KOLs lose influence; communities and project integrity now drive memecoin success.
Liquidity fragmentation and bot activity reshape the memecoin landscape in 2025.
The memecoin market, once the playground of
viral trends and overnight riches, is entering a new phase. In 2024, it
ballooned into a $60 billion ecosystem, according to BDC Consulting—a 169%
surge driven by coins like Dogecoin, valued at $35.91 billion, Shiba Inu at
$8.97 billion, and PEPE at $6.12 billion. But this explosion has brought
saturation. Thousands of tokens now flood platforms like Ethereum and Solana,
fragmenting liquidity and thinning investor focus.
This crowded market has sharpened investor
expectations. No longer will a meme and a mascot suffice. The winning tokens
now build trust—through transparency, accountability, and community engagement.
CAPTAINBNB is one such example. Its 100%
circulating supply and renounced contracts signalled integrity, helping it
build a loyal base. This kind of trust—backed by open AMAs, clear roadmaps, and
genuine developer commitment—often sustains projects through downturns. In
contrast, countless memecoins launched with fanfare in 2023–24 are now abandoned,
unable to survive a single market dip.
The Decline of Influencer Power
Key Opinion Leaders (KOLs) once ruled the
memecoin narrative. A tweet from a prominent name could spike a market cap to
$10 million overnight. But by 2025, skepticism has caught up. From my
experience speaking at Cointelegraph panels and watching the market closely,
over 60% of KOL-backed coins pump briefly before collapsing. Most fail to
sustain a $1 million market cap, let alone deliver returns.
Communities are growing wary. Past failures
of influencers are haunting new launches. On platforms like X, followers openly
question the motives of “clown” promoters. Even those with a million followers
struggle to raise momentum if their track record is marred by rugs or failed
projects.
In short, the influencer model is no longer
a guarantee. In many cases, it’s a liability
Where hype is fading, utility and
grassroots support are taking its place. Shiba Inu’s transformation offers a
blueprint—evolving into a broader ecosystem with ShibaSwap and Shibarium,
giving holders reasons to stay beyond the meme.
PEPE has also built around partnerships and
community-led initiatives. These projects prove that even memecoins can benefit
from real use cases in DeFi, gaming, or DAOs. Investors are noticing.
Communities that offer governance, creator monetization, or Web3 tooling are
starting to attract more serious participants.
Some projects are pivoting to super app
models that empower user decisions and foster participation. This bottom-up
governance reflects a maturing memecoin scene, where communities are not just
holders but stakeholders.
Another challenge in 2025 is the rise of
trading bots—particularly sniper bots—on decentralized exchanges. These tools
manipulate launches, grabbing tokens before retail traders can react, inflating
prices artificially before dumping them.
I’ve seen launches where bots scoop up
early supply, cause brief spikes, and leave latecomers holding the bag. In
response, projects are now deploying anti-bot tools and locking liquidity to
protect early investors. While not foolproof, these developments show that the
space is adapting, prioritizing fairness and sustainability.
Study: The role of community & KOLs in the first 40-50 days of a memecoin
Proven:
In the first 40-50 days of a memecoin,
40% of success = community: — posts — memes — hype — organic noise
While some tokens may not survive this
scrutiny, others could flourish. The prospect of memecoin ETFs or regulated
products isn’t far-fetched. But to succeed, projects will need more than clever
marketing—they’ll need transparency, compliance, and vision.
The Trust Era Begins
In 2025, memecoins are at a crossroads. The
frenzy of 10x gains is waning. Saturation has forced investors and developers
to recalibrate. What remains is a landscape where trust, not trend, determines
success.
KOLs can no longer drive sustained growth.
Trading bots pose structural threats. Regulation is tightening. And in this
complex terrain, the only lasting edge is a community built on truth, purpose,
and utility.
To developers: build with transparency,
plan for the long haul, and invite your community in. To investors: do your due
diligence, question hype, and look for teams that show up every day.
Ask yourself: What’s your trust metric in a
memecoin? Is it contract renouncement, team visibility, roadmap clarity, or
community voice? Whatever it is, let that guide your decisions. The market no
longer rewards shortcuts—but it still honors conviction.
The memecoin market, once the playground of
viral trends and overnight riches, is entering a new phase. In 2024, it
ballooned into a $60 billion ecosystem, according to BDC Consulting—a 169%
surge driven by coins like Dogecoin, valued at $35.91 billion, Shiba Inu at
$8.97 billion, and PEPE at $6.12 billion. But this explosion has brought
saturation. Thousands of tokens now flood platforms like Ethereum and Solana,
fragmenting liquidity and thinning investor focus.
This crowded market has sharpened investor
expectations. No longer will a meme and a mascot suffice. The winning tokens
now build trust—through transparency, accountability, and community engagement.
CAPTAINBNB is one such example. Its 100%
circulating supply and renounced contracts signalled integrity, helping it
build a loyal base. This kind of trust—backed by open AMAs, clear roadmaps, and
genuine developer commitment—often sustains projects through downturns. In
contrast, countless memecoins launched with fanfare in 2023–24 are now abandoned,
unable to survive a single market dip.
The Decline of Influencer Power
Key Opinion Leaders (KOLs) once ruled the
memecoin narrative. A tweet from a prominent name could spike a market cap to
$10 million overnight. But by 2025, skepticism has caught up. From my
experience speaking at Cointelegraph panels and watching the market closely,
over 60% of KOL-backed coins pump briefly before collapsing. Most fail to
sustain a $1 million market cap, let alone deliver returns.
Communities are growing wary. Past failures
of influencers are haunting new launches. On platforms like X, followers openly
question the motives of “clown” promoters. Even those with a million followers
struggle to raise momentum if their track record is marred by rugs or failed
projects.
In short, the influencer model is no longer
a guarantee. In many cases, it’s a liability
Where hype is fading, utility and
grassroots support are taking its place. Shiba Inu’s transformation offers a
blueprint—evolving into a broader ecosystem with ShibaSwap and Shibarium,
giving holders reasons to stay beyond the meme.
PEPE has also built around partnerships and
community-led initiatives. These projects prove that even memecoins can benefit
from real use cases in DeFi, gaming, or DAOs. Investors are noticing.
Communities that offer governance, creator monetization, or Web3 tooling are
starting to attract more serious participants.
Some projects are pivoting to super app
models that empower user decisions and foster participation. This bottom-up
governance reflects a maturing memecoin scene, where communities are not just
holders but stakeholders.
Another challenge in 2025 is the rise of
trading bots—particularly sniper bots—on decentralized exchanges. These tools
manipulate launches, grabbing tokens before retail traders can react, inflating
prices artificially before dumping them.
I’ve seen launches where bots scoop up
early supply, cause brief spikes, and leave latecomers holding the bag. In
response, projects are now deploying anti-bot tools and locking liquidity to
protect early investors. While not foolproof, these developments show that the
space is adapting, prioritizing fairness and sustainability.
Study: The role of community & KOLs in the first 40-50 days of a memecoin
Proven:
In the first 40-50 days of a memecoin,
40% of success = community: — posts — memes — hype — organic noise
While some tokens may not survive this
scrutiny, others could flourish. The prospect of memecoin ETFs or regulated
products isn’t far-fetched. But to succeed, projects will need more than clever
marketing—they’ll need transparency, compliance, and vision.
The Trust Era Begins
In 2025, memecoins are at a crossroads. The
frenzy of 10x gains is waning. Saturation has forced investors and developers
to recalibrate. What remains is a landscape where trust, not trend, determines
success.
KOLs can no longer drive sustained growth.
Trading bots pose structural threats. Regulation is tightening. And in this
complex terrain, the only lasting edge is a community built on truth, purpose,
and utility.
To developers: build with transparency,
plan for the long haul, and invite your community in. To investors: do your due
diligence, question hype, and look for teams that show up every day.
Ask yourself: What’s your trust metric in a
memecoin? Is it contract renouncement, team visibility, roadmap clarity, or
community voice? Whatever it is, let that guide your decisions. The market no
longer rewards shortcuts—but it still honors conviction.
Anndy Lian is an all-rounded business strategist in Asia. He has provided advisory across a variety of industries for local, international, public listed companies and governments. He is an early blockchain adopter and experienced serial entrepreneur, book author, investor, board member and keynote speaker.
Kraken Taps Alpaca for xStocks After Backed Finance Acquisition
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Executive Interview | Charlotte Bullock | Chief Product Officer, Bank of London | FMLS:25
Executive Interview | Charlotte Bullock | Chief Product Officer, Bank of London | FMLS:25
Executive Interview | Charlotte Bullock | Chief Product Officer, Bank of London | FMLS:25
Executive Interview | Charlotte Bullock | Chief Product Officer, Bank of London | FMLS:25
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Charlotte reflects on the Summit so far and talks about the culture inside fintech banks today. We look at the pressures that come with scaling, and how firms can hold onto the nimble approach that made them stand out early on.
We also cover the state of payments ahead of her appearance on the payments roundtable: the blockages financial firms face, the areas that still need fixing, and what a realistic solution looks like in 2026.
In this interview, we sat down with Charlotte Bullock, Head of Product at The Bank of London, previously at SAP and now shaping product at one of the sector’s most ambitious new banking players.
Charlotte reflects on the Summit so far and talks about the culture inside fintech banks today. We look at the pressures that come with scaling, and how firms can hold onto the nimble approach that made them stand out early on.
We also cover the state of payments ahead of her appearance on the payments roundtable: the blockages financial firms face, the areas that still need fixing, and what a realistic solution looks like in 2026.
In this interview, we sat down with Charlotte Bullock, Head of Product at The Bank of London, previously at SAP and now shaping product at one of the sector’s most ambitious new banking players.
Charlotte reflects on the Summit so far and talks about the culture inside fintech banks today. We look at the pressures that come with scaling, and how firms can hold onto the nimble approach that made them stand out early on.
We also cover the state of payments ahead of her appearance on the payments roundtable: the blockages financial firms face, the areas that still need fixing, and what a realistic solution looks like in 2026.
In this interview, we sat down with Charlotte Bullock, Head of Product at The Bank of London, previously at SAP and now shaping product at one of the sector’s most ambitious new banking players.
Charlotte reflects on the Summit so far and talks about the culture inside fintech banks today. We look at the pressures that come with scaling, and how firms can hold onto the nimble approach that made them stand out early on.
We also cover the state of payments ahead of her appearance on the payments roundtable: the blockages financial firms face, the areas that still need fixing, and what a realistic solution looks like in 2026.
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We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
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Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
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We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
