Demandware has partnered with BitPay’s LINK technology to enable bitcoin payment integration into its customers’ e-commerce platforms. Demandware provides these platforms to over 200 clients, many of them sizeable, including Nine West and Jewelry Television.

The partnership somewhat resembles that between Shopify and Coinbase 6 weeks ago, where the former added the latter as a payment option for its over 100,000 supported online stores.

Join the iFX EXPO Asia and discover your gateway to the Asian Markets

Said Tom Griffin, Senior Vice President of Corporate Development at Demandware:

“The BitPay integration gives Demandware customers access to another innovative solution to effectively meet evolving consumer demands. With BitPay, our joint customers can offer another payment option to their customers, further enhancing the consumer shopping experience.”

Demandware Inc is publicly traded on the New York Stock Exchange under the symbol DWRE. It has a market cap of $1.91 billion. Like other e-commerce platforms recently electing to accept Bitcoin, such as Expedia, they have had trouble turning a profit. The stock has not kept pace with gains in the broader market over the past 12 months.