VVS Finance & Crypto.com Partner to Help Users Easily Spend DeFi Yield
Wednesday,18/06/2025|20:38GMTby
FM
A key feature that aims to simplify the DeFi experience for VVS users.
The Cronos blockchain-based decentralized exchange and DeFi platform VVS Finance is expanding its “Auto Harvest” feature for yield farmers to include Crypto.com’s Prepaid Cardholders, giving them the chance to spend what they earn from their crypto investments in thousands of real-world stores across the world.
VVS said Auto Harvest for Crypto.com Prepaid Cardholders is available immediately for any yield farms that pay out compatible VVS tokens as rewards. Users will see when they make a deposit which liquidity pools support the Auto Harvest feature. They’ll now be able to select their Crypto.com wallet as their “harvest destination”, and any rewards sent there will automatically be converted into USDC or a local stablecoin equivalent, making them spendable through the exchange’s popular crypto debit card.
It’s another feature that aims to simplify the DeFi experience for VVS users. VVS, which is the largest DEX platform on Crypto.com’s Cronos blockchain, stands for “Very, Very Simple Finance”, and its mission is to help make decentralized finance more accessible to people who are unfamiliar with the concept.
While its primary function is to provide a venue for users to swap crypto tokens, it also offers extensive DeFi capabilities within an intuitive user interface, giving users the opportunity to earn yield on their crypto holdings.
In addition to basic staking, where users help to process blockchain transactions in return for rewards, it also enables “yield farming”, which is a strategy that allows investors to loan their cryptocurrency to the exchange in exchange for benefits. Users can deposit funds into various liquidity pools, which provide the capital needed for others to trade against. When they do this, they earn a two-thirds share of the platform’s swap fees, which currently cost 0.2% of the transaction’s value.
Crypto.com is a centralized exchange platform and so it doesn’t utilize liquidity pools. Instead, the exchange holds the capital itself. But one of its best features is the Crypto.com Prepaid Card, which makes it easy for anyone with funds in their Crypto.com wallet to spend them out in the real world. So long as the user has sufficient funds in their account, they can spend them at any store that accepts Visa card transactions.
According to Crypto.com’s Esther Wong, the company’s Prepaid Card has become a “vital bridge” that connects the worlds of crypto and fiat, and with today’s update it also becomes a stepping stone to DeFi. She said it will allow VVS Finance investors to “automatically claim their yield farming rewards” and use them to purchase “everyday goods and services.”
There are some big incentives to want to use the Crypto.com card, besides just having the ability to spend cryptocurrency. For instance, if users buy and stake $400 worth of the Cronos blockchain’s native token Cro, they’ll be eligible for cashback rewards of up to 5% on their purchases, as well as discounts on third-party subscription services.
This makes the prospect of Auto Harvest rewards even more enticing. It’s an easy way for DeFi investors to off-ramp their crypto and make sure their prepaid cards are always topped up, as the yields they earn from VVS’s liquidity pools will be sent to their Crypto.com wallet once a day, but only as long as they have earned the minimum requirement of $6. Users can, alternatively, choose to continue harvesting their DeFi yields manually with no extra fees.
VVS Product Lead Yotei believes the Auto Harvest option will appeal to quite a few cardholders, as it reduces the headaches associated with managing yield farming activities by seamlessly connecting DeFi and CeFi.
“It’s a breakthrough in making decentralized finance accessible to mainstream users, who can seamlessly claim their rewards and convert tokens with zero friction,” he pointed out.
The Cronos blockchain-based decentralized exchange and DeFi platform VVS Finance is expanding its “Auto Harvest” feature for yield farmers to include Crypto.com’s Prepaid Cardholders, giving them the chance to spend what they earn from their crypto investments in thousands of real-world stores across the world.
VVS said Auto Harvest for Crypto.com Prepaid Cardholders is available immediately for any yield farms that pay out compatible VVS tokens as rewards. Users will see when they make a deposit which liquidity pools support the Auto Harvest feature. They’ll now be able to select their Crypto.com wallet as their “harvest destination”, and any rewards sent there will automatically be converted into USDC or a local stablecoin equivalent, making them spendable through the exchange’s popular crypto debit card.
It’s another feature that aims to simplify the DeFi experience for VVS users. VVS, which is the largest DEX platform on Crypto.com’s Cronos blockchain, stands for “Very, Very Simple Finance”, and its mission is to help make decentralized finance more accessible to people who are unfamiliar with the concept.
While its primary function is to provide a venue for users to swap crypto tokens, it also offers extensive DeFi capabilities within an intuitive user interface, giving users the opportunity to earn yield on their crypto holdings.
In addition to basic staking, where users help to process blockchain transactions in return for rewards, it also enables “yield farming”, which is a strategy that allows investors to loan their cryptocurrency to the exchange in exchange for benefits. Users can deposit funds into various liquidity pools, which provide the capital needed for others to trade against. When they do this, they earn a two-thirds share of the platform’s swap fees, which currently cost 0.2% of the transaction’s value.
Crypto.com is a centralized exchange platform and so it doesn’t utilize liquidity pools. Instead, the exchange holds the capital itself. But one of its best features is the Crypto.com Prepaid Card, which makes it easy for anyone with funds in their Crypto.com wallet to spend them out in the real world. So long as the user has sufficient funds in their account, they can spend them at any store that accepts Visa card transactions.
According to Crypto.com’s Esther Wong, the company’s Prepaid Card has become a “vital bridge” that connects the worlds of crypto and fiat, and with today’s update it also becomes a stepping stone to DeFi. She said it will allow VVS Finance investors to “automatically claim their yield farming rewards” and use them to purchase “everyday goods and services.”
There are some big incentives to want to use the Crypto.com card, besides just having the ability to spend cryptocurrency. For instance, if users buy and stake $400 worth of the Cronos blockchain’s native token Cro, they’ll be eligible for cashback rewards of up to 5% on their purchases, as well as discounts on third-party subscription services.
This makes the prospect of Auto Harvest rewards even more enticing. It’s an easy way for DeFi investors to off-ramp their crypto and make sure their prepaid cards are always topped up, as the yields they earn from VVS’s liquidity pools will be sent to their Crypto.com wallet once a day, but only as long as they have earned the minimum requirement of $6. Users can, alternatively, choose to continue harvesting their DeFi yields manually with no extra fees.
VVS Product Lead Yotei believes the Auto Harvest option will appeal to quite a few cardholders, as it reduces the headaches associated with managing yield farming activities by seamlessly connecting DeFi and CeFi.
“It’s a breakthrough in making decentralized finance accessible to mainstream users, who can seamlessly claim their rewards and convert tokens with zero friction,” he pointed out.
Beyond the Prompt: Solitics’ VP Product, Guy Shemer Exposes ‘Traditional’ AI Flaws and Reveals New Product: the AI Expert
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
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As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
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Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Educators, IBs, And Other Regional Growth Drivers
Educators, IBs, And Other Regional Growth Drivers
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
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🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
The Leap to Everything App: Are Brokers There Yet?
The Leap to Everything App: Are Brokers There Yet?
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
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🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
