Matchpool, an incentive-based community platform that allows anyone to open their own dating pool, today announced plans to launch a blockchain-based service to disrupt the $2 billion online dating industry and modernize matchmaking.
Explained as ‘Slack meets Tinder’, Matchpool allows individuals to create ‘pools’ (similar to Slack Channels or Facebook Groups) that facilitate connections among friends and niche communities. Participation is encouraged by the platform’s Guppy token (GUP). Matchmakers on the platform can earn Guppies for successful matches, while individuals can earn Guppies for participation. The developer say that users will eventually be able to trade or sell their GUP on cryptocurrency exchanges.
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“Many online dating services use subscription-based models that do not align with the interest of the user,” said Yonatan Ben Shimon, CEO of Matchpool. “Our vision is to let anyone become a matchmaker in their own community to facilitate a more natural online dating experience for everyone involved.”
“In recent years, online dating sites have sprung up catering to several popular cultural and religious preferences,” said Joe Shapira, the founder of JDate and now an advisor to Matchpool. “Matchpool takes this concept a step further, allowing for more specificity in dating communities, and empowering people to become matchmakers and be rewarded for their work.”
Matchpool is planning a token sale for GUP beginning next month. Ethereum smart contracts will handle the trust-sensitive ownership and reward structure within the platform, as well as the core logic which makes it work. The platform launch, in limited release, is expected in spring 2017.