Finance Magnates spoke with Andreas Kapsos, the CEO of Match-Prime Liquidity, for his unique perspective on liquidity.
Liquidity providers have a much broader than one might think, range of services and support they can offer to Brokers. Though it’s the ability to adjust to a client's specific needs, in terms of platform features or offering, that is their most important feature.
Given their importance to the forex market, Liquidity Providers should always be a step ahead, which is why the bar is set very high for industry leaders.
Finance Magnates spoke with Andreas Kapsos, the CEO of Match-Prime Liquidity, for his unique perspective on liquidity offerings and the role of providers.
No One-Size-Fits-All Approach to Liquidity
There is no universal method to approaching liquidity, and while many venues opt for just a singular provider, there is certainly merit in a diversified approach.
Multiple liquidity providers are optimal to best aggregate prices and to help modulate risk. This approach also helps control for the unknown and the potential for unforeseen risks and setbacks.
According to Kapsos, brokers should rely on no less than 2-3 liquidity providers for best results. Ultimately, more liquidity providers at the broker’s disposal are seen as an asset.
Being associated with only one liquidity provider results in the lack of business flow security when any problems occur; also, the broker settles for a limited offer. Diversifying liquidity sources, on the other hand, brings additional cost.
Brokers must decide for themselves which approach and how many liquidity providers are optimal.
Better safe than sorry
Changing liquidity providers, especially for a regulated broker, can be quite a complicated process. Therefore, no one decides to take such a step without making sure that the new offer will be much better. Hence, brokers should avoid a situation where it becomes necessary.
Match-Prime meets its customers’ expectations by offering the opportunity of testing their liquidity solution so that the broker can compare the conditions with other LPs.
An additional incentive to join Match-Prime Liquidity is the low minimum monthly fee, making the cost of having multiple liquidity providers relatively low compared to the benefits of a broader range of instruments and additional security.
Why Relationships Matter
Building a relationship with your liquidity providers is essential. Liquidity providers need to be in constant touch with brokers to understand their needs better and adjust the offer in such a way that it can better meet the expectations of brokers' own investors.
In addition, it is important to understand the actual business of your clients to consult and advise. Match-Prime aims to have a weekly dialogue with brokers to see where they stand and assess what assets they are seeking in the future. It is crucial to be able to react in advance.
Match-Prime’s clients also value the speed and simplicity of the entire formal procedure. As soon as the broker sends the required documents, the onboarding process takes no more than seven days.
Synergy for complete service
The company also relies on synergy with partners such as Match-Trade Technologies, voted the best technology provider in the Global Forex Awards.
Match-Trade is a hub for broker solutions where clients can get everything they need for their Forex business. From business setup and consulting to white label platforms completed with Client Office with Broker CRM and integrated payment solution.
About Match-Prime
In just six months of licensure, Match-Prime has built a robust client list and expanded relationships within the industry. Working with Match-Trade Technologies, the company has also broadened its technology suite and can effectively satisfy client requirements.
The company’s goal is to help clients optimize their business by increasing efficiency and lowering fees. Match-Prime offers transparent conditions without hidden costs for deep multi-asset liquidity with ultra-fast connectivity.
Liquidity providers have a much broader than one might think, range of services and support they can offer to Brokers. Though it’s the ability to adjust to a client's specific needs, in terms of platform features or offering, that is their most important feature.
Given their importance to the forex market, Liquidity Providers should always be a step ahead, which is why the bar is set very high for industry leaders.
Finance Magnates spoke with Andreas Kapsos, the CEO of Match-Prime Liquidity, for his unique perspective on liquidity offerings and the role of providers.
No One-Size-Fits-All Approach to Liquidity
There is no universal method to approaching liquidity, and while many venues opt for just a singular provider, there is certainly merit in a diversified approach.
Multiple liquidity providers are optimal to best aggregate prices and to help modulate risk. This approach also helps control for the unknown and the potential for unforeseen risks and setbacks.
According to Kapsos, brokers should rely on no less than 2-3 liquidity providers for best results. Ultimately, more liquidity providers at the broker’s disposal are seen as an asset.
Being associated with only one liquidity provider results in the lack of business flow security when any problems occur; also, the broker settles for a limited offer. Diversifying liquidity sources, on the other hand, brings additional cost.
Brokers must decide for themselves which approach and how many liquidity providers are optimal.
Better safe than sorry
Changing liquidity providers, especially for a regulated broker, can be quite a complicated process. Therefore, no one decides to take such a step without making sure that the new offer will be much better. Hence, brokers should avoid a situation where it becomes necessary.
Match-Prime meets its customers’ expectations by offering the opportunity of testing their liquidity solution so that the broker can compare the conditions with other LPs.
An additional incentive to join Match-Prime Liquidity is the low minimum monthly fee, making the cost of having multiple liquidity providers relatively low compared to the benefits of a broader range of instruments and additional security.
Why Relationships Matter
Building a relationship with your liquidity providers is essential. Liquidity providers need to be in constant touch with brokers to understand their needs better and adjust the offer in such a way that it can better meet the expectations of brokers' own investors.
In addition, it is important to understand the actual business of your clients to consult and advise. Match-Prime aims to have a weekly dialogue with brokers to see where they stand and assess what assets they are seeking in the future. It is crucial to be able to react in advance.
Match-Prime’s clients also value the speed and simplicity of the entire formal procedure. As soon as the broker sends the required documents, the onboarding process takes no more than seven days.
Synergy for complete service
The company also relies on synergy with partners such as Match-Trade Technologies, voted the best technology provider in the Global Forex Awards.
Match-Trade is a hub for broker solutions where clients can get everything they need for their Forex business. From business setup and consulting to white label platforms completed with Client Office with Broker CRM and integrated payment solution.
About Match-Prime
In just six months of licensure, Match-Prime has built a robust client list and expanded relationships within the industry. Working with Match-Trade Technologies, the company has also broadened its technology suite and can effectively satisfy client requirements.
The company’s goal is to help clients optimize their business by increasing efficiency and lowering fees. Match-Prime offers transparent conditions without hidden costs for deep multi-asset liquidity with ultra-fast connectivity.
Bybit Bolsters P2P Trading Security with Launch of Bybit P2P Shield
Network, Learn, Grow | FMAS:24
Network, Learn, Grow | FMAS:24
Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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