ATFX's Craddock Featured on The Times Trading Strategies Supplement
Wednesday,03/01/2018|17:18GMTby
FM
As technology takes over, traders are continuing to place an emphasis on personal touch and customer service
ATFX
Richard Craddock, CEO of the leading online Trading Platform, ATFX, was recently featured on the Trading Strategies Supplement of The Times. His presence highlighted the importance of excellence in customer service, which represents a key differentiating factor across a number of competing venues.
In particular, the latest Trading Strategies Supplement of The Times dedicated an article to Mr. Craddock, which stressed the merits of outstanding customer service, the advent of technology, and ATFX’s personal touch towards its clients. Indeed, ATFX has created a niche for itself with its unparalleled customer support.
According to the article on The Times, given the uptick of intense competition, the only way to spur growth and profits is by being customer-centric. This stance comes at time during which both investment products and brokerages are vying for market share in a cutthroat industry.
For its part, ATFX has always believed that the customer is king and the best way to succeed in the online trading domain is to personalize one's services suite. This also includes a focus on giving customers the most satisfying experience.
We want to be the market leader in customer satisfaction
Consequently, the group has offered a state-of-the-art, mobile-compatible trading portal, with 24/5 localized support and trusted account management. With the number of industry players quickly growing, ATFX believes that its client-focus is what sets them apart from the rest in the financial market.
Richard Craddock, CEO, ATFX
“We want to be the market leader in customer satisfaction, and this is driven by experienced, long-term professionals who have a true knowledge and understanding of what our clients want,” explained Mr. Craddock to The Times. He also noted that a key aspect of ATFX’s customer service was the company’s commitment to providing clients with representatives who speak their mother tongue.
Personal touch
In addition, with the leaps that technology has taken in recent years, the way customers trade has also seen a broad series of changes. This has also in parallel driven up the expectations of customer service. Understanding this, ATFX realized that to be successful and to distinguish itself from the pack, it had to strike the precise balance between providing cutting edge technology solutions and offering a personal touch for customers.
This led the company to providing a secure and transparent trading platform, along with its tailored customer services. Furthermore, this thinking spurred ATFX to not only ensure the best online trading experience, but also build trust among its clientele.
It’s important not to forget the personal touch because that’s what builds long-lasting relationships
Explaining all this to The Times, Mr. Richard Craddock reiterated “Previously, the most successful sales guys were those who had the best rapport with their clients and that came from face-to-face and over-the-phone contact. That industry has disappeared now, but it’s important not to forget the personal touch because that’s what builds loyalty and long-lasting relationships.”
ATFX has gone a step further, taking the time to understand the trading style preferences of individual customers and tailoring its support to meet such specific needs. This is also why the company offers not only the most popular trading platform in MetaTrader 4 (MT4), but also its mobile-compatible version.
Finally, ATFX ensures that customers make informed trading decisions, understanding the instruments of their choice, the market and other aspects that are likely to influence the value of the underlying asset.
“Ensuring people know what they’re doing is crucial. You can’t give someone a product with no understanding of what it is, and I think the more education, discussion and transparency we can create, the better for the industry overall,” CEO Craddock added.
This is a press release provided by ATFX. Headquartered in London, UK, and regulated by the FCA, ATFX was established with the aim of providing a robust online trading platform for retail investors interested in trading in forex, CFDs and precious metals. To ensure the best experience for its clients, the company offers MT4, the most popular retail trading platform in the world, while connecting MT4 with the top Liquidity providers with the latest bridging technologies. ATFX also offer mobile and web-based trading system for the convenience of its clientele, along with comprehensive account management capabilities and 24/5 localised customer support.
Richard Craddock, CEO of the leading online Trading Platform, ATFX, was recently featured on the Trading Strategies Supplement of The Times. His presence highlighted the importance of excellence in customer service, which represents a key differentiating factor across a number of competing venues.
In particular, the latest Trading Strategies Supplement of The Times dedicated an article to Mr. Craddock, which stressed the merits of outstanding customer service, the advent of technology, and ATFX’s personal touch towards its clients. Indeed, ATFX has created a niche for itself with its unparalleled customer support.
According to the article on The Times, given the uptick of intense competition, the only way to spur growth and profits is by being customer-centric. This stance comes at time during which both investment products and brokerages are vying for market share in a cutthroat industry.
For its part, ATFX has always believed that the customer is king and the best way to succeed in the online trading domain is to personalize one's services suite. This also includes a focus on giving customers the most satisfying experience.
We want to be the market leader in customer satisfaction
Consequently, the group has offered a state-of-the-art, mobile-compatible trading portal, with 24/5 localized support and trusted account management. With the number of industry players quickly growing, ATFX believes that its client-focus is what sets them apart from the rest in the financial market.
Richard Craddock, CEO, ATFX
“We want to be the market leader in customer satisfaction, and this is driven by experienced, long-term professionals who have a true knowledge and understanding of what our clients want,” explained Mr. Craddock to The Times. He also noted that a key aspect of ATFX’s customer service was the company’s commitment to providing clients with representatives who speak their mother tongue.
Personal touch
In addition, with the leaps that technology has taken in recent years, the way customers trade has also seen a broad series of changes. This has also in parallel driven up the expectations of customer service. Understanding this, ATFX realized that to be successful and to distinguish itself from the pack, it had to strike the precise balance between providing cutting edge technology solutions and offering a personal touch for customers.
This led the company to providing a secure and transparent trading platform, along with its tailored customer services. Furthermore, this thinking spurred ATFX to not only ensure the best online trading experience, but also build trust among its clientele.
It’s important not to forget the personal touch because that’s what builds long-lasting relationships
Explaining all this to The Times, Mr. Richard Craddock reiterated “Previously, the most successful sales guys were those who had the best rapport with their clients and that came from face-to-face and over-the-phone contact. That industry has disappeared now, but it’s important not to forget the personal touch because that’s what builds loyalty and long-lasting relationships.”
ATFX has gone a step further, taking the time to understand the trading style preferences of individual customers and tailoring its support to meet such specific needs. This is also why the company offers not only the most popular trading platform in MetaTrader 4 (MT4), but also its mobile-compatible version.
Finally, ATFX ensures that customers make informed trading decisions, understanding the instruments of their choice, the market and other aspects that are likely to influence the value of the underlying asset.
“Ensuring people know what they’re doing is crucial. You can’t give someone a product with no understanding of what it is, and I think the more education, discussion and transparency we can create, the better for the industry overall,” CEO Craddock added.
This is a press release provided by ATFX. Headquartered in London, UK, and regulated by the FCA, ATFX was established with the aim of providing a robust online trading platform for retail investors interested in trading in forex, CFDs and precious metals. To ensure the best experience for its clients, the company offers MT4, the most popular retail trading platform in the world, while connecting MT4 with the top Liquidity providers with the latest bridging technologies. ATFX also offer mobile and web-based trading system for the convenience of its clientele, along with comprehensive account management capabilities and 24/5 localised customer support.
IronFX Celebrates 15 Years of Creating Strong Partnerships
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
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🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
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Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Educators, IBs, And Other Regional Growth Drivers
Educators, IBs, And Other Regional Growth Drivers
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
The Leap to Everything App: Are Brokers There Yet?
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As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
