UFX Partners' Thomas G. Williams weighs in on features and aspects that make the difference in trading platforms
With a recent proliferation of trading platforms, and a consequential necessity to both secure our existing customers and attract new ones, the tools that we can offer are crucial. I want to highlight here the tools that I have found most useful in this regard.
The most essential element of any business is ensuring that its customers are secure, and that their personal details and financial information remain confidential.
The regulatory framework should ensure that online platforms provide clear information
In this regard, it’s worth bearing in mind the comments made by Alex Chisholm, CMA Chief Executive, in October 2015, when he delivered the following remarks: “The regulatory framework should ensure that online platforms provide clear information on how they operate, and what their responsibilities are, so consumers can make informed choices.”
We find that by displaying the regulation information prominently on the homepage, customers are immediately put at ease.
Cashback Scheme
Whilst many, if not all trading platforms, offer an opening bonus to entice customers, this is not a reward system that is likely to maintain customer loyalty.
I have found that traders are far less likely to be interested in a one-off bonus than a constant cashback scheme, simply because the cashback allows traders to earn money by trading, which is the exact reason they had for joining the Trading Platform in the first place.
Simple Trading
From experience, I can say with certainty that a trader dislikes nothing more than the inability to place a trade because the platform has created too many obstacles. It is essential that trading is simple to effect, with all the guidance and charts available providing assistance, rather than hindrance.
The maxim that I try to bear in mind is whether the trader is able to place a trade from any page on which they find themselves, whether that be a graph or trend.
Access to Information
Customers like nothing less than having to access numerous sites to locate the information that they require to place a trade. A broker needs to ensure that a customer has access to every bit of information that he/she requires, and the less a trader relies on other forums, the more likely they are to return to the trading site time and time again.
A daily blog with a market update, graphs that can be altered to show the desired timespan, or simple trading trends all provide the information that all of our customers require.
Bottom Line
The tools that a company offers should be designed with the customer in mind. They need to be simple to use, informative, and most importantly, designed to inspire customer loyalty.
Thomas G. Williams is VP Customer Relations at UFX.com. Contact him at Thomas@ufx.com. You can learn more about UFX's trading platforms and partnerships here.
With a recent proliferation of trading platforms, and a consequential necessity to both secure our existing customers and attract new ones, the tools that we can offer are crucial. I want to highlight here the tools that I have found most useful in this regard.
The most essential element of any business is ensuring that its customers are secure, and that their personal details and financial information remain confidential.
The regulatory framework should ensure that online platforms provide clear information
In this regard, it’s worth bearing in mind the comments made by Alex Chisholm, CMA Chief Executive, in October 2015, when he delivered the following remarks: “The regulatory framework should ensure that online platforms provide clear information on how they operate, and what their responsibilities are, so consumers can make informed choices.”
We find that by displaying the regulation information prominently on the homepage, customers are immediately put at ease.
Cashback Scheme
Whilst many, if not all trading platforms, offer an opening bonus to entice customers, this is not a reward system that is likely to maintain customer loyalty.
I have found that traders are far less likely to be interested in a one-off bonus than a constant cashback scheme, simply because the cashback allows traders to earn money by trading, which is the exact reason they had for joining the Trading Platform in the first place.
Simple Trading
From experience, I can say with certainty that a trader dislikes nothing more than the inability to place a trade because the platform has created too many obstacles. It is essential that trading is simple to effect, with all the guidance and charts available providing assistance, rather than hindrance.
The maxim that I try to bear in mind is whether the trader is able to place a trade from any page on which they find themselves, whether that be a graph or trend.
Access to Information
Customers like nothing less than having to access numerous sites to locate the information that they require to place a trade. A broker needs to ensure that a customer has access to every bit of information that he/she requires, and the less a trader relies on other forums, the more likely they are to return to the trading site time and time again.
A daily blog with a market update, graphs that can be altered to show the desired timespan, or simple trading trends all provide the information that all of our customers require.
Bottom Line
The tools that a company offers should be designed with the customer in mind. They need to be simple to use, informative, and most importantly, designed to inspire customer loyalty.
Thomas G. Williams is VP Customer Relations at UFX.com. Contact him at Thomas@ufx.com. You can learn more about UFX's trading platforms and partnerships here.
The Urgent Need for Forex Brokers to Embrace Spot Crypto, Not Just CFDs
Network, Learn, Grow | FMAS:24
Network, Learn, Grow | FMAS:24
Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
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Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
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Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
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Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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