Coming from the gaming industry's client side, Mickey Winitsky charts his course for the binary options developer.
MarketsPulse is a significant player in the busy field of technology providers for binary options brands. Working primarily in the Asian market, it has managed to position itself as a high quality brand. MarketsPulse has recently experienced a shake-up in its executive management. A new Chief Executive Officer (CEO), Mickey Winitsky, was appointed after the firm’s founder, Rachely Esman, stepped down from the role and became the Chairman.
Winitsky has over a decade of experience in online client acquisition, technology and B2B services having operated in the gaming, social and financial trading fields in various roles. He also has entrepreneurial experience having co-established a U.S licensed online casino. Finance Magnates sat down with the new CEO at his office to learn about his views and plans for the firm.
Involved in the gaming industry during the implementation of several Regulation changes, Winitsky explained that he joined the firm due to its “white-hat” reputation in the sometimes questionable binary options industry, and that it is not about to change. He said: “My experience has taught me that the strongest survive and choosing a technology company with the same belief is key. It was refreshing to know MarketsPulse is committed to providing a solution that will meet regulatory requirements and this will never change.”
He added that the firm conducts due diligence prior to any partnership and “believes in providing a transparent and trusted solution - to traders, partners, employees, and regulators.” This convinced Winitsky that MarketsPulse is built for the long run.
The firm’s founders chose Winitsky based on the vast experience he has gathered in the gaming segment and during a similar evolution as binary options is presently undergoing. “It was important for the founders that I knew and understood the progress that is similar to the financial industry," Winitsky explained.
Going Forward
Founded and managed by programmers, up until now MarketsPulse has focused more on the technology development and financial side of the business. With the new CEO coming from the client side of the B2B relationship, it will naturally shift to the needed supporting services.
A new “Client Success Team” has been formed - focusing on each client individually and helps with developing and implementing a B2C strategy. The new CEO will add services that focus on customer needs on three levels:
Planning – create and assist the client with their binary option strategy to ensure that a suitable infrastructure will be put into place
Execution - trader acquisition support and training at client premises
However, Winitsky promised that the firm will continue to focus on its core, technology and finance, which has brought MarketsPulse success thus far. “We will continue to invest in providing our Risk Management services and best-of-breed pricing engine that is predictive and dynamic, and able to provide the highest payouts while still benefitting the broker.”
As for the firm’s longer term goals, those will be evaluated by Winitsky together with his management and will be revealed during the upcoming months. The new CEO shared that MarketsPulse will work to strengthen its unique in-house desktop application, a different approach in offering the web focused binary options industry, said to be very popular in Asia. It will continue to focus on Asia, with special focus on the Japanese market, based on its reputation as the only foreign provider used by licensed binary operators in the heavily regulated region.
“MarketsPulse has invested a lot into the technology and financial services over the years. In general, we will continue to give our clients a well-rounded (360 degrees) solution, to further increase their success.”
The firm is also busy working on new offerings, the CEO revealed to Finance Magnates. MarketsPulse is going to create the next generation of its Business Intelligence (BI) system and an exclusive very short- term option. “We've just launched a 15 second option with 100% payout. It's an exciting product which further accommodates to traders looking short-term trading and is a result of market demand shown from in-depth R&D,” said Winitsky.
MarketsPulse is a significant player in the busy field of technology providers for binary options brands. Working primarily in the Asian market, it has managed to position itself as a high quality brand. MarketsPulse has recently experienced a shake-up in its executive management. A new Chief Executive Officer (CEO), Mickey Winitsky, was appointed after the firm’s founder, Rachely Esman, stepped down from the role and became the Chairman.
Winitsky has over a decade of experience in online client acquisition, technology and B2B services having operated in the gaming, social and financial trading fields in various roles. He also has entrepreneurial experience having co-established a U.S licensed online casino. Finance Magnates sat down with the new CEO at his office to learn about his views and plans for the firm.
Involved in the gaming industry during the implementation of several Regulation changes, Winitsky explained that he joined the firm due to its “white-hat” reputation in the sometimes questionable binary options industry, and that it is not about to change. He said: “My experience has taught me that the strongest survive and choosing a technology company with the same belief is key. It was refreshing to know MarketsPulse is committed to providing a solution that will meet regulatory requirements and this will never change.”
He added that the firm conducts due diligence prior to any partnership and “believes in providing a transparent and trusted solution - to traders, partners, employees, and regulators.” This convinced Winitsky that MarketsPulse is built for the long run.
The firm’s founders chose Winitsky based on the vast experience he has gathered in the gaming segment and during a similar evolution as binary options is presently undergoing. “It was important for the founders that I knew and understood the progress that is similar to the financial industry," Winitsky explained.
Going Forward
Founded and managed by programmers, up until now MarketsPulse has focused more on the technology development and financial side of the business. With the new CEO coming from the client side of the B2B relationship, it will naturally shift to the needed supporting services.
A new “Client Success Team” has been formed - focusing on each client individually and helps with developing and implementing a B2C strategy. The new CEO will add services that focus on customer needs on three levels:
Planning – create and assist the client with their binary option strategy to ensure that a suitable infrastructure will be put into place
Execution - trader acquisition support and training at client premises
However, Winitsky promised that the firm will continue to focus on its core, technology and finance, which has brought MarketsPulse success thus far. “We will continue to invest in providing our Risk Management services and best-of-breed pricing engine that is predictive and dynamic, and able to provide the highest payouts while still benefitting the broker.”
As for the firm’s longer term goals, those will be evaluated by Winitsky together with his management and will be revealed during the upcoming months. The new CEO shared that MarketsPulse will work to strengthen its unique in-house desktop application, a different approach in offering the web focused binary options industry, said to be very popular in Asia. It will continue to focus on Asia, with special focus on the Japanese market, based on its reputation as the only foreign provider used by licensed binary operators in the heavily regulated region.
“MarketsPulse has invested a lot into the technology and financial services over the years. In general, we will continue to give our clients a well-rounded (360 degrees) solution, to further increase their success.”
The firm is also busy working on new offerings, the CEO revealed to Finance Magnates. MarketsPulse is going to create the next generation of its Business Intelligence (BI) system and an exclusive very short- term option. “We've just launched a 15 second option with 100% payout. It's an exciting product which further accommodates to traders looking short-term trading and is a result of market demand shown from in-depth R&D,” said Winitsky.
US Operator of Binary Option Brands Fined $516K for $10M Scam
Network, Learn, Grow | FMAS:24
Network, Learn, Grow | FMAS:24
Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
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Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
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Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
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Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
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Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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