Coinbase has extended the reach of its learn-to-earn program that rewards users for learning about different crypto assets, aka Coinbase Earn, to more than 100 countries.
At launch, the exchange’s initiative was in invite-only mode and invited users had to watch educational videos to learn about new coins and tokens, then earn them by answering skill-testing quizzes. Eligible US users were able to earn up to $50 worth of XLM.
The San Francisco-based exchange also announced that it has expanded Coinbase Earn’s offer by adding support for additional cryptocurrencies, which now includes Stellar Lumens (XLM), ZCash (ZEC), Basic Attention Token (BAT) and 0x (ZRX).
“As of today, we’re opening up Coinbase Earn to a much larger number of users. Specifically, users from the United States, United Kingdom, many countries in the European Union (Belgium, Switzerland, Denmark, Ireland, Germany, Iceland, Luxembourg, Netherlands, Norway, Sweden), Canada, Singapore, Australia, Hong Kong, New Zealand, South Korea, and Taiwan can now sign up to Coinbase and start earning immediately upon ID verification and meeting Earn eligibility criteria,” Coinbase said in today’s statement.
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In less than a year, Coinbase turns Earn into a crypto destination
Coinbase has acquired Earn.com back in 2018, and since then it managed to transform the Blockchain-based paid-email service into a destination for people looking to expand their knowledge on cryptocurrencies and related technologies.
Earn.com’s co-founder and CEO Balaji Srinivasan also took on the title of the first chief technology officer (CTO) at the San Francisco startup.
At the time, media outlets gave different estimates of the acquisition price, which hovers around $120 million. But regardless of the actual price, the acquisition gave Coinbase access to a large audience that used the platform as a way to earn cryptocurrencies for performing simple tasks.
Founded in 2013, Earn originally was developing chips and hardware for cryptocurrency mining. The startup had rebranded in 2017 from 21.co with the launch of its eponymous paid messaging platform, which allows senders to pay users in cryptocurrency to reply to emails and complete tasks.
It has since pivoted to crypto-based messaging technology, which some believe the ultimate goal was to decentralize its network allowing each person to join the project and earn digital currencies for their micro-tasks.