Bitcoin as an Asset Class? InvestYourWay Adds Them to Managed Portfolios
- InvestYourWay is adding bitcoins to its available assets allowing account holders to build portfolios that include the cryptocurrency.

Providing an innovative approach to portfolio management, InvestYourWay is one of a growing list of fintech startups using technology to offer improved financial services to retail investors. They have also shown their affinity and support for the overall alternative finance space as they partnered with CrowdCube to raise capital in an equity crowdfunding campaign. Continuing that trend, InvestYourWay announced that they have added bitcoin as an available asset class for building long-term investment portfolios.
Michael Newell, CEO of InvestYourWay
Michael Newell, CEO of InvestYourWay, stated to Finance Magnates that the addition of bitcoin came as a result of the customer demand for it. He explained that their platform is set up so that customers choose their investment interests, such as types of sectors, regions and assets they want to invest in and their risk tolerance. They are also provided the ability to add individual asset types like UK property and gold, as well as make requests for additional investment types that aren’t listed. In relation to bitcoin, Newell commented, “Of requests for new products, bitcoin was requested time and time again," which led to its addition.
Currently, InvestYourWay has an exclusive partnership with UK CFD and FX broker, IG Markets. As such, their bespoke portfolio management service is made available to IG account holders, as well as builds portfolios using CFDs available from the broker. Newell explained that IG created a new version of CFDs specifically for InvestYourWay that don’t allow Leverage Leverage In financial trading, leverage is a loan supplied by a broker, which facilitates a trader in being able to control a relatively large amount of money with a significantly lesser initial investment. Leverage therefore allows traders to make a much greater return on investment compared to trading without any leverage. Traders seek to make a profit from movements in financial markets, such as stocks and currencies.Trading without any leverage would greatly diminish the potential rewards, so traders In financial trading, leverage is a loan supplied by a broker, which facilitates a trader in being able to control a relatively large amount of money with a significantly lesser initial investment. Leverage therefore allows traders to make a much greater return on investment compared to trading without any leverage. Traders seek to make a profit from movements in financial markets, such as stocks and currencies.Trading without any leverage would greatly diminish the potential rewards, so traders Read this Term, and thereby exclude the margin fees usually associated with the trading instruments. Like other assets used for building portfolios, InvestYourWay uses IG’s CFD version of bitcoins that tracks its underlying price.
InvestYourWay allows users to buy bitcoins in a managed structure - Michael Newell
According to Newell, InvestYourWay believes that one of the innovations they are able to provide for retail investors is an easy way to purchase assets that are often difficult to acquire in the open markets. In this regard, he stated that “InvestYourWay allows users to buy bitcoins in a managed structure” that is part of their greater portfolio and limits the need of buying and storing them in a separate account or bitcoin wallet.
Due to its Volatility Volatility In finance, volatility refers to the amount of change in the rate of a financial instrument, such as commodities, currencies, stocks, over a given time period. Essentially, volatility describes the nature of an instrument’s fluctuation; a highly volatile security equates to large fluctuations in price, and a low volatile security equates to timid fluctuations in price. Volatility is an important statistical indicator used by financial traders to assist them in developing trading systems. Traders In finance, volatility refers to the amount of change in the rate of a financial instrument, such as commodities, currencies, stocks, over a given time period. Essentially, volatility describes the nature of an instrument’s fluctuation; a highly volatile security equates to large fluctuations in price, and a low volatile security equates to timid fluctuations in price. Volatility is an important statistical indicator used by financial traders to assist them in developing trading systems. Traders Read this Term, InvestYourWay is currently limiting investing in bitcoins to account holders that have higher levels of experience or have elected that they have a high risk tolerance. For those that do choose to invest in bitcoins, allocation is based on how it correlates to a user’s overall portfolio. Newell explained that bitcoins, like other ‘add-on’ securities, can account for up to 25% of an account holder’s portfolio, but this figure is typically lower.
Providing an innovative approach to portfolio management, InvestYourWay is one of a growing list of fintech startups using technology to offer improved financial services to retail investors. They have also shown their affinity and support for the overall alternative finance space as they partnered with CrowdCube to raise capital in an equity crowdfunding campaign. Continuing that trend, InvestYourWay announced that they have added bitcoin as an available asset class for building long-term investment portfolios.
Michael Newell, CEO of InvestYourWay
Michael Newell, CEO of InvestYourWay, stated to Finance Magnates that the addition of bitcoin came as a result of the customer demand for it. He explained that their platform is set up so that customers choose their investment interests, such as types of sectors, regions and assets they want to invest in and their risk tolerance. They are also provided the ability to add individual asset types like UK property and gold, as well as make requests for additional investment types that aren’t listed. In relation to bitcoin, Newell commented, “Of requests for new products, bitcoin was requested time and time again," which led to its addition.
Currently, InvestYourWay has an exclusive partnership with UK CFD and FX broker, IG Markets. As such, their bespoke portfolio management service is made available to IG account holders, as well as builds portfolios using CFDs available from the broker. Newell explained that IG created a new version of CFDs specifically for InvestYourWay that don’t allow Leverage Leverage In financial trading, leverage is a loan supplied by a broker, which facilitates a trader in being able to control a relatively large amount of money with a significantly lesser initial investment. Leverage therefore allows traders to make a much greater return on investment compared to trading without any leverage. Traders seek to make a profit from movements in financial markets, such as stocks and currencies.Trading without any leverage would greatly diminish the potential rewards, so traders In financial trading, leverage is a loan supplied by a broker, which facilitates a trader in being able to control a relatively large amount of money with a significantly lesser initial investment. Leverage therefore allows traders to make a much greater return on investment compared to trading without any leverage. Traders seek to make a profit from movements in financial markets, such as stocks and currencies.Trading without any leverage would greatly diminish the potential rewards, so traders Read this Term, and thereby exclude the margin fees usually associated with the trading instruments. Like other assets used for building portfolios, InvestYourWay uses IG’s CFD version of bitcoins that tracks its underlying price.
InvestYourWay allows users to buy bitcoins in a managed structure - Michael Newell
According to Newell, InvestYourWay believes that one of the innovations they are able to provide for retail investors is an easy way to purchase assets that are often difficult to acquire in the open markets. In this regard, he stated that “InvestYourWay allows users to buy bitcoins in a managed structure” that is part of their greater portfolio and limits the need of buying and storing them in a separate account or bitcoin wallet.
Due to its Volatility Volatility In finance, volatility refers to the amount of change in the rate of a financial instrument, such as commodities, currencies, stocks, over a given time period. Essentially, volatility describes the nature of an instrument’s fluctuation; a highly volatile security equates to large fluctuations in price, and a low volatile security equates to timid fluctuations in price. Volatility is an important statistical indicator used by financial traders to assist them in developing trading systems. Traders In finance, volatility refers to the amount of change in the rate of a financial instrument, such as commodities, currencies, stocks, over a given time period. Essentially, volatility describes the nature of an instrument’s fluctuation; a highly volatile security equates to large fluctuations in price, and a low volatile security equates to timid fluctuations in price. Volatility is an important statistical indicator used by financial traders to assist them in developing trading systems. Traders Read this Term, InvestYourWay is currently limiting investing in bitcoins to account holders that have higher levels of experience or have elected that they have a high risk tolerance. For those that do choose to invest in bitcoins, allocation is based on how it correlates to a user’s overall portfolio. Newell explained that bitcoins, like other ‘add-on’ securities, can account for up to 25% of an account holder’s portfolio, but this figure is typically lower.