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Finalto Supports Samara Tenax Initiative to Honour RAF Service and Support Community Development in Ghana
Disclaimer
Finalto Supports Samara Tenax Initiative to Honour RAF Service and Support Community Development in Ghana
Friday,13/03/2026|12:57GMTby
Finalto
Disclaimer
Finalto sponsors Samara Tenax, honouring RAF's Sam Odotei with a Ghana community centre.
Finalto, a global financial services provider specialising in liquidity, risk management and world‑class financial technology, is proud to be the top donor to the Samara Tenax project, initiated by current and former members of the Royal Air Force’s 99 Squadron in honour of Air Specialist (Class 1) Technician Sam Odotei, who sadly passed away on duty while serving with the squadron.
Finalto’s contribution was formally recognised at a ceremony held at RAF Brize Norton, attended by Finalto UK & EU CEO Paul Groves, who was joined by Paul Jackson, Finalto Joint Head of Sales and Head of Marketing UK & EU. Also in attendance was Sam’s father, Eric Odotei, Group Head of Regulatory Reporting at Finalto.
Wing Commander Nikki Lofthouse, Commander of 99 Squadron, said: “We are grateful to Finalto for their generous support of Samara Tenax. This project gives our squadron a meaningful way to honour the memory of a valued member of 99 Squadron and to build a legacy with lasting impact. We are certain Sam would be proud of these efforts.”
Building community
Samara Tenax is an initiative of the TrueNorth Trust, which empowers serving military personnel, veterans, and their families by supporting projects that strengthen local communities around the world. The name honours both Sam and the symbolism of the samara - a seed with wings -combined with 99 Squadron’s motto Quisque tenax (“Each One Tenacious”).
Samara Tenax also pays tribute to Sam’s Ghanaian heritage by directing resources toward the construction of a new community centre in Sakpe, a rural farming community in northern Ghana. The centre will serve as a hub for development initiatives, with a primary focus on educational programmes that help local farmers integrate traditional practices with modern agricultural methods to improve productivity and maximise crop yields. To help ensure the initiative is sustainable and impactful, the project leaders have partnered with a local foundation, Best Way Farms.
Groves said: “The Samara Tenax project, dedicated to advancing education and improving living standards in rural communities, reflects values that are deeply embedded in Finalto’s culture. We are privileged to support this initiative and honoured to help commemorate the life and service of Sam Odotei, who will always remain part of the extended Finalto family.”
Eric Odotei added: “Though Sam is no longer physically with us, his memory continues to tug gently at our hearts, reminding us to care for those less privileged than ourselves and to live with compassion in a world that can sometimes seem unfair. I would also like to extend my sincere thanks to Wing Commander Nikki Lofthouse and the TrueNorth Trust for bringing this initiative together. The generous support from Finalto will help the Samara Tenax project improve living standards and provide valuable education for farmers and their families in a rural community that has long faced limited opportunities and resources. As both Sam’s father and a member of the Finalto family, I feel deeply proud to be part of an organisation whose leadership demonstrates a genuine commitment to compassion, community, and making a meaningful difference.”
In addition to Finalto’s corporate sponsorship, members of 99 Squadron have undertaken a series of ongoing fundraising initiatives to further support the project and strengthen Sam’s legacy. To learn more about Samara Tenax or to contribute to the project, please click here.
Finalto is an innovative prime brokerage that provides bespoke liquidity and fintech solutions. Our award-winning technology and expertise enable us to deliver effective, flexible service to a wide range of institutional clients globally, personalised to suit their needs. We deliver best-in-class pricing, execution and prime broker solutions across multiple assets, including CFDs on Equities, Indices, Commodities, Cryptos and rolling spot FX, Precious and Base Metals, and bespoke products such as NDFs.
Finalto, a global financial services provider specialising in liquidity, risk management and world‑class financial technology, is proud to be the top donor to the Samara Tenax project, initiated by current and former members of the Royal Air Force’s 99 Squadron in honour of Air Specialist (Class 1) Technician Sam Odotei, who sadly passed away on duty while serving with the squadron.
Finalto’s contribution was formally recognised at a ceremony held at RAF Brize Norton, attended by Finalto UK & EU CEO Paul Groves, who was joined by Paul Jackson, Finalto Joint Head of Sales and Head of Marketing UK & EU. Also in attendance was Sam’s father, Eric Odotei, Group Head of Regulatory Reporting at Finalto.
Wing Commander Nikki Lofthouse, Commander of 99 Squadron, said: “We are grateful to Finalto for their generous support of Samara Tenax. This project gives our squadron a meaningful way to honour the memory of a valued member of 99 Squadron and to build a legacy with lasting impact. We are certain Sam would be proud of these efforts.”
Building community
Samara Tenax is an initiative of the TrueNorth Trust, which empowers serving military personnel, veterans, and their families by supporting projects that strengthen local communities around the world. The name honours both Sam and the symbolism of the samara - a seed with wings -combined with 99 Squadron’s motto Quisque tenax (“Each One Tenacious”).
Samara Tenax also pays tribute to Sam’s Ghanaian heritage by directing resources toward the construction of a new community centre in Sakpe, a rural farming community in northern Ghana. The centre will serve as a hub for development initiatives, with a primary focus on educational programmes that help local farmers integrate traditional practices with modern agricultural methods to improve productivity and maximise crop yields. To help ensure the initiative is sustainable and impactful, the project leaders have partnered with a local foundation, Best Way Farms.
Groves said: “The Samara Tenax project, dedicated to advancing education and improving living standards in rural communities, reflects values that are deeply embedded in Finalto’s culture. We are privileged to support this initiative and honoured to help commemorate the life and service of Sam Odotei, who will always remain part of the extended Finalto family.”
Eric Odotei added: “Though Sam is no longer physically with us, his memory continues to tug gently at our hearts, reminding us to care for those less privileged than ourselves and to live with compassion in a world that can sometimes seem unfair. I would also like to extend my sincere thanks to Wing Commander Nikki Lofthouse and the TrueNorth Trust for bringing this initiative together. The generous support from Finalto will help the Samara Tenax project improve living standards and provide valuable education for farmers and their families in a rural community that has long faced limited opportunities and resources. As both Sam’s father and a member of the Finalto family, I feel deeply proud to be part of an organisation whose leadership demonstrates a genuine commitment to compassion, community, and making a meaningful difference.”
In addition to Finalto’s corporate sponsorship, members of 99 Squadron have undertaken a series of ongoing fundraising initiatives to further support the project and strengthen Sam’s legacy. To learn more about Samara Tenax or to contribute to the project, please click here.
Finalto is an innovative prime brokerage that provides bespoke liquidity and fintech solutions. Our award-winning technology and expertise enable us to deliver effective, flexible service to a wide range of institutional clients globally, personalised to suit their needs. We deliver best-in-class pricing, execution and prime broker solutions across multiple assets, including CFDs on Equities, Indices, Commodities, Cryptos and rolling spot FX, Precious and Base Metals, and bespoke products such as NDFs.
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How Prop Firms Scale Without Breaking Tech Stacks | Axcera Executive Interview
How Prop Firms Scale Without Breaking Tech Stacks | Axcera Executive Interview
In this Finance Magnates executive interview, Dora Christofi, Head of Marketing at Finance Magnates, speaks with Herman Shaho, Co-Founder & CPO at Axcera, about what prop firms often get wrong when scaling, and how the right CRM infrastructure can support growth.
Shaho explains why many prop firms break once they grow beyond the early stage, after stacking too many disconnected tools. He also shares how Axcera approaches customisation, with technology that fits the firm’s needs rather than forcing the firm to fit a template.
“The firm doesn’t need to adapt to the software, our software adapts to the firm,” Shaho says.
The interview follows Axcera’s recognition at the Finance Magnates Awards 2025, where the company won Best Prop Trading Technology Provider.
#FinanceMagnates #axcera #PropTrading #ProprietaryTrading #PropFirms #Fintech #TradingTechnology #CRM #Brokerage #WhiteLabel #Automation #AIinFintech #RiskManagement #DubaiFintech #CyprusFintech
In this Finance Magnates executive interview, Dora Christofi, Head of Marketing at Finance Magnates, speaks with Herman Shaho, Co-Founder & CPO at Axcera, about what prop firms often get wrong when scaling, and how the right CRM infrastructure can support growth.
Shaho explains why many prop firms break once they grow beyond the early stage, after stacking too many disconnected tools. He also shares how Axcera approaches customisation, with technology that fits the firm’s needs rather than forcing the firm to fit a template.
“The firm doesn’t need to adapt to the software, our software adapts to the firm,” Shaho says.
The interview follows Axcera’s recognition at the Finance Magnates Awards 2025, where the company won Best Prop Trading Technology Provider.
#FinanceMagnates #axcera #PropTrading #ProprietaryTrading #PropFirms #Fintech #TradingTechnology #CRM #Brokerage #WhiteLabel #Automation #AIinFintech #RiskManagement #DubaiFintech #CyprusFintech
In this Finance Magnates executive interview, Dora Christofi, Head of Marketing at Finance Magnates, speaks with Herman Shaho, Co-Founder & CPO at Axcera, about what prop firms often get wrong when scaling, and how the right CRM infrastructure can support growth.
Shaho explains why many prop firms break once they grow beyond the early stage, after stacking too many disconnected tools. He also shares how Axcera approaches customisation, with technology that fits the firm’s needs rather than forcing the firm to fit a template.
“The firm doesn’t need to adapt to the software, our software adapts to the firm,” Shaho says.
The interview follows Axcera’s recognition at the Finance Magnates Awards 2025, where the company won Best Prop Trading Technology Provider.
#FinanceMagnates #axcera #PropTrading #ProprietaryTrading #PropFirms #Fintech #TradingTechnology #CRM #Brokerage #WhiteLabel #Automation #AIinFintech #RiskManagement #DubaiFintech #CyprusFintech
In this Finance Magnates executive interview, Dora Christofi, Head of Marketing at Finance Magnates, speaks with Herman Shaho, Co-Founder & CPO at Axcera, about what prop firms often get wrong when scaling, and how the right CRM infrastructure can support growth.
Shaho explains why many prop firms break once they grow beyond the early stage, after stacking too many disconnected tools. He also shares how Axcera approaches customisation, with technology that fits the firm’s needs rather than forcing the firm to fit a template.
“The firm doesn’t need to adapt to the software, our software adapts to the firm,” Shaho says.
The interview follows Axcera’s recognition at the Finance Magnates Awards 2025, where the company won Best Prop Trading Technology Provider.
#FinanceMagnates #axcera #PropTrading #ProprietaryTrading #PropFirms #Fintech #TradingTechnology #CRM #Brokerage #WhiteLabel #Automation #AIinFintech #RiskManagement #DubaiFintech #CyprusFintech
In this Finance Magnates executive interview, Dora Christofi, Head of Marketing at Finance Magnates, speaks with Herman Shaho, Co-Founder & CPO at Axcera, about what prop firms often get wrong when scaling, and how the right CRM infrastructure can support growth.
Shaho explains why many prop firms break once they grow beyond the early stage, after stacking too many disconnected tools. He also shares how Axcera approaches customisation, with technology that fits the firm’s needs rather than forcing the firm to fit a template.
“The firm doesn’t need to adapt to the software, our software adapts to the firm,” Shaho says.
The interview follows Axcera’s recognition at the Finance Magnates Awards 2025, where the company won Best Prop Trading Technology Provider.
#FinanceMagnates #axcera #PropTrading #ProprietaryTrading #PropFirms #Fintech #TradingTechnology #CRM #Brokerage #WhiteLabel #Automation #AIinFintech #RiskManagement #DubaiFintech #CyprusFintech
In this Finance Magnates executive interview, Dora Christofi, Head of Marketing at Finance Magnates, speaks with Herman Shaho, Co-Founder & CPO at Axcera, about what prop firms often get wrong when scaling, and how the right CRM infrastructure can support growth.
Shaho explains why many prop firms break once they grow beyond the early stage, after stacking too many disconnected tools. He also shares how Axcera approaches customisation, with technology that fits the firm’s needs rather than forcing the firm to fit a template.
“The firm doesn’t need to adapt to the software, our software adapts to the firm,” Shaho says.
The interview follows Axcera’s recognition at the Finance Magnates Awards 2025, where the company won Best Prop Trading Technology Provider.
#FinanceMagnates #axcera #PropTrading #ProprietaryTrading #PropFirms #Fintech #TradingTechnology #CRM #Brokerage #WhiteLabel #Automation #AIinFintech #RiskManagement #DubaiFintech #CyprusFintech