As Finance Magnates reported, for the calendar quarter ended on the 31st of March 2020, IG US reported that it had 4,281 active non-discretionary trading accounts. According to Finance Magnates Intelligence, this growth was unmatched by other brokers within the United States.
Following on from this, Finance Magnates reached out to IG US to find out more on these figures. When asked how the trading provider achieved such strong results, the company said that the results were, in large part, due to its superior product and service offering.
“We’re able to deliver an award-winning trading experience at a lower cost – we’re 20% cheaper on the EUR/USD vs. the top two U.S. brokers, for example – while providing 24-hour support,” Conor Shea, Head of US Marketing at IG said.
“U.S. FX traders have responded with resounding positivity to our high-touch client service, low spreads, and superior execution. Traders have expressed great appreciation that they can call us 24-hours a day if they have any questions – from account opening to execution questions, a dedicated trading expert is available to answer their questions.”
The US FX market was stagnant
According to Shea, when IG US entered the FX market in the country, the market was significantly underserved. As Finance Magnates has covered extensively, following the implementation of the Dodd-Frank Act in 2010, many brokers left the US market, leaving only a few players.
However, as regulators across the world have either tightened regulation, such as in Europe or are looking to do so, like in Australia, the United States no longer seems like such a harsh jurisdiction for FX trading.
“There was an overall lack of competition, which created higher prices and lower-level service for traders before we entered the U.S. market. We have been able to disrupt this stagnant market place by offering a better product, with better service, and better pricing,” Shea added.
“From a marketing perspective, our deep understanding of our core audience has enabled us to build a powerful digital foundation that delivers our message of our best-in-class trading experience directly to our target audience. We place a major emphasis on the entire customer journey and are able to provide the appropriate message at the appropriate touchpoints throughout this journey.”
“Yes – we do expect to continue achieving our unmatched growth in the U.S. market,” Shea outlined. “Our superior product and best-in-class trading experience combined with our advanced marketing operations will allow us to continue the rapid expansion of our U.S. market share.
“We were on a strong growth trajectory before the increased volatility in March, where we captured an outsized portion of the surge in demand, and we have maintained this pace since and expect another strong quarter in Q2.”
Continued growth of the US FX market
Overall, the US market is growing, and, according to Finance Magnates Intelligence, is now performing better than before the Dodd-Frank Act was implemented. This was evident in the total number of active accounts in the first quarter of this year, which was 167,608.
This is the largest number of active non-discretionary retail FX customer accounts in the history of the forex market in the United States – even before the implementation of the Dodd-Frank Act and the accounts held by IG US in Q1 2020 contributed to slightly more than 2.5 per cent. Is it likely that this growth will continue? According to Shea, the answer is yes.
“We do expect to see continued growing engagement in the U.S. FX market. Overall market participation was at or near a low point when we entered the U.S. market. Some of this was the impact of regulation, as you mention, but the main end result was a lack of competition in the U.S. market. We are proud to play a part in offering U.S. FX traders a better overall trading experience, which we hope will continue to lead to an overall increase in market engagement.”
As Finance Magnates reported, for the calendar quarter ended on the 31st of March 2020, IG US reported that it had 4,281 active non-discretionary trading accounts. According to Finance Magnates Intelligence, this growth was unmatched by other brokers within the United States.
Following on from this, Finance Magnates reached out to IG US to find out more on these figures. When asked how the trading provider achieved such strong results, the company said that the results were, in large part, due to its superior product and service offering.
“We’re able to deliver an award-winning trading experience at a lower cost – we’re 20% cheaper on the EUR/USD vs. the top two U.S. brokers, for example – while providing 24-hour support,” Conor Shea, Head of US Marketing at IG said.
“U.S. FX traders have responded with resounding positivity to our high-touch client service, low spreads, and superior execution. Traders have expressed great appreciation that they can call us 24-hours a day if they have any questions – from account opening to execution questions, a dedicated trading expert is available to answer their questions.”
The US FX market was stagnant
According to Shea, when IG US entered the FX market in the country, the market was significantly underserved. As Finance Magnates has covered extensively, following the implementation of the Dodd-Frank Act in 2010, many brokers left the US market, leaving only a few players.
However, as regulators across the world have either tightened regulation, such as in Europe or are looking to do so, like in Australia, the United States no longer seems like such a harsh jurisdiction for FX trading.
“There was an overall lack of competition, which created higher prices and lower-level service for traders before we entered the U.S. market. We have been able to disrupt this stagnant market place by offering a better product, with better service, and better pricing,” Shea added.
“From a marketing perspective, our deep understanding of our core audience has enabled us to build a powerful digital foundation that delivers our message of our best-in-class trading experience directly to our target audience. We place a major emphasis on the entire customer journey and are able to provide the appropriate message at the appropriate touchpoints throughout this journey.”
“Yes – we do expect to continue achieving our unmatched growth in the U.S. market,” Shea outlined. “Our superior product and best-in-class trading experience combined with our advanced marketing operations will allow us to continue the rapid expansion of our U.S. market share.
“We were on a strong growth trajectory before the increased volatility in March, where we captured an outsized portion of the surge in demand, and we have maintained this pace since and expect another strong quarter in Q2.”
Continued growth of the US FX market
Overall, the US market is growing, and, according to Finance Magnates Intelligence, is now performing better than before the Dodd-Frank Act was implemented. This was evident in the total number of active accounts in the first quarter of this year, which was 167,608.
This is the largest number of active non-discretionary retail FX customer accounts in the history of the forex market in the United States – even before the implementation of the Dodd-Frank Act and the accounts held by IG US in Q1 2020 contributed to slightly more than 2.5 per cent. Is it likely that this growth will continue? According to Shea, the answer is yes.
“We do expect to see continued growing engagement in the U.S. FX market. Overall market participation was at or near a low point when we entered the U.S. market. Some of this was the impact of regulation, as you mention, but the main end result was a lack of competition in the U.S. market. We are proud to play a part in offering U.S. FX traders a better overall trading experience, which we hope will continue to lead to an overall increase in market engagement.”
Orfinex Adds Financial Commission's Membership for Dispute Resolution
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Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔