Leading Crypto Marketing Agency Attending iFX EXPO Asia

tokentarget will be at Booth #67, showcasing their marketing solutions for upwards of 3,500 attendees

tokentarget lies at the forefront of developments within the blockchain and crypto sector. As a leading crypto marketing agency offering tailor made marketing solutions to industry thought-leaders and businesses, the group will be in attendance at the upcoming iFX EXPO in Asia next week.

In particular, the iFX EXPO Asia will take place from 23-25 January 2018 at the Hong Kong Convention Centre and will focus largely on the blockchain and crypto landscape in Asia. tokentarget will be at Booth #67 where they will showcase their marketing solutions, while also meeting up with those interested in a potential collaboration.

iFX Expo Asia: What to Expect

With the finance industry constantly changing and evolving, it’s no wonder that iFX Expo Asia has solidified itself as a highly popular event, attracting over 3,500 attendees from across the globe – all eager to gain the latest information.

The event acts as a hub for like-minded exhibitors, sponsors and speakers looking to promote their products, share ideas and network with key players. Over 100 brands will be hoping to increase their exposure across Asia and Europe.

iFX EXPO

At the iFX EXPO Asia, there will also be three full days of entertainment as well as insights from some of the sector’s brightest minds including tokentarget’s CMO, John Lewis, who will join an esteemed panel to discuss the new reality of ICOs in Asia.

The panel will also address issues such as how a killer white paper should look like and what can make a pitch appealing to investors in Asia. It’s the perfect opportunity to learn whether the token economy really makes sense for the trading industry and to discover more about the legal, operational and marketing related considerations involved in an ICO – a topic tokentarget is extremely knowledgeable and competent talking about.

The panel: ICOs in Asia: New Era or the Beginning of the End will take place in Speaker Hall from 13.45 – 14.45 on the first day of the expo, 24 January.

Discussing his upcoming role at the iFX EXPO Asia, John Lewis, commented: “At tokentarget we offer crypto marketing solutions that are designed to be cutting edge, innovative and relevant. We understand that the industry is constantly evolving and are ready to share our knowledge with investors, traders and financial experts worldwide.”

“Asia is an exciting marketplace for us to be involved in. With countries like Japan fully embracing blockchain and crypto tokens consistently emerging, we have what it takes to guide ICOs, exchanges and blockchain projects in the right direction and help them stand out in what is fast becoming an over-crowded market,” he added.

tokentarget at the iFX EXPO Asia, Booth #67 

Showcasing their business model

It’s not every day that professional traders, brokers and crypto experts get to circulate under one roof – and tokentarget is keen to showcase what they can offer. Their services include: 

  • Creating a strong brand identify
  • Developing USPs to fend off competitors
  • Web design and development with a focus on usability and security
  • Campaign design and messaging paying attention to branding and tone of voice
  • Banner development
  • Video, film and motion graphics
  • Content writing for websites, white papers, PRs and articles
  • Presentations, pitchdecks
  • Exclusive crypto retargeting data
  • Keyword targeting
  • Placement targeting
  • Search marketing
  • Social media marketing
  • Direct media buying
  • Reporting, analytics and KPIs and more

The emergence of new cryptocurrencies and ICOs has resulted in a surge of exciting marketing and investment opportunities. It’s these developments – both in Asia and Europe – which make the upcoming iFX EXPO Asia particularly exciting for tokentarget.

This is also in line with their mission to help crypto currencies, crypto brokers and exchanges achieve their desired capital funding and to expand their coin, token value and client base. Being key players in the crypto space since the end of 2016, they have the skills and business model to ensure ICOs reach their ICO fundraising goals and post ICO objectives.

Networking and meeting new people 

tokentarget is always interested and open to meet new people within the finance, trading and marketing sectors. The company is excited at the opportunity to share what they know with people looking to evolve in the blockchain, crypto and ICO space. The expo itself is also a huge opportunity for to make new business partners and to collaborate with those needing marketing advice and assistance.

While cryptocurrencies have been around for over five years, they have really become popular of late. The market is bound to become increasingly competitive and so it is really important for both blockchain start-ups and established companies to think carefully about how they will set themselves apart from future competition.

John Lewis, CMO, tokentarget

Talking about the competitive crypto industry Mr. Lewis, noted: “Fast-paced FinTech concepts are not new in Asia and this is something that needs to be understood. Both finance professionals and the Asian population expect new and exciting things – and therefore marketing techniques have to push boundaries, particularly when it comes to blockchain product launches which will continue to grow in popularity.”

For example, “In 2017, we have seen over 1,840 ICOs launching and 2018 is not showing any sign of slowing down. I predict the trend will continue to grow and therefore we are fully ready to deliver engaging marketing strategies that will satisfy an ever-demanding audience,” Mr. Lewis explained.

If you are interested and would like to speak to tokentarget in more detail at the upcoming iFX EXPO Asia, please contact contact@tokentarget.com to arrange a meeting.

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