Chairman of the Wall Street Blockchain Alliance Joins Loyyal

Loyyal appoints two new senior blockchain businessmen, Ron Quaranta and Stuart Evans.

Loyyal, the blockchain and smart contracts platform for loyalty and rewards (formally known as, announced today that it has hired two new senior executives for its growing business development team.

Mr. Stuart Evans takes on the roles of Executive Vice President for Global Loyalty Strategy and Managing Director, Dubai Points, spearheading the firm’s launch of the first blockchain based customer facing loyalty proposition in conjunction with the Dubai government. In addition, he will be helping clients translate the Loyyal proprietary blockchain solution into specific business outcomes for their customers and partners. He has extensive experience in loyalty and rewards programs, and previously founded, a digital currency development business.

Mr. Ron Quaranta joins the firm in the role of Executive Vice President for Business and Strategy Development. Ron was previously CEO of DerivaTrust Technologies, and possesses a long history in financial services and technology. He is also the current chairman of the Wall Street Blockchain Alliance. In addition to operational management, he will be spearheading strategy and markets for the Loyyal solution, particularly in banking and other markets sectors.

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Greg Simon, the CEO of Loyyal, commented on the move: “The additions of Stuart and Ron to the Loyyal team are part of the first phase in expanding our business development team. This highlights our continuing success and our goal of bringing in industry experts to drive best-in-class Loyyal platform growth. With the Loyyal platform now live we are very excited to have them onboard, helping expand to users across all industries worldwide.”

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