Chiliz, a fintech blockchain company, has announced today that it has partnered with AC Milan to launch the $ACM crypto token for fans through a social platform, socios.com. The new fan token will provide several benefits to the holders including voting rights in club polls.
According to the official announcement, the fan token will be launched within the next few weeks. The $ACM Fan Token holders will be able to take advantage of AC Milan’s VIP rewards. The Italian football club has joined other teams like FC Barcelona, Juventus, PSG and AS Roma to launch a fan token on the fan engagement and rewards platform socios.com.
AC Milan is one of the most prominent football clubs in the world with an estimated fanbase of around 450 million. The club has won 18 FIFA and UEFA trophies along with several Serie A titles.
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Commenting on the recent announcement, Casper Stylsvig, Chief Revenue Officer of AC Milan, said: “We are happy to join hands with Socios.com and welcome them to our family as a global partner. This partnership allows us to give our 450 million fans across the world another exciting way to interact with AC Milan, which is particularly important under the current circumstances created by the Covid-19 pandemic.”
Last year, leading football clubs around the world entered into blockchain technology with the launch of fan tokens. Finance Magnates reported about the launch of Barca’s cryptocurrency for fans in February 2020. Socios.com has grown significantly during the last year as the social platform has sold more than 14 million fan tokens.
“In total, Fan Tokens have generated over $30 USD for clubs and partners in a little over 12 months. In late December and early January several Fan Tokens were listed on major global exchanges driving significant activity, with $PSG and $JUV trading volumes hitting a 24 hour high of $300M in late December,” the official announcement states.