Unibright Unites Lufthansa, Microsoft and NEM To Kickstart Blockchain Adoption

After their successful ICO in April 2018, Unibright has signed a bunch of strategic partnerships

While giants like Microsoft and Lufthansa see the future in blockchain, most enterprises struggle to use the new technology, states Marten Jung, CEO at Unibright, the German-registered company providing “unified framework for blockchain based business integration.”

Unibright’s “no-coding-needed” approach that sets new standards in blockchain adoption is suitable for a variety of business processes. It has already sparked interest of tech giants like Lufthansa, Microsoft and NEM. After their successful ICO in April 2018, the team signed a bunch of strategic partnerships and set up blockchain events with its partners.

Troubled waters for companies

There are a number of reasons why companies are unsuccessful in their attempts to implement blockchain into business processes:

  1. blockchain developers are expensive and specialized in one specific protocol that may not matter tomorrow anymore. If you change the protocol you have to find a new developer,
  2. it is close to impossible for companies to choose between all existing blockchains, offering different features, in order to set up solid business processes in the long run,
  3. errors in smart contracts have far-reaching consequences, so they are much more complex to fix as opposed to traditional programming in centralized systems,
  4. companies don’t want to change their already existing IT system landscape, just because of blockchain,
  5. the best blockchain implementation makes no sense if it’s not perfectly integrated into off-chain systems,
  6. with every new system or technology involved in a company’s processes, it is getting more complicated to keep track of all data.

Given that challenges, it’s understandable why companies don’t want to back the wrong horse and need a holistic solution setting new standards in blockchain adoption.

How Unibright bridges the gap

Unibright seems to know how to address the described problems through “no-coding-needed” approach.

The Unibright’s Framework provides customizable templates to design individual business integration workflows visually. All necessary objects are generated automatically by the framework: Smart Contracts for different blockchain implementations, Smart Adapters to connect with other on- and off-chain systems, Smart Queries to monitor the ongoing integration process in realtime.

Unibright framework is an easy-to-use, non-techie approach for companies to integrate state-of-the-art blockchain technology into existing business and IT system landscapes,” Marten Jung, founder and CEO of Unibright explains.

Therefore, Unibright takes the spotlight of tech-giants, consulting companies, enterprises and blockchain companies and is now co-hosting public events with its partners: Microsoft, Zühlke and Lufthansa.

Only days after the token launch the partnership with Microsoft Germanyled to a common two day hackathon in Microsoft headquarter in Munich. Unibright Hyperledger and Solidity specialists helped more than 50 participants from different large companies to set alive their first smart contracts.

Lufthansa, the biggest European airline, supported Unibright‘s “Hackathon without a single line of code” at Pillar Unconference 2018 in Vilnius, Lithuania. Based on different templates, participants worked on visual definitions for a real life use case.

“We like the “non-coding” approach of Unibright. We often see Blockchain only used as a buzzword, but prefer to make real use of it,” Dr. Jörg Liebe from Lufthansa, Senior Director Digital Innovations Hub Airlines and Airline Products, states.

According to the latest news, Unibright is now actively merging onto the market and teaming up with blockchain platforms like NEM. For those interested in the currency side of things and want to use the Unibright Framework, the UBT token is being listed on QRYPTOS starting 14th of August 2018.

Disclaimer: The content of this article is sponsored and does not represent the opinions of Finance Magnates. 

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