Having gained industry interest for its liquidity distribution and HTML5 front-end interface technology, TradAir aims to grow their business following a $15 million financing round led by Long Ridge Equity Partners.
TradAir has announced today that it has closed a $15 million equity round led by private equity firm Long Ridge Equity Partners. The round was joined by existing investors Carmel Ventures and Genesis Partners. According to TradAir, the funding is being billed as growth capital to expand usage of its FX Liquidity technology.
For Long Ridge, the investment in TradAir continues their interest in the FX and institutional liquidity space. Last year the firm was an investor in Portware, whose product line includes multi-asset pre-trade monitoring and transaction cost analysis solutions. In addition, Long Ridge has been a long term holder in FXCM shares, having acquired a stake in 2007, well before their IPO. The company was also a previous investor of Currenex before their sale to State Street.
Simultaneous to the funding news, TradAir has also announced the hiring of former Currenex CEO Ciff Lewis as the company’s chairman.
Long Ridge Managing Partner Jim Brown said, “The company has developed a strong reputation as a technology leader and client feedback is very positive. We are excited by the opportunity to partner with the TradAir team to build a leading technology business.”
Competing in the FX aggregation space with their TLA (Total Liquidity Analysis) module, TradAir has been focusing on the distribution side of the market. As such, they have had success in marketing their technology to banks with a need to both aggregate numerous FX pricing sources as well as distribute this internally to their clients and externally to ECNs and trading platforms such as Currenex, EBS, Bloomberg and 360T.
For banks, the ability to distribute externally potentially offers an additional market-making revenue source. Demand for distribution technology is specifically noted from regional banks which are able to use such FX systems to price their local currencies, of which their domestic order flow provides a competitive advantage globally.
In addition to their TLA offering, TradAir has also garnered attention for its front-end HTML5 trading interface. Together with their back-end TLA product, the combined offering provides an end-to-end single-dealer platform solution for banks. The platform first became notable as it was chosen by Tradition as a front end GUI for their ParFX ECN. As a result of demand for the product, TradAir released an updated version of the HTML5 front-end system as a white label-suitable trading platform.
Simultaneous to the funding news, TradAir has also announced the hiring of former Currenex CEO Ciff Lewis as the company’s chairman. The hiring presumably is expected to help TradAir increase its profile within the institutional FX industry among existing Liquidity Aggregation customers.
Commenting on the hiring, CEO of TradAir Illit Geller commented, “His deep domain knowledge, visionary views and extensive relationships will be an invaluable resource to TradAir.” In relation to the existing technology that is in place at TradAir, Lewis stated, “TradAir’s IT development capability will be the foundation for success. We’ll be focused on helping clients make money by deploying our products as the FX and rates markets continue their rapid evolution.”
TradAir has announced today that it has closed a $15 million equity round led by private equity firm Long Ridge Equity Partners. The round was joined by existing investors Carmel Ventures and Genesis Partners. According to TradAir, the funding is being billed as growth capital to expand usage of its FX Liquidity technology.
For Long Ridge, the investment in TradAir continues their interest in the FX and institutional liquidity space. Last year the firm was an investor in Portware, whose product line includes multi-asset pre-trade monitoring and transaction cost analysis solutions. In addition, Long Ridge has been a long term holder in FXCM shares, having acquired a stake in 2007, well before their IPO. The company was also a previous investor of Currenex before their sale to State Street.
Simultaneous to the funding news, TradAir has also announced the hiring of former Currenex CEO Ciff Lewis as the company’s chairman.
Long Ridge Managing Partner Jim Brown said, “The company has developed a strong reputation as a technology leader and client feedback is very positive. We are excited by the opportunity to partner with the TradAir team to build a leading technology business.”
Competing in the FX aggregation space with their TLA (Total Liquidity Analysis) module, TradAir has been focusing on the distribution side of the market. As such, they have had success in marketing their technology to banks with a need to both aggregate numerous FX pricing sources as well as distribute this internally to their clients and externally to ECNs and trading platforms such as Currenex, EBS, Bloomberg and 360T.
For banks, the ability to distribute externally potentially offers an additional market-making revenue source. Demand for distribution technology is specifically noted from regional banks which are able to use such FX systems to price their local currencies, of which their domestic order flow provides a competitive advantage globally.
In addition to their TLA offering, TradAir has also garnered attention for its front-end HTML5 trading interface. Together with their back-end TLA product, the combined offering provides an end-to-end single-dealer platform solution for banks. The platform first became notable as it was chosen by Tradition as a front end GUI for their ParFX ECN. As a result of demand for the product, TradAir released an updated version of the HTML5 front-end system as a white label-suitable trading platform.
Simultaneous to the funding news, TradAir has also announced the hiring of former Currenex CEO Ciff Lewis as the company’s chairman. The hiring presumably is expected to help TradAir increase its profile within the institutional FX industry among existing Liquidity Aggregation customers.
Commenting on the hiring, CEO of TradAir Illit Geller commented, “His deep domain knowledge, visionary views and extensive relationships will be an invaluable resource to TradAir.” In relation to the existing technology that is in place at TradAir, Lewis stated, “TradAir’s IT development capability will be the foundation for success. We’ll be focused on helping clients make money by deploying our products as the FX and rates markets continue their rapid evolution.”
Devexperts Teams Up with nuam Exchange to Boost Equity and Derivatives Trading
Network, Learn, Grow | FMAS:24
Network, Learn, Grow | FMAS:24
Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
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#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
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Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
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Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
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Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
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Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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