The key to success is to continuously educate yourself
Tuesday,27/09/2022|09:51GMTby
Profit Level
Confessions of a manager at an investment "playground" for men
At one of the world's largest trade fairs for retail
traders in the capital markets, ForexExpo, which took place in Dubai, the ProfitLevel
won the Best European Forex Broker 2021 award. This broker is active in a number
of EU countries and one of its prominent representatives is its chief analyst Lucia
Zarska. We were therefore interested not only in the magic
of modern online securities markets and how to succeed in them, but also in
what the work of a chief analyst in such a large international company looks
like.
The profession of analyst is sometimes still perceived
in the investment company as a more masculine role. How do you feel in this -
what's more, leading - position?
You're right. Globally, the investment world is a bit
of a "playground" for men. I am therefore honoured that there are
companies in the investment world that do not have gender prejudices.
As a
woman I never got anything for free, I never got a job because I knew someone.
In every single case, it was only my skills that played a role, yet I still see
people's surprised faces when I tell them what field I work in.
I must admit
that I am proud of myself and our company, thanks to which we can turn all
prejudices about women in our favour. I feel grateful, responsible and humble
for being given the opportunity to show my skills.
In my case, the colleagues
were very important, although I do not want it to sound like a total cliché,
they are my biggest support and I believe it works the other way around as well.
What does an analyst's ordinary day look like?
4 coffees and a lot of work: D My day is divided and
organized, because I have to schedule a significant amount of work to get
everything done.
In the morning, I always read the latest news, so I don't miss
anything, I check all the relevant foreign platforms like Reuters, Bloomberg,
the Wall Street Journal, the BBC and so on, and only then I can start working.
The goal and task of the analyst is to currently report what is happening in the
market and analyse what could be coming up. These analyses are then available
to clients, potential clients or the media.
Part of my job is to answer
journalistic questions in the field of capital markets and prepare materials
that could be of interest to the public.
ProfitLevel has won the prestigious world award Best
Forex Broker Europe. What makes this company different from others?
From my point of view, it is mainly an open mind that
is able to see opportunities even where others do not see them. In our
corporate environment, management gives people space to express themselves
fully and learn any new "skill".
We don't have an attitude -
"you haven't studied it, so you don't know it".
On the contrary,
whoever throws himself into the challenge and shows that he can be creative and
active beyond his knowledge, will be a capable leader in the future.
ProfitLevel is made up of courageous people who are not afraid of challenges.
What is the trend in online investment platforms
today?
More and more we can observe the interest, especially
of the young generation, in investing in cryptocurrencies.
In connection with
this, more and more brokerage companies are including in their offer the
possibility of trading these digital currencies.
Clients are placing emphasis
on making their trading as flexible as possible, being able to look at their
trading account at any time, from anywhere, and this also means constantly
developing and improving technology to bring them the greatest comfort and
trading experience.
What are all the things that can be traded with your
company?
Clients can choose from a wide range of trading
instruments that they can trade through CFD contracts.
On our trading platform,
they will find not only the shares of world-famous companies such as Apple,
Amazon, Tesla, and a number of other interesting companies, but also
commodities, stock indices or Forex, i.e. currency pairs.
We are constantly
trying to keep up with the trend and we update individual instruments at
regular intervals according to our clients' interests. For those investors who
prefer to trade with classic shares in their physical form, we of course also
offer this option,
What are ProfitLevel's plans for the future?
We want to keep moving and developing. As the market
does not sleep, and we see dynamic development especially in technology.
We
need to continuously progress to be able to effectively establish our position
that we have gained in the global market and to defend the mentioned award that
we managed to win at the Forex Expo in Dubai, where we saw a really huge
interest in our services from potential clients from all over the world.
So, in
my opinion, the basis for future success is primarily the interest of all team
members to continue learning.
To acquire not only technical and technological
knowledge, but also to further increase our soft skills, international outlook
and competence in dealing with people, which we must never underestimate even
in the online world.
ProfitLevel is a registered brand name of BCM Begin
Capital Markets CY Ltd, a Cypriot Investment Firm
(CIF) supervised and regulated by the Cyprus Securities and Exchange Commission
(CySEC).
Profit Level
Risk warning: CFDs are complex instruments and come
with a high risk of losing money rapidly due to leverage. 86.86% of retail
investor accounts lose money when trading CFDs with this provider. You should
consider whether you understand how CFDs work and whether you can afford to
take the high risk of losing your money.
Lucia Zarska, Chief Analyst with ProfitLevel
At one of the world's largest trade fairs for retail
traders in the capital markets, ForexExpo, which took place in Dubai, the ProfitLevel
won the Best European Forex Broker 2021 award. This broker is active in a number
of EU countries and one of its prominent representatives is its chief analyst Lucia
Zarska. We were therefore interested not only in the magic
of modern online securities markets and how to succeed in them, but also in
what the work of a chief analyst in such a large international company looks
like.
The profession of analyst is sometimes still perceived
in the investment company as a more masculine role. How do you feel in this -
what's more, leading - position?
You're right. Globally, the investment world is a bit
of a "playground" for men. I am therefore honoured that there are
companies in the investment world that do not have gender prejudices.
As a
woman I never got anything for free, I never got a job because I knew someone.
In every single case, it was only my skills that played a role, yet I still see
people's surprised faces when I tell them what field I work in.
I must admit
that I am proud of myself and our company, thanks to which we can turn all
prejudices about women in our favour. I feel grateful, responsible and humble
for being given the opportunity to show my skills.
In my case, the colleagues
were very important, although I do not want it to sound like a total cliché,
they are my biggest support and I believe it works the other way around as well.
What does an analyst's ordinary day look like?
4 coffees and a lot of work: D My day is divided and
organized, because I have to schedule a significant amount of work to get
everything done.
In the morning, I always read the latest news, so I don't miss
anything, I check all the relevant foreign platforms like Reuters, Bloomberg,
the Wall Street Journal, the BBC and so on, and only then I can start working.
The goal and task of the analyst is to currently report what is happening in the
market and analyse what could be coming up. These analyses are then available
to clients, potential clients or the media.
Part of my job is to answer
journalistic questions in the field of capital markets and prepare materials
that could be of interest to the public.
ProfitLevel has won the prestigious world award Best
Forex Broker Europe. What makes this company different from others?
From my point of view, it is mainly an open mind that
is able to see opportunities even where others do not see them. In our
corporate environment, management gives people space to express themselves
fully and learn any new "skill".
We don't have an attitude -
"you haven't studied it, so you don't know it".
On the contrary,
whoever throws himself into the challenge and shows that he can be creative and
active beyond his knowledge, will be a capable leader in the future.
ProfitLevel is made up of courageous people who are not afraid of challenges.
What is the trend in online investment platforms
today?
More and more we can observe the interest, especially
of the young generation, in investing in cryptocurrencies.
In connection with
this, more and more brokerage companies are including in their offer the
possibility of trading these digital currencies.
Clients are placing emphasis
on making their trading as flexible as possible, being able to look at their
trading account at any time, from anywhere, and this also means constantly
developing and improving technology to bring them the greatest comfort and
trading experience.
What are all the things that can be traded with your
company?
Clients can choose from a wide range of trading
instruments that they can trade through CFD contracts.
On our trading platform,
they will find not only the shares of world-famous companies such as Apple,
Amazon, Tesla, and a number of other interesting companies, but also
commodities, stock indices or Forex, i.e. currency pairs.
We are constantly
trying to keep up with the trend and we update individual instruments at
regular intervals according to our clients' interests. For those investors who
prefer to trade with classic shares in their physical form, we of course also
offer this option,
What are ProfitLevel's plans for the future?
We want to keep moving and developing. As the market
does not sleep, and we see dynamic development especially in technology.
We
need to continuously progress to be able to effectively establish our position
that we have gained in the global market and to defend the mentioned award that
we managed to win at the Forex Expo in Dubai, where we saw a really huge
interest in our services from potential clients from all over the world.
So, in
my opinion, the basis for future success is primarily the interest of all team
members to continue learning.
To acquire not only technical and technological
knowledge, but also to further increase our soft skills, international outlook
and competence in dealing with people, which we must never underestimate even
in the online world.
ProfitLevel is a registered brand name of BCM Begin
Capital Markets CY Ltd, a Cypriot Investment Firm
(CIF) supervised and regulated by the Cyprus Securities and Exchange Commission
(CySEC).
Profit Level
Risk warning: CFDs are complex instruments and come
with a high risk of losing money rapidly due to leverage. 86.86% of retail
investor accounts lose money when trading CFDs with this provider. You should
consider whether you understand how CFDs work and whether you can afford to
take the high risk of losing your money.
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Educators, IBs, And Other Regional Growth Drivers
Educators, IBs, And Other Regional Growth Drivers
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
The Leap to Everything App: Are Brokers There Yet?
The Leap to Everything App: Are Brokers There Yet?
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official