Moises Cohen, co-founder of The Floor, explains how they connect Israeli fintech startups with global banks.
The Floor
The Floor is a fintech hub dedicated to connecting Israeli startups with global financial institutions, located inside the Tel Aviv Stock Exchange building. Finance Magnates recently sat down with Moises Cohen, co-founder and Board Director of The Floor, to hear from him about the challenges and opportunities facing the Israeli fintech scene.
The Floor hosts a lot of international delegations of both business and political leaders - about 100 over the last six months. These include top executives from European, Asian and especially Chinese banks, leading international stock exchange groups and the likes of the mayors of Toronto and Milan, finance ministers from around the world and the Prime Minister of Luxembourg. They all come to see how the Israeli model works and try to learn how they can improve their own ecosystems.
Their goal is to cultivate the top 5% of Israeli fintech startups and already reports good traction. Success stories are expected to be announced soon as well as a possible expansion of the venue. The Floor has created such an effective way to access international banks that even startups from established fintech hubs such as London have approached it for help.
Moises Cohen, Co-Founder and Board Director, The Floor
Traditionally Israeli fintech startups have done exceptionally well in the field of trading, as trading operates in the same way both in Israel and around the world. However, they have not cooperated well with international banks, which largely have no presence in Israel and are therefore unknown to them. To address this problem, the Floor is working on a 'fintech academy', teaching technology-focused Israeli entrepreneurs about how global banks work, their needs and how to engage with them.
"Israel has one of the largest ecosystems of fintech startups worldwide comprising more than 470 companies as of today (excluding cybersecurity) and roughly speaking 60-70 new fintech startups appearing on the scene every year.
The Floor
The paradox facing Israel is that while, on the one hand, we have one of the biggest fintech ecosystems of startups worldwide, on the other hand, we are lacking the physical presence of International banks operating here. For a young Israeli fintech entrepreneur it is very difficult, if not almost impossible, to gain access to senior stakeholders in International banks that do not operate locally…at the same time however, there is an increasing number of International banks looking for ways to engage with the local fintech ecosystem in a systematic way…This is actually what The Floor does…closing the gap by connecting both worlds.
Although Israeli entrepreneurs are extremely strong in the field of technology, enlisting very talented entrepreneurs coming from elite army units, they demonstrate weakness in business/banking know-how. At The Floor, together with our partners, we are investing great efforts to solve this problem by providing business and industry mentorship to help strengthen our member entrepreneurs."
How do banks view fintech startups?
The Floor
"More recently we are seeing an interesting shift in the startups business model; a few years ago the vast majority of Israeli startups were B2C, thinking that they would beat the banks at their own game, compete with them, or even replace them. Today they realize that it is not that easy hence the major shift from B2C to B2B. One of our goals at The Floor is to help startups pivot from B2C to B2B in order to partner with banks rather than compete with them.
We also believe that the bank’s perspective on startups has changed from one of being reluctant to work with them and seeing them as a potential threat, to one of realizing the huge potential that lies in joining forces. Over recent years the majority of banks have been creating innovation teams and some have even created corporate VCs in order to address this growing market.
This is why from our perspective today it’s all about collaboration rather than competition."
What are the challenges in the field?
"The main challenge facing fintech entrepreneurs in Israel today is the ability to raise capital; the majority of startups are struggling to raise money. It is true to say that if you just put the word ‘Fintech’ in your logo you would need to be a very lazy entrepreneur not to raise the first million seed investment…however, it is a different story when it comes to A and B rounds which are extremely difficult and, unfortunately, we see many talented companies closing because of cash-flow issues. This is why at The Floor we are dedicated to helping startups raise that much needed capital."
What key strengths do Israeli startups offer?
"At The Floor we focus on 9 fintech related themes that have been selected jointly with our strategic partners (Blockchain, IoT, AI, Big Data/Analytics, Capital Markets, Compliance/KYC, Digital Banking, Digital Payments, Anti-fraud). Capital Markets, Analytics and Anti-fraud are the areas where we see the most mature companies providing differentiated solutions to work with banks.
Surprisingly Blockchain so far has been a bit disappointing: Given the number of people coming from an army background plus the encryption component of this technology you would expect to find a big talent pool in Israel just waiting to create blockchain startups …but this is not the case…as we see that people from elite army units still prefer to create cybersecurity ventures. That does not mean however that we are not trying, with the support of our partners, to cause a shift in focus by explaining to the local entrepreneurs about blockchain and the huge potential that lies behind it and the impact that it could have on the way we bank…and with that in mind we are very proud to announce the first blockchain startup joining us! (still in stealth mode)."
The Floor is a fintech hub dedicated to connecting Israeli startups with global financial institutions, located inside the Tel Aviv Stock Exchange building. Finance Magnates recently sat down with Moises Cohen, co-founder and Board Director of The Floor, to hear from him about the challenges and opportunities facing the Israeli fintech scene.
The Floor hosts a lot of international delegations of both business and political leaders - about 100 over the last six months. These include top executives from European, Asian and especially Chinese banks, leading international stock exchange groups and the likes of the mayors of Toronto and Milan, finance ministers from around the world and the Prime Minister of Luxembourg. They all come to see how the Israeli model works and try to learn how they can improve their own ecosystems.
Their goal is to cultivate the top 5% of Israeli fintech startups and already reports good traction. Success stories are expected to be announced soon as well as a possible expansion of the venue. The Floor has created such an effective way to access international banks that even startups from established fintech hubs such as London have approached it for help.
Moises Cohen, Co-Founder and Board Director, The Floor
Traditionally Israeli fintech startups have done exceptionally well in the field of trading, as trading operates in the same way both in Israel and around the world. However, they have not cooperated well with international banks, which largely have no presence in Israel and are therefore unknown to them. To address this problem, the Floor is working on a 'fintech academy', teaching technology-focused Israeli entrepreneurs about how global banks work, their needs and how to engage with them.
"Israel has one of the largest ecosystems of fintech startups worldwide comprising more than 470 companies as of today (excluding cybersecurity) and roughly speaking 60-70 new fintech startups appearing on the scene every year.
The Floor
The paradox facing Israel is that while, on the one hand, we have one of the biggest fintech ecosystems of startups worldwide, on the other hand, we are lacking the physical presence of International banks operating here. For a young Israeli fintech entrepreneur it is very difficult, if not almost impossible, to gain access to senior stakeholders in International banks that do not operate locally…at the same time however, there is an increasing number of International banks looking for ways to engage with the local fintech ecosystem in a systematic way…This is actually what The Floor does…closing the gap by connecting both worlds.
Although Israeli entrepreneurs are extremely strong in the field of technology, enlisting very talented entrepreneurs coming from elite army units, they demonstrate weakness in business/banking know-how. At The Floor, together with our partners, we are investing great efforts to solve this problem by providing business and industry mentorship to help strengthen our member entrepreneurs."
How do banks view fintech startups?
The Floor
"More recently we are seeing an interesting shift in the startups business model; a few years ago the vast majority of Israeli startups were B2C, thinking that they would beat the banks at their own game, compete with them, or even replace them. Today they realize that it is not that easy hence the major shift from B2C to B2B. One of our goals at The Floor is to help startups pivot from B2C to B2B in order to partner with banks rather than compete with them.
We also believe that the bank’s perspective on startups has changed from one of being reluctant to work with them and seeing them as a potential threat, to one of realizing the huge potential that lies in joining forces. Over recent years the majority of banks have been creating innovation teams and some have even created corporate VCs in order to address this growing market.
This is why from our perspective today it’s all about collaboration rather than competition."
What are the challenges in the field?
"The main challenge facing fintech entrepreneurs in Israel today is the ability to raise capital; the majority of startups are struggling to raise money. It is true to say that if you just put the word ‘Fintech’ in your logo you would need to be a very lazy entrepreneur not to raise the first million seed investment…however, it is a different story when it comes to A and B rounds which are extremely difficult and, unfortunately, we see many talented companies closing because of cash-flow issues. This is why at The Floor we are dedicated to helping startups raise that much needed capital."
What key strengths do Israeli startups offer?
"At The Floor we focus on 9 fintech related themes that have been selected jointly with our strategic partners (Blockchain, IoT, AI, Big Data/Analytics, Capital Markets, Compliance/KYC, Digital Banking, Digital Payments, Anti-fraud). Capital Markets, Analytics and Anti-fraud are the areas where we see the most mature companies providing differentiated solutions to work with banks.
Surprisingly Blockchain so far has been a bit disappointing: Given the number of people coming from an army background plus the encryption component of this technology you would expect to find a big talent pool in Israel just waiting to create blockchain startups …but this is not the case…as we see that people from elite army units still prefer to create cybersecurity ventures. That does not mean however that we are not trying, with the support of our partners, to cause a shift in focus by explaining to the local entrepreneurs about blockchain and the huge potential that lies behind it and the impact that it could have on the way we bank…and with that in mind we are very proud to announce the first blockchain startup joining us! (still in stealth mode)."
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In this video, Sherwan Zeybo, Head of Business Development at @fxgtofficial , discusses the growth and development of the CFD broker since its inception in 2019. Starting with a small team, FXGT has expanded to over 280 employees and obtained multiple licenses across various jurisdictions. Sher highlights the broker's commitment to providing security, transparency, and a comprehensive trading environment for clients. Sherwan also mentions upcoming developments, including a new trading app and a web trading platform, as well as a copy trading and social trading platform.
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In this video, Sherwan Zeybo, Head of Business Development at @fxgtofficial , discusses the growth and development of the CFD broker since its inception in 2019. Starting with a small team, FXGT has expanded to over 280 employees and obtained multiple licenses across various jurisdictions. Sher highlights the broker's commitment to providing security, transparency, and a comprehensive trading environment for clients. Sherwan also mentions upcoming developments, including a new trading app and a web trading platform, as well as a copy trading and social trading platform.
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In our discussion with Rhonda K. Müller, CEO of Muinmos, during iFX EXPO International, she covered regulatory changes impacting the trading industry, particularly focusing on new frameworks like MICA and Dora. She highlights the positive effects of regulation, such as increased order and transparency, and predicts that these changes will ignite more competition in the crypto market. Rhonda also touches on the rising trend of prop trading and anticipates future regulations in this area to ensure legitimacy. Finally, she shares Mooz's commitment to digitization and connectivity, aiming to provide comprehensive solutions from investor protection to risk profiling.
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In our discussion with Rhonda K. Müller, CEO of Muinmos, during iFX EXPO International, she covered regulatory changes impacting the trading industry, particularly focusing on new frameworks like MICA and Dora. She highlights the positive effects of regulation, such as increased order and transparency, and predicts that these changes will ignite more competition in the crypto market. Rhonda also touches on the rising trend of prop trading and anticipates future regulations in this area to ensure legitimacy. Finally, she shares Mooz's commitment to digitization and connectivity, aiming to provide comprehensive solutions from investor protection to risk profiling.
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In our discussion with Rhonda K. Müller, CEO of Muinmos, during iFX EXPO International, she covered regulatory changes impacting the trading industry, particularly focusing on new frameworks like MICA and Dora. She highlights the positive effects of regulation, such as increased order and transparency, and predicts that these changes will ignite more competition in the crypto market. Rhonda also touches on the rising trend of prop trading and anticipates future regulations in this area to ensure legitimacy. Finally, she shares Mooz's commitment to digitization and connectivity, aiming to provide comprehensive solutions from investor protection to risk profiling.
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In our discussion with Rhonda K. Müller, CEO of Muinmos, during iFX EXPO International, she covered regulatory changes impacting the trading industry, particularly focusing on new frameworks like MICA and Dora. She highlights the positive effects of regulation, such as increased order and transparency, and predicts that these changes will ignite more competition in the crypto market. Rhonda also touches on the rising trend of prop trading and anticipates future regulations in this area to ensure legitimacy. Finally, she shares Mooz's commitment to digitization and connectivity, aiming to provide comprehensive solutions from investor protection to risk profiling.
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In our discussion with Rhonda K. Müller, CEO of Muinmos, during iFX EXPO International, she covered regulatory changes impacting the trading industry, particularly focusing on new frameworks like MICA and Dora. She highlights the positive effects of regulation, such as increased order and transparency, and predicts that these changes will ignite more competition in the crypto market. Rhonda also touches on the rising trend of prop trading and anticipates future regulations in this area to ensure legitimacy. Finally, she shares Mooz's commitment to digitization and connectivity, aiming to provide comprehensive solutions from investor protection to risk profiling.
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In this interview, Tom Higgins, CEO of Gold-i, discusses the convergence of crypto and FX liquidity. He explains the challenges of accessing crypto liquidity and how different execution methods, such as iceberg orders, help manage large transactions. Tom addresses the impact of AI in trading, emphasizing its use in sentiment analysis and trading pattern recognition. He also talks about the significance of Bitcoin ETFs in boosting institutional confidence in crypto markets. Lastly, Tom outlines the growth and future plans for Gold-i, focusing on enhancing their Matrix Net technology and expanding their role in crypto liquidity aggregation.
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In this interview, Tom Higgins, CEO of Gold-i, discusses the convergence of crypto and FX liquidity. He explains the challenges of accessing crypto liquidity and how different execution methods, such as iceberg orders, help manage large transactions. Tom addresses the impact of AI in trading, emphasizing its use in sentiment analysis and trading pattern recognition. He also talks about the significance of Bitcoin ETFs in boosting institutional confidence in crypto markets. Lastly, Tom outlines the growth and future plans for Gold-i, focusing on enhancing their Matrix Net technology and expanding their role in crypto liquidity aggregation.
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In this interview, Tom Higgins, CEO of Gold-i, discusses the convergence of crypto and FX liquidity. He explains the challenges of accessing crypto liquidity and how different execution methods, such as iceberg orders, help manage large transactions. Tom addresses the impact of AI in trading, emphasizing its use in sentiment analysis and trading pattern recognition. He also talks about the significance of Bitcoin ETFs in boosting institutional confidence in crypto markets. Lastly, Tom outlines the growth and future plans for Gold-i, focusing on enhancing their Matrix Net technology and expanding their role in crypto liquidity aggregation.
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In this interview, Tom Higgins, CEO of Gold-i, discusses the convergence of crypto and FX liquidity. He explains the challenges of accessing crypto liquidity and how different execution methods, such as iceberg orders, help manage large transactions. Tom addresses the impact of AI in trading, emphasizing its use in sentiment analysis and trading pattern recognition. He also talks about the significance of Bitcoin ETFs in boosting institutional confidence in crypto markets. Lastly, Tom outlines the growth and future plans for Gold-i, focusing on enhancing their Matrix Net technology and expanding their role in crypto liquidity aggregation.
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In this interview, Tom Higgins, CEO of Gold-i, discusses the convergence of crypto and FX liquidity. He explains the challenges of accessing crypto liquidity and how different execution methods, such as iceberg orders, help manage large transactions. Tom addresses the impact of AI in trading, emphasizing its use in sentiment analysis and trading pattern recognition. He also talks about the significance of Bitcoin ETFs in boosting institutional confidence in crypto markets. Lastly, Tom outlines the growth and future plans for Gold-i, focusing on enhancing their Matrix Net technology and expanding their role in crypto liquidity aggregation.
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Throwback to FMLS:23 | FMvoices
Throwback to FMLS:23 | FMvoices
FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
🎥 TikTok: https://www.tiktok.com/@fmevents_official
▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage.
Subscribe to our YouTube channel for more!
FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
🎥 TikTok: https://www.tiktok.com/@fmevents_official
▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage.
Subscribe to our YouTube channel for more!
FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
🎥 TikTok: https://www.tiktok.com/@fmevents_official
▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage.
Subscribe to our YouTube channel for more!
FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
🎥 TikTok: https://www.tiktok.com/@fmevents_official
▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage.
Subscribe to our YouTube channel for more!
FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
🎥 TikTok: https://www.tiktok.com/@fmevents_official
▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage.
Subscribe to our YouTube channel for more!
FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
🎥 TikTok: https://www.tiktok.com/@fmevents_official
▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage.
Subscribe to our YouTube channel for more!
FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24
FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24
FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24
FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24
FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24
FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24