Coinbase to Expand Coinbase Earn by Shutting Earn.com

Monday, 23/12/2019 | 06:58 GMT by Arnab Shome
  • The exchange acquired Earn.com for $100 million.
Coinbase to Expand Coinbase Earn by Shutting Earn.com
Coinbase

Leading United States’ crypto exchange Coinbase has decided to sidetrack its subsidiary Earn.com to expand the Coinbase Earn program.

First reported by The Block on Monday, the decision was propagated among the clients of the exchange via an email that mentioned Coinbase would be “sunsetting Earn.com to focus exclusively on Coinbase Earn.”

“[Coinbase will start] scaling Coinbase Earn even further by adding more campaigns to the platform, to connect more Blockchain networks with engaged crypto users,” the exchange stated.

A major acquisition in the crypto industry

This step is massive in the part of the California-headquartered exchange as it acquired Earn.com in April last year for an amount of $100 million. The acquisition was seen by many as a step only to tap the co-founder and chief of the platform, Balaji Srinivasan, as its chief technology officer.

Amid the acquisition, the exchange valued itself at $8 billion, jumping from $1.8 billion.

Founded in 2013, Earn.com originally was developing chips and hardware for ‎cryptocurrency ‎mining. The startup had rebranded in 2017 from 21.co with the launch of its ‎eponymous paid messaging platform, which allows senders to pay users in cryptocurrency to reply ‎to emails and complete tasks.‎

Coinbase Earn is also a similar platform to Earn.com; the only difference is the platform is integrated within the exchange’s ecosystem, while for Earn.com, users need to be redirected to a separate domain. Coinbase claims that it “has allowed nearly a million unique users in 115+ countries to earn their share of hundreds of millions of dollars in crypto.”

Per the announcement by the exchange, Earn.com users have to withdraw any funds on the platform by February 20 next year.

Meanwhile, the crypto exchange recently denied the rumors of its acquisition of US-based Prime Broker Tagomi.

Leading United States’ crypto exchange Coinbase has decided to sidetrack its subsidiary Earn.com to expand the Coinbase Earn program.

First reported by The Block on Monday, the decision was propagated among the clients of the exchange via an email that mentioned Coinbase would be “sunsetting Earn.com to focus exclusively on Coinbase Earn.”

“[Coinbase will start] scaling Coinbase Earn even further by adding more campaigns to the platform, to connect more Blockchain networks with engaged crypto users,” the exchange stated.

A major acquisition in the crypto industry

This step is massive in the part of the California-headquartered exchange as it acquired Earn.com in April last year for an amount of $100 million. The acquisition was seen by many as a step only to tap the co-founder and chief of the platform, Balaji Srinivasan, as its chief technology officer.

Amid the acquisition, the exchange valued itself at $8 billion, jumping from $1.8 billion.

Founded in 2013, Earn.com originally was developing chips and hardware for ‎cryptocurrency ‎mining. The startup had rebranded in 2017 from 21.co with the launch of its ‎eponymous paid messaging platform, which allows senders to pay users in cryptocurrency to reply ‎to emails and complete tasks.‎

Coinbase Earn is also a similar platform to Earn.com; the only difference is the platform is integrated within the exchange’s ecosystem, while for Earn.com, users need to be redirected to a separate domain. Coinbase claims that it “has allowed nearly a million unique users in 115+ countries to earn their share of hundreds of millions of dollars in crypto.”

Per the announcement by the exchange, Earn.com users have to withdraw any funds on the platform by February 20 next year.

Meanwhile, the crypto exchange recently denied the rumors of its acquisition of US-based Prime Broker Tagomi.

About the Author: Arnab Shome
Arnab Shome
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About the Author: Arnab Shome
Arnab Shome is an electronics engineer-turned-financial editor. He holds a Bachelor of Technology from the National Institute of Technology, Agartala. He entered the retail trading industry about a decade ago, covering the cryptocurrency market for Finance Magnates, and later expanded his coverage to include forex and CFDs as well. His work at Finance Magnates includes C-level interviews, data-driven analysis, opinion pieces, and scoops of industry exclusives. He also contributes to Finance Magnates’ quarterly industry report. Area of coverage: 1. CFD broker-related news 2. Industry-related Regulatory updates and developments 3. New retail trading trends 4. Prop trading industry updates 5. Executive interviews Education: Bachelor of Technology - National Institute of Technology, Agartala (India)
  • 7307 Articles
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