How will changes in the crypto ecosystem over the last year affect the launch of ICE's Bakkt platform?
FM
More than a year has passed in between the time that the Intercontinental Exchange (ICE) announced that it would be launching Bakkt, its new bitcoin futures exchange, and digital assets platform.
A lot has changed over the course of that year. Bitcoin prices sank to frightful lows, and then recovered remarkably; CBOE exited the futures market, and a number of new players entered it. Additionally, regulators in the US and elsewhere have placed an unprecedented amount of attention on the cryptocurrency industry.
As such, Bakkt is entering a rather different industry than it would have been if it was launched in November of 2018 when it was originally expected to go live. When the platform was originally announced, a number of analysts predicted that it would have a significant positive impact on cryptocurrency markets and the cryptocurrency industry as a whole.
But now--a year later--how could Bakkt’s possible impact on cryptocurrency markets have changed?
Why was the Bakkt launch delayed in the first place?
When the launch of the Bakkt platform was originally announced on August 3rd of 2018, futures contracts were expected to be available in November of the same year--subject to CFTC approval, of course.:
“These regulated venues will establish new protocols for managing the specific security and settlement requirements of digital currencies,” the announcement proclaimed.
However, when November arrived, the approval from the CFTC that was needed in order for the platform to move forward had not yet come. Instead, Bakkt announced that it would be postponing its launch to December, and then to January of 2019, explaining that “the new listing timeframe will provide additional time for customer and clearing member onboarding prior to the start of trading and warehousing of the new contract.”
But, January came and went. Then, in March, “people familiar with the matter” told the Wall Street Journal that the CFTC had concerns over Bakkt’s custody practices. The regulator told ICE that if Bakkt planned to keep custody of its users' assets, additional steps would need to be taken in order to adequately comply with the law.
Specifically, the CFTC would “require disclosures of the venture’s business plan and a public comment period, which would have further delayed approval.” At the time, a spokesperson for ICE told the Wall Street Journal that “we are working through the regulatory review process and are looking forward to updating the market soon.”
Price movements: then, now, and (possibly) soon to come
So when the official launch of the Bakkt platform was finally announced more than a year after the project was originally unveiled, plenty of time had passed for anticipation to build.
This may have contributed to Bitcoin’s upward price movement in the days since the launch has passed. When the Bakkt platform was originally announced in August of 2018, BTC markets did not seem to react at all; in fact, the announcement coincided with the beginning of a long and steep decline that would eventually bring Bitcoin prices to a new yearly low.
This time around, however, Bitcoin markets seem to have responded to the announcement much more positively.
On August 15th (one day before the announcement of the launch), the price of BTC dipped down to $9500--seeming to lose steam in accordance with the psychological investing phenomena known as “The Curse of 10,000”, which originated in stock trading markets roughly 15 years ago: “the market seemed to have developed a pattern—whenever the Dow reached the 10,000 level it eventually ran out of steam,” a Business Insider report explains.
However, when Bakkt told the world that it had gotten the go-ahead from the CFTC no August 16th, the price of Bitcoin surged nearly ten percent (from ~$9,880 to ~$10,410) within twenty-four hours. At press time (several days later), the price had climbed all the way to roughly $10,820.
Regulatory delays have become the norm in the US
While the delays in the Bakkt launch may have been frustrating for some members of the cryptocurrency community, they did not exactly come as a shock. After all, regulators--particularly within the United States--have gained a bit of a reputation for taking their time when it comes to the cryptocurrency industry, a factor that has driven some crypto companies overseas.
To be fair, however, regulators do seem to be working diligently on the challenges placed in front of them--it’s just that the industries they are working to keep control of are so much larger than they are.
Miko Matsumura acknowledged this in an interview with Finance Magnates conducted earlier this year: “the people I’ve spoken to at the SEC are incredibly bright and really, really good at their jobs, but there just aren’t enough of them....for example, if you take a regulatory body like the US SEC, they’re about 1% of the size of Goldman Sachs–and they have to regulate Goldman Sachs. That’s a big job.”
Miko Matsumura.
Is this really the kind of regulatory progress that the industry is hoping for?
In any case, regulation in the United States moves slowly, particularly in new and relatively misunderstood industries. Indeed, “this is new territory for regulators and they are correct in taking a prudent and responsible approach,” wrote Jakob Palmstierna, Director of Investments at GSR, to Finance Magnates.
“We commend both Bakkt and the regulators for this achievement, it’s a positive development. Having more regulated products being offered by reputable institutions like Bakkt helps move crypto towards becoming a legitimate asset class, and hopefully will help achieve the regulatory clarity the industry needs.”
(”Hopefully” being the keyword here.)
However, Palmstierna added that “I think it’s too early to celebrate any widespread institutional adoption just yet.”
Indeed, Kyle Asman, partner at BX3 Capital, said that in the grand scheme of things, “Bakkt’s launch doesn’t change anything in terms of compliance issues.”
Kyle Asman, partner at BX3 Capital.
“If anything, it shows how hard it is to launch a product in the cryptosphere,” he added. “Bakkt is one of the most well-funded projects to date, and has faced significant hurdles trying to get off the ground.”
“I think that we are still a long way away from [the kind of] full regulation that will give comfort to institutional investors.”
Ilan Sterk, VP of Trading at Orbs Group and VP of Business Development at Alef Bit Technologies, echoed this sentiment, adding that “I think that we are still a long way away from [the kind of] full regulation that will give comfort to institutional investors.”
To demonstrate this point, Sterk noted an inconsistency between the way that US regulators treat crypto futures and crypto-based ETFs as one example of this: “the futures fall under the CFTC (US Commodity Futures Trading Commission), which has limited statutory authority. The CBOE futures were cash-settled contracts based on the Gemini’s auction price for bitcoin, denominated in U.S. dollars. Yes, the one and same Gemini whose application for ETF was rejected by the SEC on the grounds it would be too easy to manipulate BTC prices.”
“How can bitcoin futures trade on a regulated exchange where settlement price is based on Gemini exchange and while an ETF whose prices are based on those same Gemini prices be rejected?”, he asked. “Why are authorities inconsistent here?”
In other words, Sterk said, “authorities [need to provide] more transparency on what is right and what is wrong.”
“I don’t think Bakkt’s arrival will be quite as big as originally anticipated.”
As such, the Bakkt launch may not bring quite as much institutional capital that many crypto industry investors and insiders are hoping for--but many analysts agree that it is a step in the right direction.
Indeed, Kyle Asman told Finance Magnates that “I don’t think Bakkt’s arrival will be quite as big as originally anticipated.”
Sterk explained that this could be “because there were delays in the launch”--the delayed announcement “missed some of the expectations of the markets and this has impacted the [effect of BTC’s] price.”
“Although the platform brings innovation with their physical delivery settlement and the digital asset,” this won’t necessarily bring about a wave of institutional investors,” he added. “In my opinion, institutionals that have decided to have exposure to the Bitcoin [and to digital assets more gnerally] have already done this by buying Bitcoin directly via OTC brokers or exchanges, and by buying ETP’s from Grayscale or XBT Provider for example.”
Ilan Sterk, VPof Trading at Orbs Group and VP of Business Development at Alef Bit Technologies.
However, Asman said that he believes the launch will, at the very least, bring some renewed institutional attention to crypto-based assets: “[this will] generate a significant amount of buzz and be another step in getting institutional investors off the sidelines. I don’t think Bakkt would launch without significant demand having been established.”
Palmstierna also expressed anticipation for the effect of the Bakkt launch: “we are excited to see the Bakkt’s impact on institutional investing,” he told Finance Magnates, pointing to the platform’s $180M series A fundraising round earlier this year as a sign that institutional capital could come flowing in.
How would more money in BTC futures markets affect BTC spot markets?
If a wave of institutional investors do jump onto the Bakkt crypto futures bandwagon, however--how could this affect trading in Bitcoin spot markets and the price of Bitcoin itself?
“In general, a healthy derivative and options market is pivotal to any institutional asset class,” Palmstierna explained, “so, in that respect, [the effect] is unambiguously positive. It allows investors to go short and trade more efficiently using implied leverage, which in turn allows you to express more dynamic risk views.”
However, “when it comes to price action the result can be mixed,” Palmstierna said, pointing to the infamous crypto craze of nearly two years ago as an example: “in December 2017, the launch of futures was arguably the main factor that led the bitcoin market down after its high of $20,000.
“The price peak coincided with the day bitcoin futures started trading on the Chicago Mercantile Exchange (CME), it allowed for traders to be short bitcoin for the first time,” he said. But the opposite phenomenon can also occur: “conversely, In more recent times, we have seen the volume of futures increase when bullish sentiment returned to the market.”
Jakob Palmstierna, Director of Investments at liquidity provider GSR.
Sterk also pointed to this phenomenon, noting that it is not unique to Bitcoin futures markets. “Sometimes, right before futures expiration, we can see some sharp moves either way,” he said, “but this also happens in the SPY futures that are settled based on the opening price of the index. So, futures expiration can impact the traditional markets as well.”
The futures market has evolved since the unveiling of Bakkt one year ago
It’s also important to consider the ways that the Bitcoin futures ecosystem has grown since Bakkt originally announced its futures platform over a year ago.
Since November of 2018, CBOE--the first platform to ever launch Bitcoin futures trading--discontinued its Bitcoin futures offerings. As a result, the amount of Bitcoin futures contracts traded on rival platform CME surged.
And indeed, trading Bitcoin futures volume has risen considerably throughout the year as a whole: in July, “estimated notional value of CFTC regulated bitcoin futures (combined CME and CBOE historical values) has surged more than 270% since 1Q19, vs. a 150% increase in the price of bitcoin, “ The Block Crypto reported.
As such, a number of smaller players have entered the market, seemingly hoping to get a piece of the Bitcoin futures action: Kraken, TD Ameritrade, LedgerX, Binance, and many others are now offering BTC futures trading.
Interestingly, The Block also noted that the volume seems to be concentrated among a smaller number of high-volume investors: the same report said that “total reportable CFTC bitcoin futures traders is almost half the number of total traders a year ago (due to CBOE unwind), and sits below 50 in total; CME traders hit an all-time high last week.”
How will Bakkt stack up in the Bitcoin futures ecosystem as it stands now?
Palmstierna said that, in his opinion, “it’s too early to say anything about comparable volumes.”
Michael Creadon, Head of Business Development at DrawBridge Lending.
“CME’s more established contract will likely remain higher for the medium term, then time will tell. But it is a new product, it’s physically settled as opposed to cash-settled,” he added. “This gives rise to certain possible trading and hedging strategies that some investors may find helpful and drive popularity in the contract.”
“I can see both contracts co-existing, but at the end of the day, most institutional investors will migrate towards the most liquid contract, regardless of the settlement method.”
More than a year has passed in between the time that the Intercontinental Exchange (ICE) announced that it would be launching Bakkt, its new bitcoin futures exchange, and digital assets platform.
A lot has changed over the course of that year. Bitcoin prices sank to frightful lows, and then recovered remarkably; CBOE exited the futures market, and a number of new players entered it. Additionally, regulators in the US and elsewhere have placed an unprecedented amount of attention on the cryptocurrency industry.
As such, Bakkt is entering a rather different industry than it would have been if it was launched in November of 2018 when it was originally expected to go live. When the platform was originally announced, a number of analysts predicted that it would have a significant positive impact on cryptocurrency markets and the cryptocurrency industry as a whole.
But now--a year later--how could Bakkt’s possible impact on cryptocurrency markets have changed?
Why was the Bakkt launch delayed in the first place?
When the launch of the Bakkt platform was originally announced on August 3rd of 2018, futures contracts were expected to be available in November of the same year--subject to CFTC approval, of course.:
“These regulated venues will establish new protocols for managing the specific security and settlement requirements of digital currencies,” the announcement proclaimed.
However, when November arrived, the approval from the CFTC that was needed in order for the platform to move forward had not yet come. Instead, Bakkt announced that it would be postponing its launch to December, and then to January of 2019, explaining that “the new listing timeframe will provide additional time for customer and clearing member onboarding prior to the start of trading and warehousing of the new contract.”
But, January came and went. Then, in March, “people familiar with the matter” told the Wall Street Journal that the CFTC had concerns over Bakkt’s custody practices. The regulator told ICE that if Bakkt planned to keep custody of its users' assets, additional steps would need to be taken in order to adequately comply with the law.
Specifically, the CFTC would “require disclosures of the venture’s business plan and a public comment period, which would have further delayed approval.” At the time, a spokesperson for ICE told the Wall Street Journal that “we are working through the regulatory review process and are looking forward to updating the market soon.”
Price movements: then, now, and (possibly) soon to come
So when the official launch of the Bakkt platform was finally announced more than a year after the project was originally unveiled, plenty of time had passed for anticipation to build.
This may have contributed to Bitcoin’s upward price movement in the days since the launch has passed. When the Bakkt platform was originally announced in August of 2018, BTC markets did not seem to react at all; in fact, the announcement coincided with the beginning of a long and steep decline that would eventually bring Bitcoin prices to a new yearly low.
This time around, however, Bitcoin markets seem to have responded to the announcement much more positively.
On August 15th (one day before the announcement of the launch), the price of BTC dipped down to $9500--seeming to lose steam in accordance with the psychological investing phenomena known as “The Curse of 10,000”, which originated in stock trading markets roughly 15 years ago: “the market seemed to have developed a pattern—whenever the Dow reached the 10,000 level it eventually ran out of steam,” a Business Insider report explains.
However, when Bakkt told the world that it had gotten the go-ahead from the CFTC no August 16th, the price of Bitcoin surged nearly ten percent (from ~$9,880 to ~$10,410) within twenty-four hours. At press time (several days later), the price had climbed all the way to roughly $10,820.
Regulatory delays have become the norm in the US
While the delays in the Bakkt launch may have been frustrating for some members of the cryptocurrency community, they did not exactly come as a shock. After all, regulators--particularly within the United States--have gained a bit of a reputation for taking their time when it comes to the cryptocurrency industry, a factor that has driven some crypto companies overseas.
To be fair, however, regulators do seem to be working diligently on the challenges placed in front of them--it’s just that the industries they are working to keep control of are so much larger than they are.
Miko Matsumura acknowledged this in an interview with Finance Magnates conducted earlier this year: “the people I’ve spoken to at the SEC are incredibly bright and really, really good at their jobs, but there just aren’t enough of them....for example, if you take a regulatory body like the US SEC, they’re about 1% of the size of Goldman Sachs–and they have to regulate Goldman Sachs. That’s a big job.”
Miko Matsumura.
Is this really the kind of regulatory progress that the industry is hoping for?
In any case, regulation in the United States moves slowly, particularly in new and relatively misunderstood industries. Indeed, “this is new territory for regulators and they are correct in taking a prudent and responsible approach,” wrote Jakob Palmstierna, Director of Investments at GSR, to Finance Magnates.
“We commend both Bakkt and the regulators for this achievement, it’s a positive development. Having more regulated products being offered by reputable institutions like Bakkt helps move crypto towards becoming a legitimate asset class, and hopefully will help achieve the regulatory clarity the industry needs.”
(”Hopefully” being the keyword here.)
However, Palmstierna added that “I think it’s too early to celebrate any widespread institutional adoption just yet.”
Indeed, Kyle Asman, partner at BX3 Capital, said that in the grand scheme of things, “Bakkt’s launch doesn’t change anything in terms of compliance issues.”
Kyle Asman, partner at BX3 Capital.
“If anything, it shows how hard it is to launch a product in the cryptosphere,” he added. “Bakkt is one of the most well-funded projects to date, and has faced significant hurdles trying to get off the ground.”
“I think that we are still a long way away from [the kind of] full regulation that will give comfort to institutional investors.”
Ilan Sterk, VP of Trading at Orbs Group and VP of Business Development at Alef Bit Technologies, echoed this sentiment, adding that “I think that we are still a long way away from [the kind of] full regulation that will give comfort to institutional investors.”
To demonstrate this point, Sterk noted an inconsistency between the way that US regulators treat crypto futures and crypto-based ETFs as one example of this: “the futures fall under the CFTC (US Commodity Futures Trading Commission), which has limited statutory authority. The CBOE futures were cash-settled contracts based on the Gemini’s auction price for bitcoin, denominated in U.S. dollars. Yes, the one and same Gemini whose application for ETF was rejected by the SEC on the grounds it would be too easy to manipulate BTC prices.”
“How can bitcoin futures trade on a regulated exchange where settlement price is based on Gemini exchange and while an ETF whose prices are based on those same Gemini prices be rejected?”, he asked. “Why are authorities inconsistent here?”
In other words, Sterk said, “authorities [need to provide] more transparency on what is right and what is wrong.”
“I don’t think Bakkt’s arrival will be quite as big as originally anticipated.”
As such, the Bakkt launch may not bring quite as much institutional capital that many crypto industry investors and insiders are hoping for--but many analysts agree that it is a step in the right direction.
Indeed, Kyle Asman told Finance Magnates that “I don’t think Bakkt’s arrival will be quite as big as originally anticipated.”
Sterk explained that this could be “because there were delays in the launch”--the delayed announcement “missed some of the expectations of the markets and this has impacted the [effect of BTC’s] price.”
“Although the platform brings innovation with their physical delivery settlement and the digital asset,” this won’t necessarily bring about a wave of institutional investors,” he added. “In my opinion, institutionals that have decided to have exposure to the Bitcoin [and to digital assets more gnerally] have already done this by buying Bitcoin directly via OTC brokers or exchanges, and by buying ETP’s from Grayscale or XBT Provider for example.”
Ilan Sterk, VPof Trading at Orbs Group and VP of Business Development at Alef Bit Technologies.
However, Asman said that he believes the launch will, at the very least, bring some renewed institutional attention to crypto-based assets: “[this will] generate a significant amount of buzz and be another step in getting institutional investors off the sidelines. I don’t think Bakkt would launch without significant demand having been established.”
Palmstierna also expressed anticipation for the effect of the Bakkt launch: “we are excited to see the Bakkt’s impact on institutional investing,” he told Finance Magnates, pointing to the platform’s $180M series A fundraising round earlier this year as a sign that institutional capital could come flowing in.
How would more money in BTC futures markets affect BTC spot markets?
If a wave of institutional investors do jump onto the Bakkt crypto futures bandwagon, however--how could this affect trading in Bitcoin spot markets and the price of Bitcoin itself?
“In general, a healthy derivative and options market is pivotal to any institutional asset class,” Palmstierna explained, “so, in that respect, [the effect] is unambiguously positive. It allows investors to go short and trade more efficiently using implied leverage, which in turn allows you to express more dynamic risk views.”
However, “when it comes to price action the result can be mixed,” Palmstierna said, pointing to the infamous crypto craze of nearly two years ago as an example: “in December 2017, the launch of futures was arguably the main factor that led the bitcoin market down after its high of $20,000.
“The price peak coincided with the day bitcoin futures started trading on the Chicago Mercantile Exchange (CME), it allowed for traders to be short bitcoin for the first time,” he said. But the opposite phenomenon can also occur: “conversely, In more recent times, we have seen the volume of futures increase when bullish sentiment returned to the market.”
Jakob Palmstierna, Director of Investments at liquidity provider GSR.
Sterk also pointed to this phenomenon, noting that it is not unique to Bitcoin futures markets. “Sometimes, right before futures expiration, we can see some sharp moves either way,” he said, “but this also happens in the SPY futures that are settled based on the opening price of the index. So, futures expiration can impact the traditional markets as well.”
The futures market has evolved since the unveiling of Bakkt one year ago
It’s also important to consider the ways that the Bitcoin futures ecosystem has grown since Bakkt originally announced its futures platform over a year ago.
Since November of 2018, CBOE--the first platform to ever launch Bitcoin futures trading--discontinued its Bitcoin futures offerings. As a result, the amount of Bitcoin futures contracts traded on rival platform CME surged.
And indeed, trading Bitcoin futures volume has risen considerably throughout the year as a whole: in July, “estimated notional value of CFTC regulated bitcoin futures (combined CME and CBOE historical values) has surged more than 270% since 1Q19, vs. a 150% increase in the price of bitcoin, “ The Block Crypto reported.
As such, a number of smaller players have entered the market, seemingly hoping to get a piece of the Bitcoin futures action: Kraken, TD Ameritrade, LedgerX, Binance, and many others are now offering BTC futures trading.
Interestingly, The Block also noted that the volume seems to be concentrated among a smaller number of high-volume investors: the same report said that “total reportable CFTC bitcoin futures traders is almost half the number of total traders a year ago (due to CBOE unwind), and sits below 50 in total; CME traders hit an all-time high last week.”
How will Bakkt stack up in the Bitcoin futures ecosystem as it stands now?
Palmstierna said that, in his opinion, “it’s too early to say anything about comparable volumes.”
Michael Creadon, Head of Business Development at DrawBridge Lending.
“CME’s more established contract will likely remain higher for the medium term, then time will tell. But it is a new product, it’s physically settled as opposed to cash-settled,” he added. “This gives rise to certain possible trading and hedging strategies that some investors may find helpful and drive popularity in the contract.”
“I can see both contracts co-existing, but at the end of the day, most institutional investors will migrate towards the most liquid contract, regardless of the settlement method.”
Rachel is a self-taught crypto geek and a passionate writer. She believes in the power that the written word has to educate, connect and empower individuals to make positive and powerful financial choices. She is the Podcast Host and a Cryptocurrency Editor at Finance Magnates.
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Acquisition is getting more expensive. Most brokers already know that. The harder question is what happens after the client funds the account.
This session looks at how broker loyalty programmes are moving from “nice-to-have rewards” into a serious retention layer inside the client portal.
In this session, Desmond Leong, CEO of Returning.AI, will break down the practical mechanics behind high-performing broker loyalty programmes: what to reward, what not to reward, how onshore and offshore entities need different incentive structures, what belongs in the rewards store, and how brokers can recycle reward budgets back into trading value instead of letting them disappear as pure cost.
The talk will cover common mistakes brokers make when launching loyalty programmes, including copying retail-style rewards, ignoring jurisdictional constraints, over-relying on bonuses, failing to connect rewards to lifecycle stages, and measuring vanity engagement instead of retention, LTV, CAC payback, deposits, and active trading behaviour.
Attendees will leave with a clear do-and-don’t framework they can use to pressure-test their own loyalty strategy.
Why loyalty is no longer a “nice-to-have” marketing feature for brokers
The building blocks of any loyalty program and what they mean: points, tiers, missions, stores, leaderboards, boosters, and cashback-style mechanics
Understanding of how key regulators read loyalty incentives and where the compliance lines are
What should go in the rewards store, and what quietly destroys ROI
How trading credits, rebates, VIP perks, education, and service benefits can recycle value back into the brokerage
The 5 mistakes brokers should avoid when building or buying a loyalty programme
Real figures from a live deployment: what moved in daily activity, tier progression, and trader spend
Acquisition is getting more expensive. Most brokers already know that. The harder question is what happens after the client funds the account.
This session looks at how broker loyalty programmes are moving from “nice-to-have rewards” into a serious retention layer inside the client portal.
In this session, Desmond Leong, CEO of Returning.AI, will break down the practical mechanics behind high-performing broker loyalty programmes: what to reward, what not to reward, how onshore and offshore entities need different incentive structures, what belongs in the rewards store, and how brokers can recycle reward budgets back into trading value instead of letting them disappear as pure cost.
The talk will cover common mistakes brokers make when launching loyalty programmes, including copying retail-style rewards, ignoring jurisdictional constraints, over-relying on bonuses, failing to connect rewards to lifecycle stages, and measuring vanity engagement instead of retention, LTV, CAC payback, deposits, and active trading behaviour.
Attendees will leave with a clear do-and-don’t framework they can use to pressure-test their own loyalty strategy.
Why loyalty is no longer a “nice-to-have” marketing feature for brokers
The building blocks of any loyalty program and what they mean: points, tiers, missions, stores, leaderboards, boosters, and cashback-style mechanics
Understanding of how key regulators read loyalty incentives and where the compliance lines are
What should go in the rewards store, and what quietly destroys ROI
How trading credits, rebates, VIP perks, education, and service benefits can recycle value back into the brokerage
The 5 mistakes brokers should avoid when building or buying a loyalty programme
Real figures from a live deployment: what moved in daily activity, tier progression, and trader spend
Acquisition is getting more expensive. Most brokers already know that. The harder question is what happens after the client funds the account.
This session looks at how broker loyalty programmes are moving from “nice-to-have rewards” into a serious retention layer inside the client portal.
In this session, Desmond Leong, CEO of Returning.AI, will break down the practical mechanics behind high-performing broker loyalty programmes: what to reward, what not to reward, how onshore and offshore entities need different incentive structures, what belongs in the rewards store, and how brokers can recycle reward budgets back into trading value instead of letting them disappear as pure cost.
The talk will cover common mistakes brokers make when launching loyalty programmes, including copying retail-style rewards, ignoring jurisdictional constraints, over-relying on bonuses, failing to connect rewards to lifecycle stages, and measuring vanity engagement instead of retention, LTV, CAC payback, deposits, and active trading behaviour.
Attendees will leave with a clear do-and-don’t framework they can use to pressure-test their own loyalty strategy.
Why loyalty is no longer a “nice-to-have” marketing feature for brokers
The building blocks of any loyalty program and what they mean: points, tiers, missions, stores, leaderboards, boosters, and cashback-style mechanics
Understanding of how key regulators read loyalty incentives and where the compliance lines are
What should go in the rewards store, and what quietly destroys ROI
How trading credits, rebates, VIP perks, education, and service benefits can recycle value back into the brokerage
The 5 mistakes brokers should avoid when building or buying a loyalty programme
Real figures from a live deployment: what moved in daily activity, tier progression, and trader spend
Acquisition is getting more expensive. Most brokers already know that. The harder question is what happens after the client funds the account.
This session looks at how broker loyalty programmes are moving from “nice-to-have rewards” into a serious retention layer inside the client portal.
In this session, Desmond Leong, CEO of Returning.AI, will break down the practical mechanics behind high-performing broker loyalty programmes: what to reward, what not to reward, how onshore and offshore entities need different incentive structures, what belongs in the rewards store, and how brokers can recycle reward budgets back into trading value instead of letting them disappear as pure cost.
The talk will cover common mistakes brokers make when launching loyalty programmes, including copying retail-style rewards, ignoring jurisdictional constraints, over-relying on bonuses, failing to connect rewards to lifecycle stages, and measuring vanity engagement instead of retention, LTV, CAC payback, deposits, and active trading behaviour.
Attendees will leave with a clear do-and-don’t framework they can use to pressure-test their own loyalty strategy.
Why loyalty is no longer a “nice-to-have” marketing feature for brokers
The building blocks of any loyalty program and what they mean: points, tiers, missions, stores, leaderboards, boosters, and cashback-style mechanics
Understanding of how key regulators read loyalty incentives and where the compliance lines are
What should go in the rewards store, and what quietly destroys ROI
How trading credits, rebates, VIP perks, education, and service benefits can recycle value back into the brokerage
The 5 mistakes brokers should avoid when building or buying a loyalty programme
Real figures from a live deployment: what moved in daily activity, tier progression, and trader spend
Acquisition is getting more expensive. Most brokers already know that. The harder question is what happens after the client funds the account.
This session looks at how broker loyalty programmes are moving from “nice-to-have rewards” into a serious retention layer inside the client portal.
In this session, Desmond Leong, CEO of Returning.AI, will break down the practical mechanics behind high-performing broker loyalty programmes: what to reward, what not to reward, how onshore and offshore entities need different incentive structures, what belongs in the rewards store, and how brokers can recycle reward budgets back into trading value instead of letting them disappear as pure cost.
The talk will cover common mistakes brokers make when launching loyalty programmes, including copying retail-style rewards, ignoring jurisdictional constraints, over-relying on bonuses, failing to connect rewards to lifecycle stages, and measuring vanity engagement instead of retention, LTV, CAC payback, deposits, and active trading behaviour.
Attendees will leave with a clear do-and-don’t framework they can use to pressure-test their own loyalty strategy.
Why loyalty is no longer a “nice-to-have” marketing feature for brokers
The building blocks of any loyalty program and what they mean: points, tiers, missions, stores, leaderboards, boosters, and cashback-style mechanics
Understanding of how key regulators read loyalty incentives and where the compliance lines are
What should go in the rewards store, and what quietly destroys ROI
How trading credits, rebates, VIP perks, education, and service benefits can recycle value back into the brokerage
The 5 mistakes brokers should avoid when building or buying a loyalty programme
Real figures from a live deployment: what moved in daily activity, tier progression, and trader spend
Stablecoins from Experimentation to Implementation
Stablecoins from Experimentation to Implementation
Stablecoins from Experimentation to Implementation
Stablecoins from Experimentation to Implementation
Stablecoins from Experimentation to Implementation
Stablecoins from Experimentation to Implementation
With over $300 billion in stablecoins now in circulation and APAC regulators moving from frameworks to enforcement, the conversation has shifted.
Held in partnership with 8Circle, this session brings together the builders of new payment rails and the institutions putting them to work.
Attendees will walk away with:
A clear view of which stablecoin use cases have cleared proof of concept and are now operating at scale in APAC
Understanding of what the MAS Payment Services Act and Hong Kong's fiat stablecoin licensing regime mean for brokers and payment providers in practice
Insight into the infrastructure gaps firms most commonly underestimate before going live
Perspective on where the next wave of adoption is heading and what existing systems need to accommodate
With over $300 billion in stablecoins now in circulation and APAC regulators moving from frameworks to enforcement, the conversation has shifted.
Held in partnership with 8Circle, this session brings together the builders of new payment rails and the institutions putting them to work.
Attendees will walk away with:
A clear view of which stablecoin use cases have cleared proof of concept and are now operating at scale in APAC
Understanding of what the MAS Payment Services Act and Hong Kong's fiat stablecoin licensing regime mean for brokers and payment providers in practice
Insight into the infrastructure gaps firms most commonly underestimate before going live
Perspective on where the next wave of adoption is heading and what existing systems need to accommodate
With over $300 billion in stablecoins now in circulation and APAC regulators moving from frameworks to enforcement, the conversation has shifted.
Held in partnership with 8Circle, this session brings together the builders of new payment rails and the institutions putting them to work.
Attendees will walk away with:
A clear view of which stablecoin use cases have cleared proof of concept and are now operating at scale in APAC
Understanding of what the MAS Payment Services Act and Hong Kong's fiat stablecoin licensing regime mean for brokers and payment providers in practice
Insight into the infrastructure gaps firms most commonly underestimate before going live
Perspective on where the next wave of adoption is heading and what existing systems need to accommodate
With over $300 billion in stablecoins now in circulation and APAC regulators moving from frameworks to enforcement, the conversation has shifted.
Held in partnership with 8Circle, this session brings together the builders of new payment rails and the institutions putting them to work.
Attendees will walk away with:
A clear view of which stablecoin use cases have cleared proof of concept and are now operating at scale in APAC
Understanding of what the MAS Payment Services Act and Hong Kong's fiat stablecoin licensing regime mean for brokers and payment providers in practice
Insight into the infrastructure gaps firms most commonly underestimate before going live
Perspective on where the next wave of adoption is heading and what existing systems need to accommodate
With over $300 billion in stablecoins now in circulation and APAC regulators moving from frameworks to enforcement, the conversation has shifted.
Held in partnership with 8Circle, this session brings together the builders of new payment rails and the institutions putting them to work.
Attendees will walk away with:
A clear view of which stablecoin use cases have cleared proof of concept and are now operating at scale in APAC
Understanding of what the MAS Payment Services Act and Hong Kong's fiat stablecoin licensing regime mean for brokers and payment providers in practice
Insight into the infrastructure gaps firms most commonly underestimate before going live
Perspective on where the next wave of adoption is heading and what existing systems need to accommodate
With over $300 billion in stablecoins now in circulation and APAC regulators moving from frameworks to enforcement, the conversation has shifted.
Held in partnership with 8Circle, this session brings together the builders of new payment rails and the institutions putting them to work.
Attendees will walk away with:
A clear view of which stablecoin use cases have cleared proof of concept and are now operating at scale in APAC
Understanding of what the MAS Payment Services Act and Hong Kong's fiat stablecoin licensing regime mean for brokers and payment providers in practice
Insight into the infrastructure gaps firms most commonly underestimate before going live
Perspective on where the next wave of adoption is heading and what existing systems need to accommodate
Overfunded or Underregulated? The APAC Prop Trading Story
Overfunded or Underregulated? The APAC Prop Trading Story
Overfunded or Underregulated? The APAC Prop Trading Story
Overfunded or Underregulated? The APAC Prop Trading Story
Overfunded or Underregulated? The APAC Prop Trading Story
Overfunded or Underregulated? The APAC Prop Trading Story
APAC now accounts for nearly half of global prop firm sign-up growth, with emerging markets pulling away from established hubs. The pass rates, however, tell a different story.
This session brings together prop firms, regional brokers, and specialists to examine where the APAC growth story holds and where it doesn't.
Attendees will walk away with:
A clear view of which APAC markets are generating real funded trader volume versus registration noise, and why that gap matters more than the headline figures
Understanding of how mobile-first acquisition funnels and grey-market legacies complicate KYC, payout infrastructure, and regulatory standing across jurisdictions
Insight into how India, Vietnam, and Singapore are each handling the shift from offshore leverage workarounds to licensed operations
Perspective on whether the low-barrier, high-volume prop model can survive regional professionalization without hollowing out its core audience
APAC now accounts for nearly half of global prop firm sign-up growth, with emerging markets pulling away from established hubs. The pass rates, however, tell a different story.
This session brings together prop firms, regional brokers, and specialists to examine where the APAC growth story holds and where it doesn't.
Attendees will walk away with:
A clear view of which APAC markets are generating real funded trader volume versus registration noise, and why that gap matters more than the headline figures
Understanding of how mobile-first acquisition funnels and grey-market legacies complicate KYC, payout infrastructure, and regulatory standing across jurisdictions
Insight into how India, Vietnam, and Singapore are each handling the shift from offshore leverage workarounds to licensed operations
Perspective on whether the low-barrier, high-volume prop model can survive regional professionalization without hollowing out its core audience
APAC now accounts for nearly half of global prop firm sign-up growth, with emerging markets pulling away from established hubs. The pass rates, however, tell a different story.
This session brings together prop firms, regional brokers, and specialists to examine where the APAC growth story holds and where it doesn't.
Attendees will walk away with:
A clear view of which APAC markets are generating real funded trader volume versus registration noise, and why that gap matters more than the headline figures
Understanding of how mobile-first acquisition funnels and grey-market legacies complicate KYC, payout infrastructure, and regulatory standing across jurisdictions
Insight into how India, Vietnam, and Singapore are each handling the shift from offshore leverage workarounds to licensed operations
Perspective on whether the low-barrier, high-volume prop model can survive regional professionalization without hollowing out its core audience
APAC now accounts for nearly half of global prop firm sign-up growth, with emerging markets pulling away from established hubs. The pass rates, however, tell a different story.
This session brings together prop firms, regional brokers, and specialists to examine where the APAC growth story holds and where it doesn't.
Attendees will walk away with:
A clear view of which APAC markets are generating real funded trader volume versus registration noise, and why that gap matters more than the headline figures
Understanding of how mobile-first acquisition funnels and grey-market legacies complicate KYC, payout infrastructure, and regulatory standing across jurisdictions
Insight into how India, Vietnam, and Singapore are each handling the shift from offshore leverage workarounds to licensed operations
Perspective on whether the low-barrier, high-volume prop model can survive regional professionalization without hollowing out its core audience
APAC now accounts for nearly half of global prop firm sign-up growth, with emerging markets pulling away from established hubs. The pass rates, however, tell a different story.
This session brings together prop firms, regional brokers, and specialists to examine where the APAC growth story holds and where it doesn't.
Attendees will walk away with:
A clear view of which APAC markets are generating real funded trader volume versus registration noise, and why that gap matters more than the headline figures
Understanding of how mobile-first acquisition funnels and grey-market legacies complicate KYC, payout infrastructure, and regulatory standing across jurisdictions
Insight into how India, Vietnam, and Singapore are each handling the shift from offshore leverage workarounds to licensed operations
Perspective on whether the low-barrier, high-volume prop model can survive regional professionalization without hollowing out its core audience
APAC now accounts for nearly half of global prop firm sign-up growth, with emerging markets pulling away from established hubs. The pass rates, however, tell a different story.
This session brings together prop firms, regional brokers, and specialists to examine where the APAC growth story holds and where it doesn't.
Attendees will walk away with:
A clear view of which APAC markets are generating real funded trader volume versus registration noise, and why that gap matters more than the headline figures
Understanding of how mobile-first acquisition funnels and grey-market legacies complicate KYC, payout infrastructure, and regulatory standing across jurisdictions
Insight into how India, Vietnam, and Singapore are each handling the shift from offshore leverage workarounds to licensed operations
Perspective on whether the low-barrier, high-volume prop model can survive regional professionalization without hollowing out its core audience