DeFi Yield Is Broken — Why RWAs Could be the Bridge to Generating Real Yield in Crypto
Wednesday,02/07/2025|09:12GMTby
FM
Crypto has finally come of age!
Decentralized Finance (DeFi) innovations rose in popularity back in 2020 when pioneer protocols, including Compound and Uniswap launched their governance tokens. What stood out about this particular crypto niche at the time was its lucrative yields, with some protocols like Yearn Finance (YFI) offering APY’s that were as high 1,000+%.
Fast forward to today, DeFi is no longer the powerhouse that it was at the height of the 2021 bull run when the total value locked (TVL) eclipsed $174 billion. In fact, most of the protocols which featured astronomical yields did not see the light of day post the FTX saga.
So what went wrong? Was the revenue generation model for DeFi protocols not sustainable or just like any other speculative market, hype and fleeting narratives could not keep gravy train running for long?
Real Yield from Real Assets
To understand what DeFi innovations missed in terms of a sustainable yield generation formula, one has to appreciate the upcoming Real World Asset (RWA) market. This nascent area of innovation solves the shortcomings in DeFi yield generation models by integrating real world assets with the crypto ecosystem to generate real yields with real impact. A fundamental deviation from DeFi’s typical inflationary tokenomics models where the production of new tokens is what drove the yield.
Imagine a world where investors across the globe can seamlessly participate and generate yield from privileged-access markets such as the U.S. treasuries and bond market or even the booming clean energy funding ecosystem. This is what tokenized RWA solutions like Blackrock’s BUIDL fund, Franklin Templeton’s BENJI and Ecoyield’s decentralized clean energy funding platform are designed to achieve.
To provide some more context, Templeton’s BENJI provides investors with an opportunity to get exposure in U.S. treasuries. The catch is that unlike traditional settlement desks, investors don’t have to go through a centralized intermediary to purchase U.S. securities; instead, BENJI supports multiple blockchain networks, including Solana, Stellar, Polygon, Ethereum and Base which allow investors to gain exposure without going through an intermediary.
Ecoyield is also building an RWA solution that operates in almost similar fashion but with a focus on the clean energy market. This decentralized platform is a pioneer in the tokenization of clean energy infrastructure. At the core, Ecoyield’s RWA model connects investors directly with vetted renewable energy projects, enabling them to deploy funds in verified solar and BESS (Battery Energy Storage System) projects.
So, how are these two RWA examples different from speculative DeFi yield? The real value proposition is that both projects generate yield from real assets; in the case of BENJI, the yield is derived from U.S. treasuries while in Ecoyield, the platform collects real-world revenue (via PPAs), and distributes yield (in ETH/USDC) back to the investors who deploy their capital.
Looking back at DeFi yield generation model, there have been some structural issues which can be attributed to the products or tokens being backed by thin air and the high volatility of digital assets:
Inflationary tokenomics: A huge number of DeFi protocols were only sustainable due to constant emission of tokens to reward users as APY. But when these tokens flooded the market, the value was inevitably diluted and ultimately devalued.
Impermanent Loss: Even when headline APY for DeFi protocols was impressive, the high volatility of token pairs meant actual loss was often lower or negative after accounting for the impermanent loss.
Looking Into the Future
Now that RWAs have emerged as a potential disruptor, one can only but wonder what the future of yield generation in crypto holds.
For starters, it is likely we will start seeing more realistic yields but achievable and backed by a real world revenue generating asset. Instead of scenarios where protocols feature over 1000% APY as was the case with prominent protocols like Sushiswap and Wonderland (TIME) which offered as high as 70,000% via rebase mechanics, the industry will usher in an era where conservative but sustainable APY’s make sense.
The shift is already happening, with U.S. treasuries tokenized RWAs emerging as a favorite amongst investors despite their low returns. For context, the average yield to maturity according to RWA.xyz currently stands at 4.12%; this is much lower than the highly lucrative DeFi yields we witnessed in 2021. But what’s worth noting is despite their conservative nature, the RWA market has been on an uptrend, with tokenized treasuries now at a value of $7.3 billion.
Source: RWA xyz
Meanwhile, DeFi protocols that lead the hype in 2021 continue to struggle with traction; Sushiswap’s TVL in 2021 hit an all-time high of $7.7 billion but has since dropped to a mere $117.36 million as of writing this piece.
Another interesting development that will likely happen is the adoption of real world assets by smaller players, including real estate investment vehicles looking to tokenize their properties to localize access in their specific markets. This particular development will likely revolutionize the concept of fractional ownership through blockchain technology. Instead of depending on third parties, RWAs will make it possible for investors to take up positions in sophisticated investments directly.
More importantly, crypto has finally come of age; an era where yield is not generated from speculative hype but rather real assets with real yield and real impact!
Decentralized Finance (DeFi) innovations rose in popularity back in 2020 when pioneer protocols, including Compound and Uniswap launched their governance tokens. What stood out about this particular crypto niche at the time was its lucrative yields, with some protocols like Yearn Finance (YFI) offering APY’s that were as high 1,000+%.
Fast forward to today, DeFi is no longer the powerhouse that it was at the height of the 2021 bull run when the total value locked (TVL) eclipsed $174 billion. In fact, most of the protocols which featured astronomical yields did not see the light of day post the FTX saga.
So what went wrong? Was the revenue generation model for DeFi protocols not sustainable or just like any other speculative market, hype and fleeting narratives could not keep gravy train running for long?
Real Yield from Real Assets
To understand what DeFi innovations missed in terms of a sustainable yield generation formula, one has to appreciate the upcoming Real World Asset (RWA) market. This nascent area of innovation solves the shortcomings in DeFi yield generation models by integrating real world assets with the crypto ecosystem to generate real yields with real impact. A fundamental deviation from DeFi’s typical inflationary tokenomics models where the production of new tokens is what drove the yield.
Imagine a world where investors across the globe can seamlessly participate and generate yield from privileged-access markets such as the U.S. treasuries and bond market or even the booming clean energy funding ecosystem. This is what tokenized RWA solutions like Blackrock’s BUIDL fund, Franklin Templeton’s BENJI and Ecoyield’s decentralized clean energy funding platform are designed to achieve.
To provide some more context, Templeton’s BENJI provides investors with an opportunity to get exposure in U.S. treasuries. The catch is that unlike traditional settlement desks, investors don’t have to go through a centralized intermediary to purchase U.S. securities; instead, BENJI supports multiple blockchain networks, including Solana, Stellar, Polygon, Ethereum and Base which allow investors to gain exposure without going through an intermediary.
Ecoyield is also building an RWA solution that operates in almost similar fashion but with a focus on the clean energy market. This decentralized platform is a pioneer in the tokenization of clean energy infrastructure. At the core, Ecoyield’s RWA model connects investors directly with vetted renewable energy projects, enabling them to deploy funds in verified solar and BESS (Battery Energy Storage System) projects.
So, how are these two RWA examples different from speculative DeFi yield? The real value proposition is that both projects generate yield from real assets; in the case of BENJI, the yield is derived from U.S. treasuries while in Ecoyield, the platform collects real-world revenue (via PPAs), and distributes yield (in ETH/USDC) back to the investors who deploy their capital.
Looking back at DeFi yield generation model, there have been some structural issues which can be attributed to the products or tokens being backed by thin air and the high volatility of digital assets:
Inflationary tokenomics: A huge number of DeFi protocols were only sustainable due to constant emission of tokens to reward users as APY. But when these tokens flooded the market, the value was inevitably diluted and ultimately devalued.
Impermanent Loss: Even when headline APY for DeFi protocols was impressive, the high volatility of token pairs meant actual loss was often lower or negative after accounting for the impermanent loss.
Looking Into the Future
Now that RWAs have emerged as a potential disruptor, one can only but wonder what the future of yield generation in crypto holds.
For starters, it is likely we will start seeing more realistic yields but achievable and backed by a real world revenue generating asset. Instead of scenarios where protocols feature over 1000% APY as was the case with prominent protocols like Sushiswap and Wonderland (TIME) which offered as high as 70,000% via rebase mechanics, the industry will usher in an era where conservative but sustainable APY’s make sense.
The shift is already happening, with U.S. treasuries tokenized RWAs emerging as a favorite amongst investors despite their low returns. For context, the average yield to maturity according to RWA.xyz currently stands at 4.12%; this is much lower than the highly lucrative DeFi yields we witnessed in 2021. But what’s worth noting is despite their conservative nature, the RWA market has been on an uptrend, with tokenized treasuries now at a value of $7.3 billion.
Source: RWA xyz
Meanwhile, DeFi protocols that lead the hype in 2021 continue to struggle with traction; Sushiswap’s TVL in 2021 hit an all-time high of $7.7 billion but has since dropped to a mere $117.36 million as of writing this piece.
Another interesting development that will likely happen is the adoption of real world assets by smaller players, including real estate investment vehicles looking to tokenize their properties to localize access in their specific markets. This particular development will likely revolutionize the concept of fractional ownership through blockchain technology. Instead of depending on third parties, RWAs will make it possible for investors to take up positions in sophisticated investments directly.
More importantly, crypto has finally come of age; an era where yield is not generated from speculative hype but rather real assets with real yield and real impact!
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Educators, IBs, And Other Regional Growth Drivers
Educators, IBs, And Other Regional Growth Drivers
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
The Leap to Everything App: Are Brokers There Yet?
The Leap to Everything App: Are Brokers There Yet?
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official