Since 2000, Tony has been advising a number of leading financial services providers on strategies for messaging, market positioning and audience engagement. Having successfully navigated two global recessions and the pandemic, Tony has first-hand experience of the challenges faced by the industry, including CFD and FX brokers, when it comes to maintaining relevance and a narrative with their clients - both at a retail and institutional level. With a blend of product and deep market knowledge, he is now recognised for his reputation as one of the go-to contacts for mainstream journalists seeking concise financial markets insights as well as for clients seeking astute messaging management.