Cryptocurrency exchange Bitget has inked a new partnership with Spain's top-tier football league, LALIGA, becoming its official crypto partner for Eastern, Southeast Asian, and Latin American regions. The collaboration, unveiled at the Token2049 event in Singapore, marks Bitget's move into the sports sector across emerging markets.

Bitget Secures Official Crypto Partnership with LALIGA

The multi-million dollar agreement grants Bitget extensive exposure to LALIGA's massive global fanbase, while the football organization stands to benefit from comprehensive Web3 solutions. This partnership aligns with Bitget's “Make It Count” philosophy, which emphasizes achieving greatness through perseverance and positive passion.

LALIGA, known for attracting top-tier talent like Mbappé, Vinícius Jr, and Lewandowski, has been at the forefront of technological innovation in sports. The league has previously implemented AI, VR, Big Data, and machine learning to enhance game strategies and performance analysis.

“Over the last decade, digitalization and innovation have been among LALIGA's priorities,” Javier Tebas, president of LALIGA, commented on the partnership. “Last season, we made this a priority under the umbrella of our New Era, which emphasized technology: we want to be pioneers, and we are committed to it.”

The partnership coincides with Bitget celebrating its sixth anniversary and reaching 45 million users worldwide. For comparison, just a year ago, this figure was nearly 15 million. The exchange also announced that it has become one of the top four in terms of trading volume.

In the meantime, the Bitget Wallet app surpassed 12 million users and announced the integration of Web2 platforms, including Google Pay and Apple Pay.

“Partnering with LALIGA allows us to accelerate the growth of crypto in sports, bringing new opportunities for fans and athletes alike,” added Gracy Chen, CEO at Bitget. “We believe this collaboration will enhance the experience for over a billion people as it sets a path for broader adoption of Web3 in emerging markets.”

Bitget Expands Sports Collaborations

Bitget, a cryptocurrency platform based in Seychelles, is no stranger to sports partnerships, having teamed up with prominent figures in the past. In October 2022, the platform announced soccer legend Lionel Messi as one of its ambassadors, marking a significant step in leveraging sports figures to enhance its brand visibility.

This year, Bitget extended its MakeItCount campaign by partnering with Turkish athletes Buse Tosun Çavuşoğlu from the wrestling team, Samet Gümüş from the boxing team, and İlkin Aydın from the volleyball team. Originally featuring Messi, the campaign aims to empower the Turkish user base of Bitget, illustrating the exchange 's ongoing commitment to integrating sports into its promotional activities.