SEO vs SEM: Creating SEO Campaign Worth 10x SEM Value in Forex Trading
Friday,01/10/2021|08:45GMTby
FM
We helped a clients to improve their keyword ranking and SEO traffic, which now is worth 10x SEM cost.
FM
About the Client
Our client is 55brokers.com, a Forex & CFD broker review site. And, they have given us the consent to publish this article.
Before we took over (data from ahrefs.com only, and not from Google Search Console or Google Analytics ):
Date: 1st August 2020
Organic Traffic: 11,901
Organic Keywords Ranking:
#1-3 position: 354
#4-10 position: 1808
Traffic Value: US$ 26,916
The results now (data from ahrefs.com only, and not from Google Search Console or Google Analytics):
Date: 31st August 2021
Organic Traffic: 24,474
Organic Keywords Ranking:
#1-3 position: 838
#4-10 position: 3005
Traffic Value: US$119,999
That’s over 100% growth in organic traffic and 300% growth in traffic value in 12 months. So, how did we do it?
Search Intent
We particularly focused on the keywords that traders have the search intent to open an account and trade, not the high search volume keywords like “EUR USD”.
“EUR USD” search intent is to see the exchange rate of EUR/USD, not to open a trading account. On the other hand, people searching the term “ECN forex brokers“ are clearly looking for a broker offering an ECN account and, ultimately, want to open an account with a broker who offers ECN trading. These keywords bring a higher value in SEM bidding.
Number and Quality of Backlinks
Once we agreed on the focus keywords, we started to work on the backlinks. We focused on both the quantity and quality of the backlinks.
Quantity
When we took over the campaign, the client had 936 referring domains. This was a solid foundation and achieved over the past 3 years.
As we put in our efforts, we managed to grow it into 1770 referring domains, which is a net growth of over 800 referring domains in 12 months.
Quality
We focused heavily on the quality of backlinks and managed to get backlinks to our client website from several trusted websites. Some of the websites are:
wikipedia.org
news.yahoo.com
timesofisrael.com
zerohedge.com
forexfactory.com
….
These trusted websites come with high DR, usually over 70, and most importantly, they are in the finance niche. The backlinks from these high DR finance sites significantly pushed many keywords to the top 5 positions.
Position #0
Once we managed to push the keywords to the top 5 positions, we started looking into the featured snippet, which is position number zero on the Google result page.
We worked with the client’s content writers to update some paragraphs of all their articles. After 2 short months, we saw a jump from 76 featured snippets to 114, which is a growth of 50%.
About GEGA Media Services
GEGA Media Services is a digital marketing agency based in Cyprus. We are focused on helping Forex & CFD brokers with their SEO campaign and Media Buy campaign.
Do you need help with your SEO campaign or Media Buy campaign? Contact us for a call or schedule a meeting at iFX Expo at business@gegamediaservices.com.
About the Client
Our client is 55brokers.com, a Forex & CFD broker review site. And, they have given us the consent to publish this article.
Before we took over (data from ahrefs.com only, and not from Google Search Console or Google Analytics ):
Date: 1st August 2020
Organic Traffic: 11,901
Organic Keywords Ranking:
#1-3 position: 354
#4-10 position: 1808
Traffic Value: US$ 26,916
The results now (data from ahrefs.com only, and not from Google Search Console or Google Analytics):
Date: 31st August 2021
Organic Traffic: 24,474
Organic Keywords Ranking:
#1-3 position: 838
#4-10 position: 3005
Traffic Value: US$119,999
That’s over 100% growth in organic traffic and 300% growth in traffic value in 12 months. So, how did we do it?
Search Intent
We particularly focused on the keywords that traders have the search intent to open an account and trade, not the high search volume keywords like “EUR USD”.
“EUR USD” search intent is to see the exchange rate of EUR/USD, not to open a trading account. On the other hand, people searching the term “ECN forex brokers“ are clearly looking for a broker offering an ECN account and, ultimately, want to open an account with a broker who offers ECN trading. These keywords bring a higher value in SEM bidding.
Number and Quality of Backlinks
Once we agreed on the focus keywords, we started to work on the backlinks. We focused on both the quantity and quality of the backlinks.
Quantity
When we took over the campaign, the client had 936 referring domains. This was a solid foundation and achieved over the past 3 years.
As we put in our efforts, we managed to grow it into 1770 referring domains, which is a net growth of over 800 referring domains in 12 months.
Quality
We focused heavily on the quality of backlinks and managed to get backlinks to our client website from several trusted websites. Some of the websites are:
wikipedia.org
news.yahoo.com
timesofisrael.com
zerohedge.com
forexfactory.com
….
These trusted websites come with high DR, usually over 70, and most importantly, they are in the finance niche. The backlinks from these high DR finance sites significantly pushed many keywords to the top 5 positions.
Position #0
Once we managed to push the keywords to the top 5 positions, we started looking into the featured snippet, which is position number zero on the Google result page.
We worked with the client’s content writers to update some paragraphs of all their articles. After 2 short months, we saw a jump from 76 featured snippets to 114, which is a growth of 50%.
About GEGA Media Services
GEGA Media Services is a digital marketing agency based in Cyprus. We are focused on helping Forex & CFD brokers with their SEO campaign and Media Buy campaign.
Do you need help with your SEO campaign or Media Buy campaign? Contact us for a call or schedule a meeting at iFX Expo at business@gegamediaservices.com.
IronFX Celebrates 15 Years of Creating Strong Partnerships
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Educators, IBs, And Other Regional Growth Drivers
Educators, IBs, And Other Regional Growth Drivers
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
The Leap to Everything App: Are Brokers There Yet?
The Leap to Everything App: Are Brokers There Yet?
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
