Exclusive: 24Option Signs Sponsorship Deal with "The Notorious" Conor McGregor
- The broker has signed the UFC champion, building on its dynamic sponsorship strategy.

24option, one of the biggest brands in the binary options business, has taken another leap in expanding its client base - it is now well set to attract fans of martial arts through the recent sponsorship deal it has inked with the popular Irish martial artist Conor McGregor.
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The move is in line with 24option’s past efforts to increase brand awareness, and aims to continue its search for new opportunities to further enhance its presence in the Online Trading Online Trading Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more money being spent on advertisements and sponsorships to attract potential traders. Secondly, more traders are aware of the ease in applying for online accounts; the low barrier to entry now means a trader only needs to deposit virtually as little as one wants in order to places trades. Thirdly, the improvement of financial technology, better performing hardware and software, leading to quick and consistent execution, which in turn is helped by higher liquidity, and reduced trading costs such spreads and commissions, have fueled the retail trading industry immensely. How to Trade Online?Before the emergence of the Internet, traders would have to place trades over the phone, which could be rather cumbersome, especially if one wanted to place multiple trades in a short space of time. Indeed, online trading has opened a new field of trading in the form of foreign exchange scalping, whether manually, or by way of automated trading robots. An example of online trading is the trading the foreign exchange market with a forex broker, using a platform which the broker will provide. The trader installs the platform on their computer, and they are given the information and tools needed to start trading. The most common online retail platform for forex trading is known as MetaTrader 4 (MT4). Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more money being spent on advertisements and sponsorships to attract potential traders. Secondly, more traders are aware of the ease in applying for online accounts; the low barrier to entry now means a trader only needs to deposit virtually as little as one wants in order to places trades. Thirdly, the improvement of financial technology, better performing hardware and software, leading to quick and consistent execution, which in turn is helped by higher liquidity, and reduced trading costs such spreads and commissions, have fueled the retail trading industry immensely. How to Trade Online?Before the emergence of the Internet, traders would have to place trades over the phone, which could be rather cumbersome, especially if one wanted to place multiple trades in a short space of time. Indeed, online trading has opened a new field of trading in the form of foreign exchange scalping, whether manually, or by way of automated trading robots. An example of online trading is the trading the foreign exchange market with a forex broker, using a platform which the broker will provide. The trader installs the platform on their computer, and they are given the information and tools needed to start trading. The most common online retail platform for forex trading is known as MetaTrader 4 (MT4). Read this Term industry. 24option already has several partnerships across Europe with leading teams such as FC Juventus, as well as German tennis legend Boris Becker.
The full financial details of the deal were not disclosed but 24option has revealed to Finance Magnates reporters that the agreement is for 6 months but could be extended for extra seasons. Under the deal terms, Conor McGregor will become 24option’s official partner. This would allow the brand to take advantage of advertising opportunities across McGregor’s channels of communication.
The Notorious Bio
According to a statement issued exclusively to Finance Magnates, Emma Morris, Partnership Director at 24option, commenetd: “We are delighted to announce Conor McGregor "the Notorious" as our partner. We decided to partner with Conor because of his strong character. He is number one and fierce. He is fearless and strong. He has one of the strongest sporting characters’ traits in our most desired markets. He is fierce and a true fighting champion and his fame is due to his strength, perseverance and character as an athlete. We share the same traits.”
Conor McGregor is indeed a legendary player in the world of martial arts, and is currently signed to the Ultimate Fighting Championship (UFC). The champion was born in 14 July 1988 in Dublin, Ireland. At the age of 18, in 2008, the young man was noticed as a young star after he had his first professional MMA bout, as a lightweight, defeating Gary Morris with a second-round TKO. In February 2013, the UFC announced that it had signed McGregor to a multi-fight contract. Last year, McGregor defeated Aldo by first-round knockout at UFC 194 to become the UFC Undisputed Featherweight Champion and the first Irish-born champion in UFC history. Moreover, McGregor had also won several major championship titles.
Mutually Beneficial Relationship
Regarding how effective such sponsorships are, it may be difficult sometimes to track related metrics in order to measure the results and overall campaign success. Nonetheless, there are almost always intangible benefits, that cannot necessarily be measured but nonetheless affect the bottom-line.
In addition, such sponsorships are often a mutually beneficial partnership. The sponsored star gains financial benefits, which could prove to be an alternative income source, especially with increasing numbers of big sponsors reducing the scope of their activities. At the same time, brokers benefit from raising brand awareness and exposure while conveying a message of strength to existing and prospective customers.
24option, one of the biggest brands in the binary options business, has taken another leap in expanding its client base - it is now well set to attract fans of martial arts through the recent sponsorship deal it has inked with the popular Irish martial artist Conor McGregor.
The FM London Summit is almost here. Register today!
The move is in line with 24option’s past efforts to increase brand awareness, and aims to continue its search for new opportunities to further enhance its presence in the Online Trading Online Trading Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more money being spent on advertisements and sponsorships to attract potential traders. Secondly, more traders are aware of the ease in applying for online accounts; the low barrier to entry now means a trader only needs to deposit virtually as little as one wants in order to places trades. Thirdly, the improvement of financial technology, better performing hardware and software, leading to quick and consistent execution, which in turn is helped by higher liquidity, and reduced trading costs such spreads and commissions, have fueled the retail trading industry immensely. How to Trade Online?Before the emergence of the Internet, traders would have to place trades over the phone, which could be rather cumbersome, especially if one wanted to place multiple trades in a short space of time. Indeed, online trading has opened a new field of trading in the form of foreign exchange scalping, whether manually, or by way of automated trading robots. An example of online trading is the trading the foreign exchange market with a forex broker, using a platform which the broker will provide. The trader installs the platform on their computer, and they are given the information and tools needed to start trading. The most common online retail platform for forex trading is known as MetaTrader 4 (MT4). Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more money being spent on advertisements and sponsorships to attract potential traders. Secondly, more traders are aware of the ease in applying for online accounts; the low barrier to entry now means a trader only needs to deposit virtually as little as one wants in order to places trades. Thirdly, the improvement of financial technology, better performing hardware and software, leading to quick and consistent execution, which in turn is helped by higher liquidity, and reduced trading costs such spreads and commissions, have fueled the retail trading industry immensely. How to Trade Online?Before the emergence of the Internet, traders would have to place trades over the phone, which could be rather cumbersome, especially if one wanted to place multiple trades in a short space of time. Indeed, online trading has opened a new field of trading in the form of foreign exchange scalping, whether manually, or by way of automated trading robots. An example of online trading is the trading the foreign exchange market with a forex broker, using a platform which the broker will provide. The trader installs the platform on their computer, and they are given the information and tools needed to start trading. The most common online retail platform for forex trading is known as MetaTrader 4 (MT4). Read this Term industry. 24option already has several partnerships across Europe with leading teams such as FC Juventus, as well as German tennis legend Boris Becker.
The full financial details of the deal were not disclosed but 24option has revealed to Finance Magnates reporters that the agreement is for 6 months but could be extended for extra seasons. Under the deal terms, Conor McGregor will become 24option’s official partner. This would allow the brand to take advantage of advertising opportunities across McGregor’s channels of communication.
The Notorious Bio
According to a statement issued exclusively to Finance Magnates, Emma Morris, Partnership Director at 24option, commenetd: “We are delighted to announce Conor McGregor "the Notorious" as our partner. We decided to partner with Conor because of his strong character. He is number one and fierce. He is fearless and strong. He has one of the strongest sporting characters’ traits in our most desired markets. He is fierce and a true fighting champion and his fame is due to his strength, perseverance and character as an athlete. We share the same traits.”
Conor McGregor is indeed a legendary player in the world of martial arts, and is currently signed to the Ultimate Fighting Championship (UFC). The champion was born in 14 July 1988 in Dublin, Ireland. At the age of 18, in 2008, the young man was noticed as a young star after he had his first professional MMA bout, as a lightweight, defeating Gary Morris with a second-round TKO. In February 2013, the UFC announced that it had signed McGregor to a multi-fight contract. Last year, McGregor defeated Aldo by first-round knockout at UFC 194 to become the UFC Undisputed Featherweight Champion and the first Irish-born champion in UFC history. Moreover, McGregor had also won several major championship titles.
Mutually Beneficial Relationship
Regarding how effective such sponsorships are, it may be difficult sometimes to track related metrics in order to measure the results and overall campaign success. Nonetheless, there are almost always intangible benefits, that cannot necessarily be measured but nonetheless affect the bottom-line.
In addition, such sponsorships are often a mutually beneficial partnership. The sponsored star gains financial benefits, which could prove to be an alternative income source, especially with increasing numbers of big sponsors reducing the scope of their activities. At the same time, brokers benefit from raising brand awareness and exposure while conveying a message of strength to existing and prospective customers.