Should brokers build their own technology, or buy existing solutions? And with AI changing how firms manage clients, retention, and risk, are traditional CRM systems still enough?
At the Finance Magnates Singapore Summit, Jonathan Fine, Content Strategist at Finance Magnates, spoke with Samuel Aeby, CEO & Founder of FYNXT, about the future of broker technology, AI, and why operational complexity may be holding firms back.
đ„ Watch the interview below: What does Samuel Aeby think most brokers are getting wrong when it comes to technology?
Build vs Buy: Are Brokers Spending Time on the Wrong Things?
According to Aeby, not every broker should build everything internally. While strong tech teams may develop custom capabilities, creating mature infrastructure such as trading platforms can take years.
âFocus on your strengths and manage your weaknesses.â
His view? Brokers should focus on what makes them different and avoid spending resources rebuilding foundations that already exist.
So where should brokers invest their resources, and where should they stop building?
đ„ Samuel shares his perspective in the full interview.
Why Is FYNXT Moving Beyond CRM?
Aeby argued that traditional CRMs are too limited for the operational demands of modern brokerages.
Brokerages face multiple dependencies including payment systems, trading platforms, compliance requirements, onboarding flows, and third-party integrations. Much of a brokerâs time is spent managing these complexities instead of focusing on growth.
FYNXTâs answer is to build an operating system that gives brokers plug-and-play capabilities while allowing them to customize client experiences and differentiate their brands.
âWe really want to provide an operating system for the brokers to differentiate themselves.â
The goal, according to Aeby, is simple: brokers should build what makes them unique while using existing infrastructure for operational foundations.
What does an âoperating system for brokersâ actually look like in practice?
đ„ Watch Samuel explain the shift.
- FYNXT Partners with GO Markets to Modernize MT4 and MT5 Operations with TradeOps Control Center
- Finance Magnates and FYNXT to Host Webinar on Reducing MT4/MT5 Operational Workload Through Automation
- FYNXT Launches Dynamic Leverage Management for FX/CFD Brokers
Can AI Predict When Clients or IBs Are About to Leave?
Retention remains one of the industry's biggest challenges.
FYNXT uses churn analytics to detect behavioural changes that may signal when traders or introducing brokers are disengaging, allowing firms to react earlier.
The company is also using AI to identify anomalies in IB activity and commission payments.
One example shared during the interview involved an Australian broker reportedly saving close to $200,000 in a month through AI-driven monitoring.
How does AI spot these risks before they become losses?
đ„ Samuel discusses the real use cases in the interview.
Why Do Localization and IB Strategies Matter So Much in APAC?
âYou cannot run a business in Asia without having a good IB network.â
For firms entering Asia, technology alone is not enough.
Aeby highlighted how culture, language, and local preferences can directly affect acquisition and retention. He argues that without localization and strong IB strategies, scaling in APAC becomes difficult.
What are global brokers still missing when expanding into Asia?
đ„ Hear Samuelâs observations from working across the region.
Final Thoughts
From AI and churn analytics to localization and infrastructure, the conversation points to a larger shift: brokers may need to rethink whether disconnected tools are enough for the next phase of growth.
Is the future of brokerage technology built around platforms rather than standalone tools?
