TechFinancials (AIM:TECH), the first publicly listed binary options software developer, announced today that it has successfully established its position as preferred software provider for liquidity providers operating in the US binary options market. This follows a successful first day of trading through Cantor Exchange, the US regulated retail-focused binary options exchange owned by Cantor Fitzgerald, through which TechFinancials is collaborating as an independent software vendor.
In a March pre-IPO interview with Finance Magnates, the co-Ceos and founders of TechFinancials described the partnership with Cantor to expand the lucrative American market as central to the firm’s growth strategy. Following a six-month initial integration period, TechFinancials went live with the Exchange on March 23, 2015.
The race for reasserting control over the US binary options market is vital for all the leading technology developers. Cantor Exchange, in particular, has served as a beachhead for retail binary options on the American shore. Last month, both SpotOption and TRADOLOGIC announced that they were already operating at the venue.
To its advantage, TechFinancials says its pricing technology allows it to value options accurately even in complex situations such as demanded by American financial regulation. The firm says its experience in pricing binary options provided a highly successful first day as liquidity providers on the back of significant trading volumes.
TechFinancial also revealed that it had started discussions with potential Introducing Brokers (“IB’s”) to use an integrated solution with Cantor allowing them to serve traders who wish to trade binary options on the Cantor Exchange.
TechFinancials’ Directors say that they believe that newly regulated markets such as the US have high growth potential, and the company’s expansion into the US market marks an important phase in its development. Additionally, the increase in regulation through operations such as Cantor Exchange will help increase barriers to entry for new competitors looking to establish themselves in this market, as well as current competitors who currently only produce simple products for unregulated markets.
Richard Jaycobs, President of Cantor Exchange, said: “Our business model is based on offering open access to our Cantor Direct FIX-based API thereby optimizing liquidity, transparency and cost efficiency for traders. As a valued independent software vendor, TechFinancials is contributing an advanced, yet simple and user-friendly interface to complement our unique world-class mobile trading platform for web, Apple® and Android® devices. This will ensure that Cantor Exchange traders experience superb functionality, whether connecting directly to us or using technology provided by our ISV partners.”
Commenting on the agreement, Asaf Lahav, Group CEO of TechFinancials, said: “TechFinancials is very pleased to have been appointed by Cantor Exchange as its independent software vendor. TechFinancials’ ability to provide for liquidity providers on the Exchange, supported by our software platform, demonstrates the strength and technological advancement of the TechFinancials pricing engine compared to other industry players. We are particularly pleased to have entered such a high growth market such as the US and we look to further extend our footprint in this important growth region.
The Board is pleased to have already delivered in key areas of our commitment to shareholders, particularly in relation to the growth strategy to enter new regulated markets with a high growth potential; which we set out at our IPO.”
Cantor Exchange has also recently started to offer gold binary contracts (as at 30 March 2015), using the TechFinancials’ technology to supply further liquidity to Cantor Exchange contracts.