Stryking Entertainment, which already operates a fantasy football platform, will allow its users to unlock special content and specific features using STRYKZ tokens.

The interview was very interesting as both Stryking Entertainment and Figo was present to answer questions about the latter’s role in the token sale. The footballer also stated that following his professional football career he indulged himself in running various businesses of his own. However, he admitted that he is not an expert of cryptocurrencies and blockchain technology and acknowledged that the industry, and businesses within it, are “very new.”

By becoming the brand ambassador of Stryking Entertainment, Figo joined other eminent sports figures like Floyd Mayweather, Manny Pacquiao, Luis Suarez, and Michael Owen.

However, the recent allegations of fraud on the founder of Centra Tech – Mayweather endorsed ICO – by the Securities and Exchange Commision has raised the question of the legitimacy on such celebrity endorsements.

Stryking Entertainment’s co-founder and CMO, Christian Szymansky, told CCN that, unlike other celebrity endorsed ICOs, Figo’s role at the firm is much more than promoting the ICO as he is also directly connected to the product and is focusing on growing its community.

Moreover, Figo elaborated that, unlike other tokens, STRYKZ tokens will not make its holders super-rich, rather it will provide entertainment.

“Our goal is to make a big community, so the platform can get more interesting. We want to bring in fans so they can contribute to the development and with new ideas, to make it much more interesting. When it’s interesting, people can enjoy it more and be happy,” Figo concluded.